Meta, the parent company of Facebook, has launched a new app called Threads to rival Twitter. The app is described as a text-based version of Meta's photo-sharing app Instagram and offers real-time updates and public conversations. Within the first seven hours of its launch, Threads attracted 10 million sign-ups, although there were some initial glitches. The app has been launched in over 100 countries and has already gained celebrity users and media outlets. With its microblogging experience, Threads is seen as a direct challenge to Twitter, following Elon Musk's ownership and unpopular changes to the platform.

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