Mobile app development has really taken off, with thousands of apps being created every month or so. There are many concepts with thousands of skilled designers around and new ideas flowing out of their thoughts from time to time. Taking into account the number of Mobile apps available today and being launched regularly, it is extremely difficult to survive in a highly competitive niche. But the below secrets from leading design companies will help you make your mobile app rock. So keep reading and be inspired.
Prioritize the User Experience
WillowTree has created over 330 applications since 2007, including mobile solutions for large businesses such as Johnson & Johnson, AOL, and Time Warner. The company’s app development approach is built on the idea that “UX is everything,” according to CEO Tobias Dengel. “The value of software is determined by how pleasant and smooth the user experience is, not by the number of features it offers.”
He believes that user experience is especially crucial in mobile applications because “you have to deal with a smaller screen and slower connectivity, so smart design and execution make huge improvements in terms of user experience.” Dengel believes that close cooperation among designers, developers, and the QA team is essential for building appealing UX and revenue-bringing products. A strong analytics team is also critical in assisting both developers and clients in understanding the use and improving UX. If you lack in-house resources but still want to build a one-of-the-kind app that your target audience would love, then we recommend that you turn to an enterprise app design agency for help.
Keep UX/UI Simple and Clutter-Free
Y Media Labs has developed over 150 applications, including the PayPal digital wallet. Its Intro to Letters, an educational program based on Montessori ideas, was featured in Apple advertising and prompted Steve Jobs to send a congratulatory email. Its Nom Nom Paleo app, which features recipes for Paleo diets, received a Webby Award. These awards say a lot about the company’s proficiency level, agree?
The company’s internal tagline is “yield to nothing,” which refers to a strategy of always pushing the boundaries with each new product. Klub by Staples, an app built by Y Media to push the borders of how businesses use mobile for e-commerce, is an example of this. The application provides users with a simple and quick way to obtain wholesale bulk bargains with no membership fees, no shipping charges, and a fast reordering option. The strategy taken by Y Media is to build an app with an awareness of how it will work in the real world, especially how it will engage on-the-go customers. “Apps aren’t websites, and they require laser attention to succeed,” explains Robbie Abed, Director of Strategy. As a result, each new project is approached by the company’s strategy, design, and development teams by concentrating on two key use cases around which each app is built.
Stick to Agile Methodologies
Since its inception in 2004, QBurst has created 250 mobile applications with the goal of becoming “the world’s greatest” bespoke online and mobile app development business. Since then, the business has pursued that aim with initiatives for significant customers such as National Geographic, Peugeot, and Dell. With agile software development approaches, such as scrum, and best practices, like continuous integration, unit testing, and frequent releases, the QBurst team remains responsive to the demands of such clients.
“We use an iterative and incremental development strategy, documenting and implementing customer input at various phases throughout the project,” Niranjana Nair, director of business development, explains. “To keep projects on track, we employ web-based project management and collaboration tools like Trac and Redmine.” QBurst’s applications cover a wide range of business niches.
Test Your App After Release
Founded in 2002 by a young man in a basement, DMI currently employs over 1,200 people and handles everything from the development of apps to “big data insights” and omnichannel commerce solutions for its clients. Its most visible initiatives reflect the extent of this goal. Addison Lee, the major competitor to Uber in the United Kingdom, is one of its most recognizable applications, with a $500 million yearly income. DMI also created O2 Priority Moments, Europe’s most successful mobile loyalty program, with over $2 bn in incremental revenue, as well as the Budweiser Man of the Match app, which had over 10 million active users during the 2014 World Cup.
The company’s strategy for making successful apps is a relentless quest to test apps and hone the quality of its products, even after they go out into the world. “Never stop improving,” the president of the mobile apps division at DMI says. “Test, test, and test again until you make it perfect. Once launched, continue to use customer feedback, analytics, and A/B testing to optimize and improve the application.”
Make Your App Rock!
Although the mobile app design business is still in its early stages, it already has some genuine heavy hitters with remarkable and imaginative portfolios. So if you want to create an app to bring your business to a whole new level, then it is better to stick to the best practices and recommendations from true giants in the industry.
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