In the early 2010s, Influencers Popularized the "trash jar" as a symbol of the zero-waste movement, with individuals like Kathryn Kellogg and Bea Johnson showcasing their jars of accumulated trash on social media. However, the trend faced backlash as it was seen as exclusionary and unrealistic by some who argued that more systemic actions were needed to address plastic pollution. In recent years, the zero-waste movement has shifted towards a more forgiving and inclusive approach, with influencers embracing alternate slogans like "low-impact" and "low-waste." The movement aims to tackle the issue of excessive consumption and waste generation in the United States.

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