Burger King is selling more Whoppers than ever before in early days of its U.S. turnaround, and parent company Restaurant Brands International is scheduled to report its first-quarter earnings and sales results for its divisions, including Burger King U.S., before the bell on May 2. Burger King's $400 million plan to rejuvenate Burger King's domestic sales was developed in partnership with franchisees and focuses on revamping its restaurants and investing in advertising. The $400 million plan has so far been successful, with sales rising 5% in the last quarter. However, Burger King is still in the early innings of its turnaround, and there is still room for improvement. One of Doyle's priorities has been improving franchisee profitability, and so far two Burger King franchisees have filed for bankruptcy so far in 2023.
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