Philippines - We are just out here vibin’ with G-SHOCK, which is celebrating its 40th anniversary, and has announced its latest collaboration with popular US-based music company 88rising!
The collaboration brings the Rooted in Toughness pop-up tour to the country, held at the BGC Amphitheater from October 13 to October 21, 2023 with a special performance by 88rising artist Ylona Garcia last October 14 featuring her hit songs “Entertain Me,” and “Vibin.”
Sena Kuroda, Sales Manager of Timepiece Casio Singapore, Isabella Concepcion, Head of Business Development at CSC Time Inc., and Levon Rondina, Chief Brand Officer of Titan22, also graced the event.
The pop-up has on full display the G-SHOCK 40th Anniversary line-up, including the Clear Remix series, Remaster Black series, Recrystallized series, Adventurer’s Stone series, Flare Red series and G-SHOCK x Eric Haze collaboration watch.
Rooted in the spirit of Toughness that G-SHOCK has become synonymous with, the pop-up event will transport visitors through an immersive journey into the evolution of toughness starting from the birth of the pioneering G-SHOCK DW-5600C in 1983 which marked a milestone in digital watch technology to its current iconic status as a symbol of both durability and innovation (GA-2100).
Fans can also take a closer look at the special G-SHOCK collection featuring 88rising artists! The music label is known for housing a diverse group of musicians from across the globe, such as Rich Brian, Dumbfoundead, Stephanie Poetri, Niki, Atarashii Gakko!, Warren Hue, Spence Lee, Milli, and the Philippines’ very own Ylona Garcia.
The Portraits of these 88rising artists displayed in the event encapsulate the synergy between the musicians’ roots of origin and representation of modern toughness, embodying the essence of G-SHOCK's legacy.
Limited edition G-SHOCK x 88rising t-shirts are available at the exhibition. The collaboration also saw G-SHOCK break the record for the number of 88rising artists featured in a brand campaign.
Get the latest on G-SHOCK and the collaboration with 88rising by visiting their social media accounts.
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It is great experience and previlage to me to be part of the G-Shock 40th Anniversary event, I cannot help but feel grateful for the amazing experience I had. The celebration was truly one of a kind, filled with good vibes, music from Ylona Garcia, and of course, the iconic G-Shock watches models and more.
I was got away by the every aspect of the event especially the pop-up with stunning decor and everything was perfectly executed. The live performances of Ylona Garcia truly made it a night to remember.
I want to extend my sincerest thanks to the G-Shock team for inviting me to be a part of such a special occasion. It was an honor to celebrate with you and to witness the incredible legacy of this brand. Thank you again for an unforgettable experience!
