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AdSense is a program run by Google that allows website owners to display ads on their site and earn money from clicks or impressions. Advertisers use Adsense to promote their products and services, and website owners can use AdSense to earn revenue by displaying these ads on their site.
To participate in AdSense, website owners must apply for the program and be approved by Google. Once approved, website owners can place ad code on their site and start earning money from clicks and impressions. AdSense uses a pay-per-click (PPC) model, which means website owners earn money every time someone clicks on an ad on their site. They also earn money from Impression, which means every time an ad is displayed on the website.
Adsense has a wide range of ad formats like Text and Display ads, link units, and matched content etc. Adsense also provides the feature of Adsense for search, where you can add a search bar on your website and earn revenue on it.
Adsense also has strict policies, which website owners must comply with in order to maintain their account in good standing. Violation of policies can lead to account termination.
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For Adsense Approval; Things to Avoid
Here are some things to avoid on your website if you want to increase your chances of getting approved for AdSense:
Duplicate Content
Adsense does not allow websites with duplicate content, so make sure all of the content on your website is original.
Copyrighted Material
Do not use copyrighted material without permission, as this can result in a violation of Adsense Policies.
Adult Content
AdSense does not allow adult content on its network, so make sure your website is appropriate for all audiences.
Illegal Activities
Do not promote or engage in any illegal activities on your website, as this will result in a violation of AdSense policies.
Pop-ups & Pop-unders
These types of ads can be intrusive and annoying to users, and they can also result in a violation of AdSense policies.
Automatic Downloads
Do not use software that automatically downloads files to users’ computers, as this can result in a violation of AdSense policies.
Bridge Pages
These are low-quality pages that are created solely to redirect users to another page. Adsense strongly discourage using them.
Misleading or Dishonest Practices
Do not use misleading or dishonest practices, such as cloaking, to artificially inflate traffic to your website, as this can result in a violation of AdSense policies
Adsense Approval Tips & Tricks
High-quality & Original Content
AdSense is looking for websites that provide useful and informative content for their users.
Professional Design
A well-designed website with a clear layout and easy navigation can make a good impression on AdSense reviewers.
Compliance with Adsense Policies
Review the AdSense program policies and guidelines and make sure your website complies with them before applying.
Unique & Engaging Content
Adsense prefers website with engaging and unique content, which can lead to higher user engagement and click-through rate.
Mobile-friendly
Your website should be optimized for mobile devices as majority of traffic comes from mobile devices.
Good Loading Speed
A website that loads quickly can improve user experience and increase the chances of getting approved.
Privacy Policy & About Us Page
Having privacy policy & about us pages on your website is a good sign to Adsense that you are running a legitimate website.
Visit Adsense Policy Center for more information
Placed Adsense Ad Limit? Learn What to Do
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