vivo Communication Technology Co. Ltd. (styled as vivo)
vivo building in Nanjing, Jiangsu
Native name
维沃移动通信有限公司
Type
Subsidiary
Industry
Consumer electronics
Founded
2011; 11 years ago
Founder
Shen Wei (沈炜)
Headquarters
Dongguan, Guangdong, China
Area served
Worldwide[a]
Key people
Shen Wei (CEO)
Baishan Hu (Executive Vice President & COO)
Spark Ni (Senior Vice President & CMO)
Yujian Shi (Senior Vice-President & CTO)
Products
Smartphones
Hi-Fi
Software and Online services
Number of employees
18,000[2] (2022)
Subsidiaries
iQOO
History
Since its founding in 2011, vivo has expanded its global market, serving over 400 million users with its mobile products and services, to over 60 countries and regions.” [5]
In 2017, vivo entered the smartphone market in Taiwan, Hong Kong, Macau, Russia, Brunei, Cambodia, Laos, Sri Lanka, Bangladesh, and Nepal.[6][7][8][9] In June 2017, it entered the Pakistan smartphone market and the vivo brand is currently experiencing rapid growth and popularity in the country.[10] In October 2020, vivo announced that it would begin to sell its products also in Europe.
vivo X60 featured the Zeiss co- engineered imaging system
In 2021, vivo was ranked among the top 5 smartphone makers, achieving a global market share of 8%.” [12]
In April 2021, three pallets of vivo phones[13] caught fire at Hong Kong International Airport, prompting a ban on air freight of vivo phones through Hong Kong.[14]
In June 2022, vivo entered the world-famous Guinness Book of Records.[15] It achieved the record for the "Longest Video" in which its flagship device vivo X Fold happened to be folded over 300,000 times for a total length of 270 hours or 11 days and 6 hours.[16]
Marketing
In October 2015, vivo became the title sponsor of the Indian Premier League (IPL) under a two-year deal starting in the 2016 season.[17][18] In July 2017, the deal was extended until 2022.[19] However, in response to the 2020 border skirmishes between India and China, the Board of Control for Cricket in India (BCCI) was criticised in India for allowing a Chinese company to be the title sponsor of the league. vivo and BCCI mutually agreed to suspend the deal for the 2020 season, with a clause to resume it next season.[20]
In June 2017, vivo reached a sponsorship deal with FIFA to become the official smartphone brand of the 2018 and 2022 FIFA World Cups.[21] The company also signed a deal with UEFA as an official partner of the UEFA Euro 2020 and UEFA Euro 2024,[22] and became a title sponsor of India's Pro Kabaddi.[23]
vivo has a sponsorship deal with the NBA in China, with Golden State Warriors player Stephen Curry. He endorses the brand in China and the Philippines.[24]
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