Meta's upcoming app, Threads, is facing privacy concerns as it may collect sensitive user information, including health and financial data, precise location, and browsing history. The app's developer, Meta (formerly Facebook), has a history of tracking and profiling users for targeted advertising. The legality of processing personal data for behavioral ads in the European Union is under question, as the legal basis claimed by Meta has been found unlawful. Additionally, EU regulations require explicit consent for processing sensitive data and restrict its use for advertising purposes. Meta has yet to launch Threads in the EU due to legal uncertainty and regulatory concerns.

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