ANGELS–(BUSINESS WIRE)–Clix, the fast-growing digital “direction guru” for streaming movies, series and Clix original content, reports that 99% of its 12 million global audience watches via mobile phones and tablets.1 The near-exclusive mobile behavior targeting consumer demand for “what to watch” in a sea of streaming content represents an industry first. According to Google Analytics, Clix users are massively migrating to mobile to experience their top entertainment choices first before watching them on any screen and platform.
“Our consumers, especially Millennials and Gen Z, expect to get their information on what to watch instantly – anytime, anywhere in this ever-changing landscape,” said Ed Sullivan. , founder and CEO of Clix. “Our users know that Clix is allied with top streamers to make it easy to find the best in what to watch.”
Clix’s 12 million registered users are growing by nearly 800,000 US-based users every month, according to Google Analytics. The company also has a strong global following with around half of new user traffic coming from young entertainment-centric audiences, such as users from India, the Middle East, Asia and Western Europe.
“Everyone walks around with a TV in their pocket – and that burning question on their lips: ‘What should I stream today?’ said Stacy Jolna, Founder and Chief Marketing Officer of Clix and a recognized industry disruptor who was part of the original leadership team that launched media disruptor TiVo. “Clix on your iPhone or Android device is the fastest way to see our “discover and watch” recommendations called ClixPix, whether you’re taking the subway, just bored in class, or chatting in a group about the hottest new shows and movies.
“These crucial behavioral observations point to a shift in audiences in general demanding additional control over how they navigate entertainment consumption,” Jolna added. “Technology has taught us to expect instant gratification and Clix delivers that with ‘what to watch’ advice that saves the time and frustration of browsing through an abundance of offerings on streamers and other platforms. . It’s about providing clarity in a time of chaos and making viewing stress-free and fun for our consumers. »
“Our top video-centric suggestions on what to stream, ClixQuizzes on TV, movies and sports, plus our growing shopping feature for exactly what you want to buy, together create a personal connection with our viewers,” adds Patricia Sullivan. , Founder and Creative Director. “Our viewers’ requests and desires are Clix’s guide to what we unveil next. We know they don’t want more guides and grids tossing around as they search for their entertainment experience.
The Clix what-to-watch methodology combines artificial intelligence and machine learning along with expert human editorial curation, excellent script and cinematography, excellent acting and directing all contribute to our recommendations as well as the opinion of our social community Clix.
Adds Ed Sullivan, “Do it right for the consumer and we’ll do it right for everyone in the ecosystem!”
Clix is focused on enhancing the entertainment experience on mobile, desktop and home screen, available on over 80 long-running linear channels and platforms including Roku, Apple TV, Amazon Fire TV, FreeVee, BoxOne and LG Smart TVs. The majority of Clix viewers are Gen Z and Millennials who prefer their mobile device for quick “what to watch” updates.
For more information visit: www.clixtv.com
About Clix,
Clix is a cross-platform streaming company at the intersection of entertainment, technology and e-commerce. It is free and reaches 120 million digital television homes, and is streamed to over 100 million online viewers per month. It is distributed to all screens for mobile, web and home consumption: as well as corporate web, iOS and Android distribution. Clix streams over 80 linear-long channels on Roku, Apple TV, Amazon Fire TV, FreeVee, Box One, LG Smart TV, and all Plex TV channels. It features original entertainment, lifestyle, comedy and sports programming from award-winning producers as well as emerging talent. Clix features social media influencers, celebrity athletes, chefs, comedians, eSports commentators, adventurers, and more. Its range of content covers hot trends, extreme sports, fashion and lifestyle, travel and adventure, humor, food and wellness, fitness, stuff for kids, and more. Again. Clix is also a promotional champion of top series and movies on major streaming platforms, making it easier for viewers to find what they want to watch and subscribe to major streaming services. Clix is also a promotion place for theatrically released feature films. Clix is an immersive, direct-to-consumer branded experience where viewers can watch, purchase and earn Clix cash rewards redeemable for branded merchandise or for charities they support.
The Clix management team
Edward M. Sullivan is the founder and CEO of Clix. He has received multiple Emmys and Telly Awards for his marketing and branding in the entertainment industry leading Pittard-Sullivan, which launched and relaunched over 200 channels worldwide, including CBS, ABC, Fox , HBO, Discovery Communications and DirecTV. Sullivan has been a catalyst in directing viewers to specific programs and networks for distributors, studios, content creators and advertisers. His company has also worked closely with Jolna on developing the network-like brand and interface for Microsoft’s TiVo and WebTV personal video recorder company.
Stacy Jolna, founder and marketing director, has received numerous News & Documentary Emmy Awards, the Cannes Lion and the Peabody Award. He has stood at the crossroads of media and technology for three decades. As a founding member of the management team of TiVo, another successful industry disruptor, Jolna helped propel the company from concept to a successful IPO and a market capitalization of $1 billion. dollars. He served as chief marketing officer creating the iconic TiVo brand and leading investments for nearly every major media company. He was Senior Vice President and General Manager of News Corp/TV Guide’s Digital Television Group. A broadcast journalism executive before going digital, at Time Warner/CNN, he served as Senior Vice President and Senior Executive Producer for Special Reporting and launched the award-winning “CNN Presents.”
Patricia Sullivan, Founder and Chief Creative Officer, is an award-winning entertainment industry entrepreneur who has built multiple production and post-production companies from concept to multi-million dollar releases. A veteran Hollywood producer, her innovative productions have helped launch networks and television shows around the world. Patricia has created trailers for films generating opening weekend box office revenues over the $100 million mark for studios such as Disney. Patricia’s work has been recognized with major awards including ATAS (Emmy), NY Film Festival, Monitor, Belding, BDA, Houston Film Festival, Gracie and Telly.
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