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- The correct colour palette for your business
- Understand the feelings that hues can elicit.
- Play around with the internet’s colour palette tools.
- Other useful (free) internet tools:
- Choose the main hues for your palette.
- Select your secondary hue (s)
- Use the 60-30-10 formula when applying your color.
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Consider the emotions and associations that assorted Colors evoke in people and choose a Color scheme that aligns with your brand’s values and message. Test your color scheme on different mediums and backgrounds to ensure it looks consistent and professional.
The correct colour palette for your business
can enhance brand recognition and create a strong visual identity, so it’s important to choose colors that align with your brand’s values and message. Additionally, consider the psychological impact of colors on your target audience to ensure your color scheme elicits the desired emotions and responses.
While there are many steps to starting your own company, one of the most essential is branding. It is the way other people view your character. When it comes to how people feel about a company, first impressions are the most powerful, so you must put your best foot forward in every way.
This is why it’s important to maintain a positive image and reputation through actions, communication, and branding. Consistency in these areas can help build trust and loyalty among customers and stakeholders.
A good first step in branding is choosing an approachable and relatable color palette for your brand to apply across your marketing materials and your newly created website. Even though choosing attractive branding colors can seem a bit tricky, don’t fret! We’re here to show you the steps to pick the most appropriate for your needs:
Choosing an approachable and relevant colour scheme for your brand to use across marketing materials and your newly created website is a good first step in branding. Even though selecting attractive branding hues can seem a bit tricky, don’t worry! We’re here to teach you how to choose the best one for your needs:
Firstly, consider the emotions you want to evoke in your target audience. Secondly, think about the industry you are in and what colors are commonly associated with it.
- Know what emotions colors can evoke
- Experiment with online color palette tools
- Choose your primary palette colors
- Choose your accent color/s
- Apply your palette with the 60-30-10 rule
Understand the feelings that hues can elicit.
The 60-30-10 rule is a helpful guideline for creating a balanced color scheme in your design. Additionally, knowing the emotions that assorted colors can evoke can help you choose the right palette for your project.
You may have an idea of what you want the colour palette for your company to be, but before you commit to anything, consider what the colors you’re considering using signify.
Colors can have different meanings and interpretations in diverse cultures, so it’s important to research the cultural significance of colors with your target audience. Additionally, keep in mind that color trends change over time, so it’s important to choose a timeless color palette that will remain relevant for years to come.
“Do the colors convey the right emotions and are they attractive to my target market?”
might seem like a silly question, but you can get a lot of insight by looking into the psychology of colors and emotions.
Although this may appear to be a silly query, researching the psychology of hues and feelings can provide a wealth of information.
It is important to note that diverse cultures may associate different emotions with certain colors, so it’s essential to consider the cultural background of your target market as well. Additionally, color preferences can also vary based on age, gender, and subjective experiences.
Play around with the internet’s colour palette tools.
It is important to consider these factors when choosing colors for branding or design purposes. Experimenting with assorted color combinations can help determine the most effective choices for a specific audience.
Now that you’ve learned a thing or two about colors and feelings, it’s time to put what you’ve learned into practice by experimenting with online color palette tools! There are several to choose from, and we’ll highlight two of them below.
These tools will allow you to create custom color schemes that evoke specific emotions and moods, which can be useful for designing websites, marketing materials, and more. Don’t be afraid to play around with different combinations until you find the perfect palette for your project!
Coolors.co is an excellent spot to begin. It includes a plethora of tools for customizing the color to your liking. Furthermore, you can send your finished product in a variety of formats, allowing you to use it anywhere.
With its user-friendly interface, even beginners can easily navigate the software and create professional-looking designs. Additionally, the software offers a wide range of templates to choose from, making the design process even easier.
Coolors is more than just a tool for creating a color palette; it also enables you to watch finished works from other users for inspiration. The “Explore” area contains hundreds, if not thousands, of palettes that you can examine, save, and modify. Even better, Coolors is accessible as a PC program, an iOS app, an Adobe Photoshop and Illustrator add-on, and even a Google Chrome Extension for quick access!
This makes it a versatile tool for designers who need to work across different platforms and devices. With its vast library of palettes and accessibility, Coolors is a must-have for any designer looking to streamline their workflow.
Canva, a famous online tool for making infographics (among other things), has a unique spin on generating colour palettes based on a picture you submit. While other tools provide comparable choices, Canva’s is the most user-friendly.
Canva’s color palette generator allows users to upload an image and automatically generates a color scheme based on the dominant colors in the picture. This feature saves time and effort for users who are looking for inspiration or want to match their design with a specific image.
If you have a picture that captures the general emotion you want to convey with your brand, upload it to Canva’s brand generator, and it will immediately return a palette of five colors, each with its associated hex code for reference.
Sadly, this is the extent of Canva’s functionality, as its palette creator only allows you to do this. The palette’s hues cannot be changed. The only other choices are to copy the hex numbers given or to submit a different picture.
This limitation can be frustrating for those who want to customize their color scheme, but it ensures consistency in the design. Additionally, users can use color picker tools to match the colors of other elements in their projects.
Still looking for ideas before settling on your palette’s colors? Color Lovers lets you explore (literally) millions of colors created by users!
You can also create your own color palettes and share them with others. The website also offers various tools to help you find the perfect color scheme for your project.
Other useful (free) internet tools:
- Adobe Color CC: If your favourite amusement park attraction is the Ferris wheel, you’ll enjoy this colour scheme generator tool. Decide on your colour strategy using a large colour wheel or go for the more conservative approach and use the colours from a submitted picture.
- Wow, what a colour scheme! Not positive what colours do you prefer? Colourcode smacks you in the face with a backdrop that changes hues in response to your cursor movement. Aside from that, this utility provides various choices for storing a hue as well as distinct palette groups (analogue, triad, quad, monochrome, monochrome light, etc.).
Choose the main hues for your palette.
These features make it easier for users to create a customized color palette that suits their needs. With just a few clicks, users can select and store their preferred hues for future use.
So, you’ve been moved enough to start selecting your main or “dominant” palette hues. Great! These are the hues you want your target audience to associate with you, and they will appear on your website and business cards, so get them right.
Remember that colors can also evoke emotions and influence behavior, so choose wisely based on your brand personality and the message you want to convey.
While it is not required, you will only want two main hues, with the others serving as accent colors, which we will discuss later. It’s also worth noting that, when it comes to applying your palette, one of your two main hues will be used more than the other.
Choosing a dominant color will help you create a cohesive and harmonious design, and it will also make it easier to create a consistent visual identity across different platforms and materials. Therefore, it’s important to choose your main hues carefully and consider how they will be used in your design.
Primarily, the hues in your dominant palette should complement or contrast well with one another, and neither should overpower the other. If they do, you can experiment with tints, tones, and shades to find a comfortable middle.
Remember to also consider the emotions and associations that each color evokes, as this can impact the overall mood and message of your design. Additionally, test your color palette in different lighting and on various devices to ensure it translates well across different mediums.
Here’s a short rundown of these final terms:
- Tones are created by combining grey to create a clear hue.
- Tint: The process of transforming colourless into a pure hue.
- Shades are created by combining black and a clear hue.
This is not a move to be taken lightly, as these will be the most defining hues of your business, showing people what it is all about. You’ll be glad you took the time to discover the ideal complementary color values.
Choosing the right colors for your business can impact how customers perceive your brand and affect their purchasing decisions. Therefore, it is crucial to consider the psychology of colors and how they align with your brand’s values and message.
Select your secondary hue (s)
Accent colors are extremely important, especially for your website. They’re meant to attract your viewer’s attention to something you want to emphasize. A wrong decision can cause individuals to overlook what is most important to them.
Therefore, it is crucial to carefully consider the use of attention-grabbing techniques and ensure that they align with the intended message and purpose. Additionally, it is important to avoid overusing these techniques as they can become distracting and counterproductive.
Accent colors are typically stronger than main colors, so make sure there is a strong difference between them. Accent hues are best used on components such as your navigation menu, calls to action, and other important things that you want to highlight on your website.
Using accent colors strategically can help draw attention to specific elements on your website and guide the user’s eye towards valuable information. However, it’s important to use them sparingly and consistently throughout your design to maintain a cohesive look and feel.
The Design Conference template below is a wonderful illustration of an effective accent color implementation. The red highlights on the menu indicate which part of the website you are on, and the vibrant “buy tickets” icon is asking to be clicked.
The use of the accent color not only adds visual interest but also improves the user experience by providing clear navigation cues. Overall, this design highlights how a well-executed accent color can elevate a website’s aesthetics and functionality.
Use the 60-30-10 formula when applying your color.
The 60-30-10 formula suggests using a dominant color for 60% of the website, a secondary color for 30%, and an accent color for the remaining 10%. This approach creates a cohesive and visually appealing design.
So, now that you’ve finished your color scheme for your company, give yourself a pat on the back, but you’re not done yet. The way you implement your color strategy is important, and you can use the popular 60-30-10 rule to guide you.
This rule suggests using 60% of your dominant color, 30% of a secondary color, and 10% of an accent color throughout your branding materials. This will create a cohesive and visually appealing look for your company.
The 60-30-10 guideline states that you should use 60% of your main color, 30% of your secondary color, and 10% of your accent color. The formula can be reworked in web design as 60% negative area, 30% information, and 10% ‘call to action’ components.
This guideline helps designers create a balanced and visually appealing color scheme for their designs. Adapting it to web design can improve the user experience by guiding the user’s attention to essential elements on the page.
Do you still need a functional picture of the 60-30-10 rule? According to MMI Creative,
“think of a man in a business suit: 60% is the slacks and jacket, 30% is the shirt, and 10% is the tie.”
You can attain color and content balance for your website by following the 60-30-10 guidelines!
This means that 60% of your website should be dedicated to the main color, 30% to a secondary color, and 10% to an accent color. By doing so, you can create a visually appealing website that is easy on the eyes and aesthetically pleasing.
With the tools and knowledge, you’ve gained above, it’s time to develop a long-lasting color scheme that will appeal to your target audience!
Consider the psychology of colors and how they can influence emotions and behaviours. Also, ensure that the color scheme is consistent throughout the website to create a cohesive and professional look.
When selecting the right color scheme for a business, it is important to consider the emotions and associations that assorted colors evoke in people and choose a color scheme that aligns with the brand’s values and message. It is also important to test the color scheme on different mediums and backgrounds to ensure it looks consistent and professional. Additionally, consider the psychological impact of colors on your target audience and the 60-30-10 rule for creating a balanced color scheme. Before committing to anything, consider what the colors you’re considering using signify. Blake Stimac provides guidance on how to choose the right color scheme for your project.
It is important to research the cultural significance of colors with a target audience and consider the cultural background of the target m
