Sacha Jeffay, a Canadian living in the UK, has opened Montreal Style Bagels in Dartington, near Plymouth, with the aim of introducing Britons to the taste of Montreal-style bagels. Jeffay, who was born in Montreal, has created an immersive environment where customers can watch bakers boil, roll and cook the bagels, and has hosted bagel brunches to recreate the social experience of eating bagels in Montreal. Unlike in Montreal or New York, Great Britain does not have a reputation for bagels, with most people associating them with the dense and dry ones available at supermarkets.

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