Instagram Threads, the Twitter clone launched by Meta two weeks ago, is receiving its first feature update. The update includes a follows tab, a translate button for reading text in other languages, and improvements in software bug fixes and loading. Threads gained significant popularity, with 100 million sign-ups in five days, but saw a drop in growth and engagement the following week. Advertisers are hoping for additional features like chronological feeds and hashtag search to improve ad campaigns. Users may need to restart the app or wait for server-delivered flags to see the updates.

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