Tumblr is reportedly Losing about $30 million each year, according to CEO Matt Mullenweg. The social media platform has struggled to grow its daily active users since implementing a porn ban. While it has a loyal user base, Tumblr has not experienced significant growth, despite increasing its iOS revenue by 125% by offering two blue checks for $8. The company recently published its "core product strategy" to address issues such as user confusion and improve discovery. However, the challenge of making an extra $30 million per year remains for Tumblr to stay financially viable.

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