Overview

When it comes to retail eCommerce platforms like Etsy, choosing the right tools is essential for any merchant. 

Suppose you sell handmade jewelry, Print On Demand shirts, digital invitations sketched by AI, or other designs. You perfected your product; you listed it on Etsy and waited.

It is a good idea now to use SEO tools for Etsy to reach much more customers and boost sales.

Our eRank Etsy SEO tool review will cover features, benefits, how it works, and cost. We’ll also compare eRank to other Etsy tools, like Marmalead, and answer a few important questions.

What Is Etsy Marketplace?

Etsy is special because it offers a unique marketplace for handmade, vintage, and one-of-a-kind goods. This fact sets it apart from traditional retail websites and physical stores, which often sell mass-produced items. 

Etsy provides a platform for artists, craftspeople, and other creative individuals to sell their unique creations directly to customers. And its customers have a distinctive shopping experience centered around creativity and individuality.

This report on eRank reviews the best ways Etsy sellers can increase their chances of success on the platform.

What Is eRank?

eRank is an SEO (search engine optimization) tool designed for Etsy shopkeepers to help them optimize their store’s listing and attract more customers. 

This tool provides information and metrics in three main areas:

1. Keyword Research
2. Competitor Analysis
3. Trend Tracking

So, if you sell on Etsy and want to improve your Etsy rank, you can try eRank at no cost and start upgrading in minutes.

To increase traffic to your Etsy shop, find keywords that actual buyers are searching for and incorporate them into your product tags and titles. 

Monitor your competitors by keeping track of their daily sales, listings, and keywords used. 

Stay up-to-date with the most popular items on platforms like Etsy and Amazon to create profitable products people want.

How Does eRank Work?

Here’s a basic idea of how to start optimizing with eRank:

1. Sign up for an eRank Etsy SEO tool and connect your Etsy account.
2. Go to Tools, click Keyword Explorer, and then type your “query.”
3. First, you’ll get the stats summary for that keyword, like competition, click-through rate, etc.
4. You can see related keyword phrases that you can use for your listings. The goal is to find a search keyword with high volume and low competition.
5. Other analytical tools will provide data about Etsy’s top items and shops. That might include suggestions for using specific keywords in their titles and tags, prices, or optimizing product descriptions with relevant phrases.
6. Once you make improvements to your listings, you can monitor how they are currently performing in search results and receive recommendations for improving their visibility further. 

Top 5 Features Of eRank

There is a bundle of useful features and valuable resources available from eRank Etsy SEO. You can read in-depth about each here. 

Below, we discuss the Top 5 features that stand out and which we find the most useful.

1. Keyword Tool

The Keyword Tool analyzes the top 100 listings in Etsy search results for a specific keyword. 

It provides information about popular titles, tags, pricing, view and favorite count, the keyword’s average monthly searches, clicks, click-through rate (CTR), and competition based on the past 12 months of Etsy data.

Keywords with high clicks and CTR indicate buyer interest in the search results and may generate more views and sales. 

Basic and Pro members have access to the interactive chart showing the keyword’s performance over the past 15 months on Etsy and Google.

The tool also displays the top 5 categories containing the keyword based on the current top 100 listings.

2. Keyword Explorer

Keyword Explorer is a tool that allows you to understand what customers search for on Etsy, when they search for it, and where they search for it. 

The tool analyzes keywords shoppers use to search on Etsy and provides statistics and visuals to help you select the best keywords for your tags, titles, and listing descriptions.

With Keyword Explorer, you can also see the most popular times of the year for items associated with your chosen keyword and the countries with the highest number of searches for that keyword. It also displays related keywords and their search data in the Related Searches chart.

To use Keyword Explorer, you can access it through the Main Menu by clicking on Tools and then Keyword Explorer from the top left corner of your dashboard or by typing in the keyword you want to analyze in the Get keyword ideas field. 

The number of searches you can perform each day depends on your membership type, with free members having a limit of 5 searches per day and Expert members having a limit of 500 searches per day.

3. Listing Categories

The Listing Categories feature displays all the categories and subcategories you choose when listing your products on Etsy. You can use this tool to evaluate and enhance your categorization of items. 

Providing all the relevant categories and subcategories for each listing clearly explains to Etsy what the product is, increasing its visibility in search results. 

The list of your shop’s listings includes details like the title, unique ID assigned by Etsy, unique SKU added by you, assigned categories, and subcategories. 

Adding more precise categories enhances your chances of appearing in a search and improves your Etsy rank. Adding subcategories will also make your items appear in all the categories they are nested within. 

You can use this list to monitor changes to the title, tags, price, available quantity, total views, and total favorites of your listings.

4. Rank Checker

Rank Checker allows you to see the search results that an average Etsy shopper would see without the influence of promoted listings or personalized ranking by Etsy. 

By using this feature, you can determine where your items rank for a specific search term and how optimized your competition is. 

To use Etsy Rank Checker, you can enter a keyword or phrase into the first field, and your shop name will automatically display in the second field. You can also enter another shop’s name if you prefer. 

The third field, Shop Location, defaults to all countries, but you can select a specific country from the dropdown menu if desired.

Once you have entered the necessary information, click the orange Search button to view your results. 

The number of searches you can do per day depends on your membership level, with free members able to do ten searches, Basic members 25, Pro members 50, and Expert members 100.

Premium members can also use the Bulk Rank Checker feature.

5. Competitor Listings

The Competitor Listings feature allows you to analyze the latest updates in any Etsy shop, giving you insights into their product details, such as thumbnails, pricing, tags, and more. 

Using this feature gives you an in-depth understanding of your competitors’ listings.

You can view their item titles and tags, filter by specific keywords, and examine their product prices. By clicking on any title, you can perform a Listing Audit to see how you can improve your own listings based on your competitors’ data.

The Recent Listing Report shows the product thumbnail image, title, creation and modification dates, total views, favorites, tags, price, number of images, processing time, and more. 

You can filter specific listings to the top by typing keywords into the filter field in the blue bar.

Lastly, you can copy, print, or export your list by clicking on the orange export button in the blue bar.

eRank Pros And Cons

Here we list some cons and pros of using eRank Etsy SEO tools.

Pros

• The pricing for eRankis very reasonable compared to the features it provides
• eRank has highly effective audit tools
• The app provides an in-depth analysis of competitors
• It provides keyword data for search engines beyond Etsy
• It comes loaded with additional bonus features such as calculators, holiday calendars, hashtag generators, and more
• It has other valuable resources, such as eRank Blog, Beginner’s Guide, step-by-step Youtube tutorials, and customer help

Cons

• For individuals new to Search Engine Optimization, eRank’s features may seem overwhelming
• The app is limited to what Etsy data is available and might miss more recent competitor listings
• Some results are estimates

eRank Pricing

Anyone can try the free plan for unlimited time without ever providing credit card information. In addition to a comprehensive Free plan that is suited for beginner Etsy sellers, this app has three paid plans. 

The Basic Plan, for $5.99 per month, offers 100 daily keyword lookups, 50 listing audits, and 5 competitor shop trackers (among other things).

For $9.99 per month, the Pro Plan has 200 daily keyword lookups, 200 listing audits, 50 competitor tracking, unlimited traffic stats, and other monitoring tools.

And the Expert Plan, priced at $29.99 per month, and designed for high-volume sellers with multiple Etsy shops, has 500 daily keyword lookups, 500 listing audits, and 200 competitors, plus much more.

eRank VS Marmalead

For seasoned sellers looking to gain an advantage using SEO tools, eRank offers a technical solution to enhance listings and analyze competitor information. 

Marmalead, on the other hand, is a beginner-friendly option for those new to SEO, providing essential tools to examine their shop and grasp the fundamentals of technical analysis. It is an SEO tool for individuals and small businesses new to search engine optimization. 

With Marmalead, users can research keywords, analyze their shop’s performance, and discover opportunities for improvement. Users can audit their online store and better understand the technical side of SEO. 

This app is known for its user-friendly interface and appealing user experience, featuring color-coded data metrics. When doing keyword research, Marmalead users receive thorough reports, including related searches, long-tail phrases, and competitor information. 

Its audit reports are comprehensive yet easy to understand, providing in-depth insights. It also has a remarkable “Storm” feature that generates new keyword ideas. 

Marmalead Pricing

It is worth noting that Marmalead is more expensive than eRank and has fewer features. Its pricing is $19 a month or $15.83 a month (when paid annually).

Bottom Line

Etsy shopkeepers choosing between eRank and Marmalead need to consider several aspects.

It is important to note that eRank offers more tools, and its dashboard includes more visual elements. Furthermore, eRank enables users to evaluate keyword search volumes on various platforms, such as Amazon, Google shopping, Pinterest, and eBay. 

Although eRank has more sophisticated features, its user interface may need clarification for new users. 

Marmalead has a more straightforward user interface that is easy to understand but with fewer features. 

It is also worth mentioning that Marmalead only provides a 14-day free trial, while eRank offers a free plan with no time restrictions and is considered one of the best free Etsy SEO tools.

Other eRank Alternatives

There are now several great SEO tools available. Here are a few:

• EtsyHunt 
• Alura
• EverBee

If you’d like to know more about the best Etsy SEO tools, read our Top 5 Etsy SEOs: eRank, Marmalead, EverBee, Alura, EtsyHunt.

Conclusion

eRank Etsy SEO tool is a fantastic addition to the arsenal of tools for Etsy shopkeepers. Along with great unique products and beautiful listing attributes, it can take any shop much further. 

It can increase traffic and boost the store’s reputation and rankings.

But it’s worth noting that SEO tools alone cannot magically do everything. And we are sure you already know that.

eRank has an affiliate program. You can become an affiliate, but to do that, first, you must sign up for AWIN – a popular affiliate network platform. 

The post eRank Etsy SEO: Seller Tools For Success In 2023 appeared first on TOPVSBEST.