Disney named Asad Ayaz as its first-ever chief brand officer, a position that will require the Disney vet to create a singular vision of the company for marketing campaigns. Ayaz’s appointment comes as Iger, newly returned to the House of Mouse, has begun reorganizing the company’s structure to put content production, streaming and marketing in the hands of creators. He is also seeking to cut $5.5 billion in costs. The company also recently laid off Marvel Entertainment Chairman Ike Perlmutter. Perlmutter, however, Told the Wall Street Journal that he was fired for pushing too aggressively to cut costs and for clashing with creative executives.

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