Ford Motor is hosting its capital markets day on Monday, during which it is expected to provide details of its plans to achieve previously stated targets for 8% EBIT margin on its Electric Vehicle unit and a 2 million EV production runrate by 2026. Some Wall Street analysts have called these targets "ambitious" and "crazy high," but CEO Jim Farley is hoping to convince skeptics of his plans with an event called "Delivering Ford+. The event is expected to run through the company's profit walks for its traditional "Ford Blue" and "Ford Pro" commercial businesses as well as its "Model e" electric vehicle unit. The EV business is expected to lose about $3 billion this year, but the company is expecting to hit that profit margin largely through scale, EV battery improvements and efficiencies in design and engineering. Monday's event is an opportunity to demonstrate how the strategy is "coming to life."
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