Amazon's online Advertising business generated $10.68 billion in sales in the second quarter, a 22% increase compared to the same period last year. This represents about 7.3% of the global digital ad market. The growth in Amazon's ad business comes as Meta's online advertising business has been shrinking due to Apple's privacy update. However, Meta recently reported an 11% increase in revenue in the second quarter, signaling a potential recovery. Alphabet's ad revenue grew 3.3% year-over-year to $58.14 billion, and Google's YouTube advertising unit saw a 4.5% increase in sales. Pinterest's sales increased by 6%, while Snap experienced a 4% decline in revenue.

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