In recent years, social networks have been oversaturated with Advertising, aggressive sales, and manipulative content. That is why the trend towards sincerity is gaining momentum. In the top of social networks you will find not studio photo shoots, but live pictures of ordinary people. This is confirmed by the feeds of major bloggers and brands. In this article, we will analyze what micro blogs are and how to work with them, and I will also give advice on promotion.

First ask yourself the question: “Do you want a lot of subscribers and popularity, or do you want sales and money from your blog?” If you chose the second option, then continue reading this article. If you chose the first one, you can also read it, maybe I can change your opinion about the blog.

Let’s define who is who:

• micro – from 1 to 100 thousand subscribers;
• macro – from 100 thousand subscribers;
• mega – 1 million subscribers or more.

Microblogs are of particular value to businesses. It would seem that the more Subscribers, the better. However, the system is broken – everything works the other way around.

Why microbloggers are more interesting for advertisers

Microblogs have far fewer followers, but boast some of the best engagement. Accordingly, we get a powerful channel for advertising with high conversion. The level of trust in megabloggers is rapidly falling due to the huge amount of advertising, giveaways, and contests. You can’t say the same about Microbloggers who literally put their soul into content, shoot interesting stories and write cool posts.

Relatively low cost of advertising – high engagement and conversion.

Isn’t this the ideal scenario for an advertising campaign? Usually cooperation means longer work. As a rule, such bloggers are much more responsible in creating advertising content, and due to an individualized approach, they manage to engage with the audience much better.

Everything is simple here – subscribers perceive advertising as friendly advice. Likes, views and reach are vanity metrics. All this can be easily bought, but engagement is of great value. It is through engagement that microbloggers outperform their major competitors.

Why microbloggers are more interesting for subscribers

Everything is also simple – subscribers see you as an ordinary person, just like them. They trust you and your opinion and are much more willing to buy your product/service. The sincerity of microblogging is something that macro and mega bloggers cannot boast of.

How to run microblog

Use regular photos, not studio photos with a lot of photoshop and retouching. Believe me, it’s all very noticeable. Show your life, relationships (if you are ready for it), work and experiences on your blog. Tell us about your journey, recommend useful apps or series. And of course shoot clips/reels/shorts so you can reach an audience that has never seen you.

10 microbloggers VS. 1 mln blogger

Ta-da-da-dam – 10 microbloggers win this competition. Let’s remember our situation (we hope you haven’t forgotten it already ): low advertising price – high conversion, only now we multiply all this by x10. To increase sales, you need to convey information about the product with the help of several bloggers. So the consumer will constantly hear about your product, and accordingly, he will be even more interested and want to buy it.

That is why audience coverage through 10 microbloggers will show better efficiency than through 1 blogger with million subscribers.

What is important to remember with microbloggers

So, small bloggers inspire more trust in the audience than well-known celebrities. The audience trusts them, and the advertising campaign collects more engagement. Vanity metrics are leaving the battlefield, audience engagement remains in first place. Of course, we could not leave you without a small and at the same time important “but” – but always analyze and compare. There is no one right answer on Instagram.

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