The process of optimizing web pages to rank higher in search engines for particular keywords in order to boost organic traffic is known as on-page SEO or on-site SEO. It involves aligning search intent with a particular set of keywords, as well as page-level elements like title tags, headings, and content.

On-page vs. technical SEO: What's the Difference? Some SEOs refer to on-page vs. technical SEO as the same thing. However, I prefer to keep them apart. Technical SEO, in my opinion, deals with issues such as page and site speed, duplicate content, site structure, crawling, and indexing. To put it another way, on-page optimization focuses on specific URLs while technical optimization focuses on your entire website.

In addition, there is off-page SEO, which encompasses everything that takes place outside of your website, like the creation of links and brand mentions.

Why on-page SEO is so crucial Google's search algorithm is constantly changing. It carried out 800,000 experiments and more than 5,000 updates to its search algorithm in 2021.

Nevertheless, despite its constant enhancements, it is not flawless. Google still requires assistance comprehending new content. On-page SEO (search engine optimization) helps with this.

Fortunately, the on-page SEO strategy is not nearly as difficult as some people believe it to be. The truth is that you only need to worry about a small number of ranking factors. Not just optimizing content for bots, but also creating an exceptional user experience should be your top priority.

Google has made it clear that URLs help them better understand what a page is about. This helps with on-page SEO. So, how do you make your URLs work better?

Include the phrase: To assist users and search engines in comprehending the content of your page, include your primary keyword in the URL.

Consider purpose: Use descriptive words to help convey a page's purpose or intent in addition to the main keywords.

Use real language: Instead of the numbers and characters generated by some content management systems, use actual words in your URL.

Be concise: Make sure your URL structure is concise and simple to understand for search engines. Google also frequently displays URLs in search results. Users won't be able to comprehend your page if the URL is a long string of random letters and numbers. They are more likely to click on the search result if they have a better understanding of its purpose.

Put a hyphen between each word: URLs are easier to read with hyphens. Use the URL www.yourcompany.com/coffee-bean-grinders, for instance, for a page about coffee bean grinders.

Beware of session IDs: Avoid including session IDs in your URLs whenever possible because they result in an avalanche of URLs for the same page. Instead, Google suggests that you make use of first-party cookies.

Title tags and meta descriptions Meta tags, particularly page titles, are one of the most crucial on-page SEO factors. A title tag appears as a headline in search results for each page. A brief summary of the page that appears under the title in search results is the meta description. Both are necessary for users and search engines to comprehend a page's purpose.

Meta descriptions are not a direct on-page SEO ranking factor, but the title tag is.

Both the title and meta portrayal assume a huge part in whether an individual really taps on a posting in the list items. The Click-Through Rate (CTR) rises when both the meta description and title are optimized, resulting in increased traffic.

Sadly, Google made a change to how title tags are handled in August 2021. After the update, Google might rework page titles in view of other on-page components, including headings and even anchor text from inbound connections. Although this change has no effect on rankings, a poor new title can have a significant impact on CTR. Meta tag on-page SEO The title and meta description of your page should be examined first in your on-page SEO analysis. abide by these steps:

Your most important keyword should be near the beginning of the title.

To avoid being cut off in search results, keep the title to 55 or 60 characters. WordPress modules like Yoast can let you know if your meta labels are excessively lengthy.

Stay away from all covers in your title labels.

So that Google doesn't think you have duplicate pages, give each page a unique title.

Create titles that users will want to click on that are clear and compelling.

In your meta description, include your most important keyword. Google will highlight that keyword in the search results when someone searches for it.

The meta description should not exceed 155 characters.

Make sure your meta description accurately identifies the page. Make it sound like an advertisement and write it in a way that makes people want to click on it.

Structured data, or schema, helps Google better understand your content, so it should be an important part of your on-page SEO audit. For instance, say you have an item page that incorporates things like costs, accessibility, evaluations, and so on. Google won't be able to comprehend that information unless you structure it in the HTML in a particular way.

Different Kinds of Structured Data Structured data is a type of on-page SEO code that helps Google understand your pages' content. For a wide range of applications, structured data formats exist, such as:

Books, articles, movies, courses, ratings, information about local businesses, star ratings, recipes, and job postings are all examples of structured data that Google frequently displays directly in the search results as a "rich snippet." If you have a rich snippet, more people will click on your result.

Structured Data Tools Keyword research tools like Ahrefs and Semrush look at the SERPs of Google for a target keyword and display all of them. This assists you in determining the kinds of data you will need to implement in order to appear for those features.