www.mydigitalmarketinginfo.com
In digital marketing seo is very important factor because it will increase the organic traffic and it will help for getting top rank on Search engine results page. If we want to start a new website , we should follow basic seo things.
Seo is two types one is on page seo and off page seo. On page seo is plays a key role in seo compare to off page seo. In on page seo we consider many factors like meta title, meta description, seo title and page speed etc. Off page seo means we do the guest blogging, blog commenting, Article submission etc.
You may also read
Small seo tools
Complete Seo Checklist for 2022
1 Basics of seo
2 Keyword Research
3 Content Checklist
4 On page Seo
5 Off page Seo
6 Advanced level of Seo
1 Basics of Seo
In basics of seo we will connect our website to Google Search Console, google analytics and we submit our website site map to google search console and it will helpful for indexing. we have to create a robots.txt file it is useful for crawling and indexing.
Google Search console
Google search console is very helpful in getting traffic from Search Engines and it will improve the website performance. By using google search console we can measure our website traffic. If there is any error in indexing ,google search console will fix that issues. It is free service provided by google.
Options in Google search console
1 Overview
2 performance
3 Url inspection
4 Pages
5 Sitemaps
6 Removals
7 Page experience
8 Core web Vitals
9 Mobile usability
For more details click now Google search console
Connect to Google Analytics
Google analytics is used for the analysis of website traffic and reports of a traffic. By using google analytics we can find how much traffic is coming to our website and from where to comes traffic to our website. we can also find traffic resources means how much traffic comes from social media channels, organic search, direct, paid search and other channels.
Benefits of Google Analytics
.1 We can track the website traffic.
2 we can find user requirements and behavior.
3 It will improve the seo .
4 It will help in growing the business.
5 we can get some suggestions to improve the perfomance.
6 we can see how much traffic comes from google search console
7 We can find average bounce rate, page views and how much time user spend on our website.
Connect to Bing Webmaster Tools
Bing webmaster tools is a free service provided by the microsoft. We can add our website to this bing webmaster tools , the crawler show up our website to search engines. We can see which keyword bring more traffic to our website.
Seo tools in Bing webmaster
1 Backlinks
2 Keyword Research
3 Seo Reports
4 Site Scan
Benefits of bing webmaster tools
1 We can track website performance .
2 we can submit Urls
3 we can use best seo tools in bing webmaster tools.
4 url inspections
Install Yoast Seo Plugin In WordPress
This wordpress plugin gives complete guidelines of seo. Yoast seo helps in better website performance in search engines. It is free plugin in wordpress. This is a one of the best seo plugin in world. It will improve the site ranking in google search engines. Yoast seo plugin useful when we writing blogpost meta title, meta description, seo title and content optimization.
Benefits of Yoast Seo Plugin
1 We can get more visitors from search engines like bing ,google etc.
2 We can track the Ranking position of our website in search engines.
3 We can connect our website with social media channels like twitter, facebook, linkdin Etc.
4 we can add our website to search engines like google ,bing, yandex, baidu Etc.
Submit Sitemap
Site map is xml file we have to submit it to google search console. This file is providing information about the website pages, blogpost and videos. This file is very important because it will helps in indexing and crawling. There are many tools are available for creating sitemap in online.
For more details click now sitemap generator
Create Robot.txt File
Robot.txt file is giving instructions to search engines where to go or not in website. This file plays a key role in indexing and crawling.
Robots.txt file Example :-
Sitemap: https://mydigitalmarketinginfo.com/sitemap.xml
Sitemap: https://mydigitalmarketinginfo.com/news-sitemap.xml
User-agent: * Disallow:
Sitemap: https://mydigitalmarketinginfo.com/sitemap_index.xml
Every website need to create a robots.txt file for better indexing and crawling.
For more details click now Robot.txt file Generator
Keyword Research
Keyword research is very important in seo because it will help in getting more traffic from search engines. Keywords are two types.
1 Long tail keyword
2 Short tail keyword
Long Tail Keyword
Long tail keywords are bring more traffic to our website compare to short tail keywords. More than 3 words keywords are called long tail keywords. we can find longtail keywords using google keyword planner and keyword.io tool.
Google keyword planner is very useful for the new beginers for finding longtail keywords. In google keyword planner we can find new keyword ideas and we can see keyword search volume, keyword competition and average of last three months search volume.
Keyword competition is three types
1 low competition keywords
2 Medium competition keywords
3 High competition keywords
If we want to get top rank in google search engine results then we should focus on low competition keywords and High search volume keywords. The keyword seo difficulty should less than 25 and search volume is more than 10000 is very good for writing a blogpost on that keyword.
Keyword.io tool
Keyword.io tool is used for generating new keyword ideas. In this tool we can get many no of longtail keywords. It will show what people are searching on search engines. If you want to search longtail keyword , this tool is very helpful for you. For more details click now keyword.io tool.
Free Keyword research tools
1 Google keyword planner
2 Google Search console
3 Google trends
4 Answer the Public
5 Keyword Generator
6 Keyword surfer
7 Wordstream
8 Wordtracker
9 Keyword.io tool
10 KeySearch
Content Checklist
1 Always give solution to user problems
First of all we need to Identify ,what user expecting from our blog. Research is very important part in seo checklist. We need to write blogpost according to user requirements. Our blog is always solving the user problems. Always remember give value to the customers otherwise they do not spend more time on our website.
Before writing a blogpost , do research what users are searching in search engines. Identify what users are asking and write answers in your blog then only our traffic increasing.
2 Use Proper Headings
Headings H1 and H2, H3 are very useful in understanding the content. In this three heading tags H1 is very important because it will helps in search engines in finding webpages and it improve the accessibility. We are using this tag in blog title.
In subheadings we can use H2 and H3 heading tags. If We use this subheading ,user can understand the content easy.
3 Use simple sentences
Use simple and short sentences do not use lengthy sentences. Write paragraphs with 2 to 3 lines. Avoid difficult words and jargon. Write simple and active voice. people likes to read simple and short sentences.
4 Use Images
People do not like to read lengthy text, so better to use images according to blogpost. With the images user can understand the article easy. Better to use graphs, charts, screenshots etc.
On Page Seo
In seo checklist it plays a key role. It is a optimization of a webpage. In seo it is very important because it is very helpful in getting top rank in search engine results. In this we focus on many factors like title, meta description, content optimization , image optimization etc.
On Page Seo Factors
1 Title
2 Meta description
3 Keywords
4 Url
5 Internal links and external links
6 Content optimization
7 Image optimization
8 Keyword density
9 Grammar Etc.
Title
It is a name of webpage and it is visible in search engine results page. It gives information to search engines about the webpage. When we write a blogpost title is very important it will increase the organic traffic from search engines. Page title should be related to our niche and we should use primary keyword in Title.
Url
This is a address of a website. an url should be very short and easy to remember. According to google 95% of top rank websites are very short. Url should be under 12 letters are more chances to get more traffic from search engines. url sholud be related to our niche.
Meta Description
This is giving information about the blog and summary of the blog. This is visible in search engines after the blog title. It is very helpful in getting organic traffic from search engines. It should be under 160 characters is very good. We have to use primary keyword in meta description.
Image optimization
Long size images takes more to load website and it will decrease the website performance. Do not use long size images, if we want upload long size images, we have to compress it before uploading. There are many image compression tools are available in now days.
For image resize click now
Page Speed
If we want to get more organic traffic from search engines, our website should be load very fast. The average of any website speed rang 2 to 3 seconds. In seo checklist page speed plays a key role. If our website take more time to load then we focus on images size. By using GTmetrix we can find page speed.
For more details click now GTmetrix
Use good visual Assets
Our webpage should be very high quality content and more attractive. For more attractive we have to use good and clear images and videos then only user can understand the content very clearly.
Off Page Seo
There are many factors we consider in this seo. In this creating a backlinks is very important because it is very helpful in getting top rank in search engine results.
Off page seo factors
1 Blog Commenting
2 Guest Blogging
3 Article Submission
4 Quora
5 Press releases
1 Blog Commenting
It is used for getting a backlink from others website. We can get backlink from same industry websites or same niche which is related to our niche. For this we have to build a good relationship with high domain authority websites. It is one of the best way to exchange ideas.
For more details about blog commenting click now
2 Guest Blogging
In this we are writing articles for others websites because we are getting a backlinks from high domain authority websites. It is very useful in increasing domain authority and page authority. For guest blogging we have to take permission from high domain authority websites owners. In guest blogging we will attract the traffic and increase the brand awareness.
For more details about guest blogging click now
3 Article Submission
It is a process of submitting our articles or publishing our articles on other high domain authority websites. It is very helpful in generating high quality backlinks and increasing website domain score. By using article submission we can increase the the organic traffic and high ranking in search engine results page.
For more details click now
4 Quora
We can also get traffic from the Quora by answer the public questions. In this process we have to give proper answers to public questions and last give your website link that should be related to your niche. Do not give wrong answers and not related answers because it will ban you.
For more details click now
5 Press Release
By using this we can promote our business all over the world. It is very cost effective and we can expect more traffic. There are many press releases are available. some of press release are here.
1 Issuewire
2 Pr.com
3 Submitcube
4 Press release point
The post Seo Checklist appeared first on My Digital Marketing .
