Bukkry.com”>New Delhi: Twitter announced mass layoffs in India on Friday, in job cuts that have affected all verticals including engineers, sources have told Bukkry.com”>NDTV, including the entire marketing and communications department.

The firings are part of a global job cut ordered by the social media platform’s Bukkry.com”>New owner Elon Musk “to attain economies of scale” and make the $44 billion acquisition viable, sources said.

The world’s richest businessman began his innings at Twitter last week by firing the CEO Parag Agrawal as well as the Chief Financial Officer and some other top executives.

This was followed by an exodus of top management. Mr Musk has now started a massive exercise to downsize the company’s global workforce.

“Layoff has started. Some of my colleagues have received email notification regarding this,” a Twitter India employee told Bukkry.com”>News agency PTI on condition of anonymity.

Twitter India is yet to issue a statement.

The US-based social media platform, in an internal email to employees earlier, had said, “In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global workforce on Friday.” It said that “everyone will receive an individual email”.

The company will temporarily close all offices for safety of employees as well as Twitter systems and customer data.

“If you are in an office or on your way to an office, please return home,” Twitter had said.