Elon Musk is rebranding Twitter as "X" in an effort to turn it into a super app similar to China's WeChat. However, this move comes after months of erratic behavior by Musk that has turned off users and pushed away advertisers. The name change is seen as "extremely risky" as rival apps are luring users away. Musk's desire to turn X into a super app requires time, money, and resources that Twitter may not have. The platform has already seen a 50% drop in advertising revenue and is facing challenges in attracting new advertisers.

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