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GetResponse Email Marketing Software: Features, and Verdict

Getresponse image
  • A brief summary of what GETRESPONSE is all about.
  • AN INDETH REVIEW OF GETRESPONSE
  • Pricing for GetResponse
  • GetResponse Advantages and Disadvantages
  • Advanced And Major Features Of Get Response
  • The webinars interface for GetResponse
  • Now, let’s take a look at another GetResponse-exclusive feature: “conversion funnels.”
  • Using GetResponse to create a sales funnel
  • My recommendation: “I recommend GetResponse if:
  • Some GetResponse Alternatives
  • Frequently Asked Questions

A brief summary of what GETRESPONSE is all about.

GetResponse is a software platform for creating high-converting, mobile-responsive landing pages. It is, however, a diverse software solution including Email Marketing and webinar features. Getresponse, in addition to Salesforce interfaces, provides connections with major third-party platforms like as WordPress,Shopify, and Magento.

 It receives a rating of 4 out of 5 for ease of use. Thanks to the drag-and-drop landing page builder, content can be moved about, photos can be added, and mobile layouts can be easily altered.

 Features:

• Built-in analytics

• Integrates with a variety of platforms, including Adwords, Google Analytics, Bing, KissMetrics, and Facebook

• Capture leads with forms and integrate them with your GetResponse Email platform

• Thousands of stock photos and templates

• A/B testing

• PayPal button to accept payments

 GetResponse is a service that allows you to create landing pages, email marketing campaigns, and webinars, among other things.

Price: The Email plan is $15 per month, while the Pro plan is $49 per month, the Max plan is $165 per month, and the Enterprise plan is $1,199 per month.

GetResponse offers a 30-day free trial  

GetResponse’s marketing automation suite is a well-known and comprehensive marketing solution. Landing page software is one of the services they offer.

As a result, it is regarded as an enterprise marketing solution, and as such, it has economies of scale, such as end-to-end client dashboards and cheap pricing. As a result, I only suggest it to marketers that require more than a simple landing page to achieve their objectives.

GetResponse is a solid option for marketers or business owners looking for a comprehensive range of tools, including landing page software, as part of their overall plan. Getresponse reviews can be found on their website at www.getresponse.com.

 AN INDETH REVIEW OF GETRESPONSE

GetResponse is a highly effective, adaptable, and easy-to-use newsletter solution. Additionally, it is a fair value for the number of features included. However, deliverability could be improved.

 Significant Characteristics

Utilization Ease:Generally simple to navigate. The design is simple and easy, and a convenient ‘Quick Actions’ section displays the most frequently performed operations. Widgets can be added or removed from the dashboard, allowing you complete control over the appearance of your dashboard.

Editor for Newsletter Creation: The drag-and-drop editor is pretty intuitive, allowing for a wide variety of email kinds. Additionally, you may save blocks, which will save you considerable time. Regrettably, there are no undo/redo options, and crucial content features like as video, image carousels, and discount codes are lacking. Additionally, the UI is not as current as that of other programs.

Personalization:You can customise subject lines and email text by referencing contact field data (and specifying fallbacks in the event that contact field data is not available for a particular contact).

GetResponse includes a robust set of analytics and reporting tools.

You receive all the essentials — open rate, click-through rate, unsubscribe rate, and so on — but there are some particularly useful reporting tools worth mentioning, namely:

• ‘one-click retargeting’:a method for quickly identifying those who engaged or disengaged with a certain newsletter and sending them a suitable follow-up

• ’email ROI’:by adding tracking code to your site’s post-sales page, you can determine how successfully (or ineffectively!) your email campaigns are driving sales and calculate your email marketing ROI.

• per-user information– by clicking on one of your subscribers, you can see where they signed up, their current location, and which emails they’ve opened before.

• easy comparison of e-newsletter performance — you can quickly compare the performance of two e-newsletters side by side.

Classic newsletters, autoresponders, RSS to newsletter, easy A/B testing, surveys, and complex automations are all available via email. A respectable range.

Choice and Flexibility of Template Designs: There are numerous options available, and each design is responsive. The templates are simple to use and change.

Email Marketing Automation:You can create some rather complicated automated sequences using GetResponse’s robust and versatile workflow editor. To use this feature, you must have at least the PLUS plan. Apart from sending a series of emails in response to specified criteria and triggers, there are also rules for moving subscribers across lists. Additionally, automations for lead scoring, abandoned cart campaigns, and tracking web events are accessible. Additional information on email automation. GetResponse’s list management skills are outstanding. Custom filters enable you to save parts of contacts that share similar qualities (e.g. based on contact field data, email engagement, or lead scores). You may use automations to add tags and even automate list management rules. Additionally, there is a section devoted to list hygiene, which enables you to define rules for deleting and blacklisting contacts.

Forms of Registration/Opt-in and Opt-out- Process: Quite simple to use, with a variety of pre-made layouts or the possibility to design your own. There are numerous integration options available: you can embed forms on your website or use GetResponse to host them. However, the options for editing thank you pages and the backend (for example, which lists to add subscribers to) are rather concealed.

Deliverability: GetResponse’s deliverability might be enhanced. If you’re searching for a more robust product that performs better, clickfunnels is a great option.

Reports and Analysis:Comprehensive reports with geotracking and desktop vs. mobile comparisons. In a chart view, you can also observe which clients were used, as well as when individuals clicked and viewed emails.

You can obtain detailed information about the openers and clickers, as well as integration with Google Analytics and conversion/ecommerce tracking. There is even an option to compare the performance of several campaigns; however, no heatmap is included.

Spam- and design-testing:The site has an inbox testing feature that enables you to view the design in a variety of browsers and devices. Additionally, you may examine the email’s spam score, which is a numeric value between 0 and 5 indicating the likelihood that your email will be flagged as spam.

Split testing: This entails delivering different versions of your e-newsletter to a subset of your subscriber list, tracking their performance, and then sending the ‘best’ version to the remainder of your list. Split testing is possible with GetResponse using up to five subject headers OR content variants.

However, during a split test, you may only use one variable at a time — for example, you can compare emails with various subject lines, but both versions of the email must include the same content (or vice versa).

Other email marketing platforms are slightly more flexible in this regard, allowing you to conduct tests with additional variables (for example, send time or sender name) or the ability to mix variables during tests.

Bounce Management: Located in the ‘list hygiene’ area of their website. Soft bounces are removed from your lists immediately, whereas hard bounces are removed after four unsuccessful attempts.

SPF and DKIM authentication are supported. They appear to be on key clients’ whitelists (AOL, Yahoo, Outlook etc.)

Own Domain: This feature is available exclusively on the ‘MAX’ plan. Account access is granted on a per-user basis. The FREE and BASIC plans support a maximum of one user, whilst the PROFESSIONAL plan supports up to five. Although there are no defined access levels, you can design distinct access regions for each user.

Numerous integrations are available, including those with popular ecommerce, CRM, social media, and content management systems (Shopify, Magento, Salesforce, Facebook, WordPress etc). Bear in mind that the Free plan does not feature any integrations.

Landing Page Builder: Over 180 landing page and website templates are accessible, as well as A/B testing and responsive design. All paid subscriptions include unlimited landing pages and a variety of various forms.

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Pricing for GetResponse

There are six distinct pricing tiers:

• Getresponse Free plan– this is a free option that allows you to use a scaled-down version of Getresponse indefinitely, as long as your list does not exceed 500 records.

• Basic — starting at $19 a month, this plan allows you to send an unlimited number of emails to a maximum of 1,000 subscribers.

• Plus — monthly subscriptions start at $59 for up to 1,000 users.

• Professional — monthly fee of $119 for up to 1,000 members

• Max — price on a case-by-case basis.

• Max2 — pricing on a case-by-case basis.

As your list grows in size, your costs climb. At the upper end of the scale, you may expect to pay $539, $599, or $699 per month for GetResponse’s ‘Basic,’ ‘Plus,’ or ‘Professional’ plans, respectively, with a list size of 100,000 members. Learn More about their pricing here.

When it comes to “Max” and “Max2” plans, these are more “enterprise-level” solutions that include more advanced capabilities (more on these in a moment). You’ll need to contact GetResponse to organize a trial, discuss your needs, and negotiate price for any of these plans if you’re interested in using either of them.

GetResponse ‘Max’ plans

Decent discounts are available if you pay upfront for 1 or 2 years of service —18% and 30% respectively.

You can try the paid-for plans out for 30 days for free, via a trial that you can access here

GetResponse Advantages and Disadvantages

Advantages of utilizing GetResponseThe disadvantages of utilizing GetResponse
·       There is a completely free version of the platform available for indefinite use. As long as you’re content with a ‘Basic’ plan,·       
GetResponse is much less expensive than many of its primary competitors (in some cases significantly less) while providing the same, if not more, capabilities.
Savings for paying in advance for one or two years of service are exceptionally generous – you’ll be hard pressed to find comparable discounts from prominent competitors.·       
It provides incredibly powerful marketing automation technologies.·       
Its flexible approach to data segmentation simplifies list management significantly – it outperforms a large number of competing programs on this front.·       
GetResponse’s webinar functionality is excellent and a true USP – I haven’t seen this functionality in other products.·       
The ‘Chats’ function will prove to be a very beneficial addition to a large number of websites, and when implemented properly, can considerably increase conversion rates.·       
All GetResponse plans have a convenient (if slightly clunky) landing page generator that enables A/B testing – which may potentially save you a lot of money.·       
All plans, including the free one, include custom DKIM.·       
Support is available in a number of different languages.·       
Except for the lack of proper cookie consent tools on its landing pages, it does an admirable job of adhering to GDPR standards.
The ‘all-in-one’ strategy will appeal to budget-conscious small business owners because it eliminates the need to invest in various tools. When you sign up for the 
·     The drag-and-drop interfaces for constructing landing pages and forms are a little cumbersome — they could use some work in terms of user experience.·     
While the Facebook pixel is compatible with GetResponse’s landing page feature, it cannot be used in a GDPR-compliant manner.·     
GetResponse’s popup signup forms may be improved – consumers should be able to toggle them on or off on mobile devices.·     
There is no phone assistance (unless you are on a “Max2” plan).·     
Split testing is confined to subject lines and text – it would be beneficial to be able to split test by sender and send time as well.·     
To genuinely compete with more established options, the website builder needs to be improved.·     
While the webinar features are really useful, the recording limits are not particularly liberal, and sponsored webinars are only available on the most expensive GetResponse subscription. 

 Advanced And Major Features Of Get Response

GetResponse Webinars

GetResponse just announced the addition of webinar hosting to the platform. Given that webinars can be utilized as a lead generation tool as well as a significant cash generator, the concept of having your email database and webinar platform under one roof is extremely enticing.

Pricing is also relatively competitive when compared to traditional webinar solutions, especially when you consider all of Getresponse’s other marketing functions.

For instance, GoToWebinar, one of the main webinar hosting services, charges $59 per month to host live webinars. You can accomplish the same thing — and much more — For the same price as GetResponse.

Having said that, GoToWebinar’s participant limit is more generous, allowing you to host webinars with up to 250 people, compared to GetResponse’s restriction of 100.

And, still on the subject of participants limitations,

GetResponse’s ‘Plus’ plan allows for up to 100 participants; the ‘Professional’ plan limits you to 300; the ‘Max’ plan limits you to 500; and the ‘Max2’ plan limits you to 1,000.

The webinars interface for GetResponse

If I’m being completely candid, because I’ve discovered some characteristics of the GetResponse interface — particularly the landing pages — to be somewhat clumsy in the past, I wasn’t anticipating much from the webinars function.

However, I was pleasantly surprised: both the webinar design and functionality are truly great — and are on a par with any specific platform I’ve used previously for online meetings or webinars in terms of quality.

The following GetResponse webinar features are extremely useful:

• The fact that your attendees are not required to download any software in order to participate in the webinars.

• Record your webinars with a single click

• Screen sharing capability

• Video sharing capability (YouTube)

• The capability of uploading PowerPoint presentations with GetResponse

• The ability to incorporate pre-recorded webinars or previous events into a sales funnel (via GetResponse’s ‘on-demand webinars’ feature).

The main drawback is that the file storage limits for recorded webinars aren’t particularly generous — you get three hours of storage with the ‘Plus’ plan, six with the ‘Pro’ plan, and up to twenty with the ‘Max2’ plan.

Therefore, if your organization is heavily reliant on webinar content, you may need to share it with registrants via a different storage option.

However, the webinar capabilities given is an extremely helpful addition to your email marketing arsenal, and its presence as a feature gives GetResponse a huge competitive advantage. The fact that your email list is fully integrated with your webinar broadcasting technology is a significant plus, as is the quality of this service. Learn More about getresponse webinar here.

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 Now, let’s take a look at another GetResponse-exclusive feature: “conversion funnels.”

Integrations and applications

If you want to connect GetResponse to another platform or product, there are over 100 connectors available.

GetResponse integrates with a variety of prominent ecommerce and content management systems, including WooCommerce, Shopify, and WordPress, as well as with a few CRM systems, such as Capsule and Highrise.

Additionally, there are a number of useful Google connectors. These enable you to import contacts, tag email campaigns with Google Analytics, and connect your landing pages to Google Ads in a way that enables you to more accurately analyze the efficacy of your PPC campaigns.

Additionally, GetResponse integrates with the synchronization tool Zapier, which enables you to link it to other tools via ‘zaps’ – rules that state ‘if this, then that’. Additionally, if you possess coding skills, you may combine GetResponse with third-party software using the platform’s API (Application Programming Interface). This enables the transmission and receipt of data to and fro. Use GetResponse in any way that makes sense for your application.

Funnels conversion

Another recent addition by GetResponse is ‘conversion funnels’ – a significant shift for the platform. This is because it transforms GetResponse from an email marketing tool into a platform for running a whole ecommerce business. This functionality enables you to perform the following actions without ever leaving the GetResponse environment:

• Assemble a product catalog

• Design and manage Facebook advertising strategies

• Construct landing pages

• Subscribers can be added to an autoresponder cycle.

• Convert visitors to sales pages (also created in GetResponse)

• Collect payment for goods

• If necessary, send abandoned cart emails

You can access the conversion funnel tool on all paid plans — but keep in mind that the ‘Basic’ plan’s version limits you to creating one sales funnel and does not include the abandoned cart recovery feature (this automatically emails people who added an item to their cart only to not complete their purchase).

 Using GetResponse to create a sales funnel

You may also use this capability to integrate third-party platforms — for example, Samcart, WooCommerce, and Etsy can all be integrated with GetResponse.  As-is, this feature is probably best suited to’solopreneurs’ or small firms looking for a one-stop shop for developing all the assets necessary to create a sales funnel.

However, merchants with vast product catalogs and substantial e-commerce requirements are likely to be better off using a dedicated ecommerce solution such as WooCommerce or Samcart for the selling portion of the mix.

Autoresponders are electronic newsletters that are distributed to your subscribers at specified intervals. For instance, you can configure them so that…

• As soon as someone subscribes to your contact list, they receive a welcome message from your firm.

• They receive a discount offer for some of your items or services a week later. About three weeks later, they receive an invitation to join your social media community.

 A GetResponse autoresponder cycle

GetResponse’s autoresponder capability is a big selling point – as long as you’re on one of the subscription plans, the software offers some of the most robust autoresponder functionality available.

A typical Getresponse autoresponder sequence an be reviewed on their website.

GetResponse autoresponders allow you to deliver messages depending on time or on an action. — time-based alternatives include cycles like the one above, while action-based messages are triggered by user actions or information, such as:

• opens

• clicks

• Subscriptions to certain mailing lists

• Modifications to contact preferences

• accomplished transactions / objectives

• Birthdays

• Modifications to user data

Go To Getreponse

My recommendation: “I recommend GetResponse if:

You wish to generate leads:

GetResponse is one of the few newsletter tools we’ve examined that is actually optimized for inbound marketing. It includes customizable forms, a landing page editor, Google Analytics connection, and advanced segmentation and email automation, enabling you to capture and nurture new leads. Additionally, they enable you to host live and on-demand webinars.

Their Conversion Funnel function enables you to arrange all of information and quickly track which areas convert the best.

You’re an ecommerce merchant:

If you manage an online business, GetResponse is jam-packed with tools that will help you increase sales — interfaces with Magento and Shopify, abandoned cart campaigns, dynamic email content (depending on purchases, for example), and sales tracking.

You’ll benefit from GetResponse’s conversion funnel tool, which allows you to set up your ecommerce site and immediately begin developing sales funnels with landing pages, social media campaigns, and webinars, among other features. Learn more about their sales funnel software by visiting their website.

You require advanced automation:

We were particularly impressed with GetResponse’s workflow builder, which enables you to create automations for a variety of tasks, including email sending, lead scoring, contact tagging, segmentation, and data updates (available on higher-tier plans only).

You require comprehensive reports:

GetResponse enables you to conduct in-depth analysis of your data on a variety of topics, from contacts to newsletters and automations. The new interface is simple and elegant.

Some GetResponse Alternatives

No GetResponse review would be complete without mentioning some of the alternatives!

AWeber, Clickfunnel, and Groovefunnels are well-known ‘conventional’ email marketing systems that compete with GetResponse.

AWeber is the most basic of the three tools discussed above, but it is a good and dependable option. Its main advantage over GetResponse is that it includes phone help. You may learn more about AWeber on thir website here.

Clickfunnel has a feature set that is largely similar to GetResponse; the key benefit it has over GetResponse is that it integrates more easily with other services. However, it is incredibly pricey in comparison, and Mailchimp costs you for every contact on your list – even the unsubscribed ones. 

Groovefunnels is yet another alternative, although it does come with some stunning layouts and a very user-friendly UI.

Interestingly, many online shop builders are now incorporating email and other online marketing elements into their offerings – for example, Ecwidstore and Squarespace now have built-in email marketing tools, as does Wix. Given this, plus the fact that GetResponse is now officially a hybrid website construction and email marketing platform, those products have theoretically become alternatives to GetResponse, albeit with less sophisticated email marketing functionality.

Frequently Asked Questions

What is the purpose of GetResponse?

Is GetResponse a Customer Relationship Management (CRM) system?

GetResponse does have some contact management services, such as contact tagging and scoring, tracking of websites and events, and automation segmentation.

Where is GetResponse’s client data stored?

Their servers are based in the United States of America and the European Union, respectively. Additional information is available here.

How Is My Data Safeguarded?

GetResponse includes a “Agreement on Data Processing” with its service. The form is compliant with Polish data protection laws, as GetResponse is situated in Poland.

As a result of the EU’s unification of data protection standards, the Polish rules are anticipated to be fairly similar to those in other EU nations such as Germany or France. Additional information regarding data protection.

Is GetResponse a legitimate company?

GetResponse is a completely legitimate email marketing service for small businesses. It securely keeps your client data and provides an easy-to-use interface for managing your subscriptions.

What do you think about getresponse: o leave a review of your experience in the comment section below. Thanks

The post GetResponse Email Marketing Software: Features, and Verdict first appeared on Wealth On Net.



This post first appeared on Wealth On Net, please read the originial post: here

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GetResponse Email Marketing Software: Features, and Verdict

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