Regina city councillor Cheryl Stadnichuk was "flabbergasted" by the Slogans that accompanied a Regina's tourism organization's rebranding campaign and said that promoting the inappropriate slogans "seems like a violation of any kind of decency." REAL (Regina Exhibition Association Limited) is responsible for Experience Regina and removed all offensive and inappropriate content after receiving backlash. Kristen McLeod, a former Tourism Regina board member who was among the people who voiced opposition to the slogans, appreciated that Reid took responsibility for the campaign's misfires but said the weight of the failures falls on the City of Regina and Mayor Sandra Masters.

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