PhonePe Just Launched Free App Store To Rival Google Play Store: Why It's Special
HIGHLIGHTSLooks like there's another player in the market trying to become an alternative to the Google Play Store. And this time it's the payments app, PhonePe. PhonePe is set to launch its made-in-India App Store called "Indus Appstore". Essentially, with Indus, PhonePe is planning to put an end to Google's monoplane in the App Store market and provide Indian smartphone users with an Indian alternative.
Also read: PhonePe Lets You Pay Income Tax Seamlessly, Thanks To PayMate Collaboration
On the occasion, CPO and Co-Founder of Indus Appstore, Akash Dongre said, "India is poised to have over 1 billion smartphone users by 2026 offering us a massive opportunity to build a new-age, localized Android app store."
Akash Dongre at the Indus Appstore launchTo make its product more lucrative, PhonePe is offering more perks than usual. This includes cost-free in-app purchases. If you're a Google Play Store or Apple App Store user, you must be aware of the extra money that you have to shed which can reach up to 30%. In addition to this, PhonePe seems to have big plans with Indus as they are calling it a new pathway for developers to draw Indian Android users who primarily use the Google App Store.
As mentioned, it's not just a sweet deal for the users but also for the developers. PhonePe will not be charging any listing fees from app developers during the first year of listing. After that, they will just have to pay a nominal fee. Plus, they can list their apps in 12 Indian languages for better reach. The support team will also be based in India.
Also read: PhonePe Could Launch Its Own App Store In India And Here Are The Hurdles It May Face
Google Play Store displaying various applicationsAkash Dongre further says, "Indus Appstore hopes to provide app developers with a credible alternative to the Google Play Store – one that is more localized and offers better app discovery and consumer engagement."
Further, PhonePe suggests that developers can access analytics and AI-powered monitoring of important details in real-time. And finally, for the new apps that come onboard, Indus has a launch pad that allows for better visibility.
Let's wait and see if this PhonePe Play Store can actually come close to Google.
Mustafa KhanMustafa is a tech geek who is currently working with Digit as an Intern. He tests the new gadgets that come on board and writes for the news desk. He has found his way with words and takes his research very seriously. Read More
NCSOFT's New Puzzle Game 'PUZZUP AMITOI' Is Now Available On The App Store And Google Play
PUZZUP AMITOI launches globally in 36 territories, including North America, Europe, and Asia, on September 26 at 00:00 AM (UTC).
Its unique 'direction key' feature enables the players to control the direction of incoming puzzle blocks, adding distinctiveness to the game and enhancing puzzle-solving fun.
PANGYO, South Korea, Sept. 26, 2023 /PRNewswire/ -- NCSOFT, a global premier developer and publisher, today launched the company's new mobile puzzle game 'PUZZUP AMITOI (hereafter PUZZUP)' around the globe.
NCSOFT Logo (PRNewsfoto/NCSOFT)
Starting from September 26 at 00:00 UTC, PUZZUP is now available to download for free from the App Store and Google Play. NCSOFT released PUZZUP in 36 territories, including Korea, the United States, Canada, Germany, Japan, Singapore, India, and Brazil. The game is available in a total of 11 languages, including English, Spanish, Korean, and Japanese.
PUZZUP is a popular match-three puzzle game wherein players match three or more blocks in a row. Introducing the 'direction keys' to the game enables players to change the direction of incoming blocks and enhances both the fun and distinctiveness of PUZZUP's puzzle-solving.
PUZZUP features two distinct play modes depending on the level of difficulty – the Day Mode and Night Mode. Players can team up with each other by creating a clan and compete against other clans by taking on 'Territory Squabble.' It also supports language translation built into the in-game chat and facilitates seamless communication between players from different parts of the world. Moreover, PUZZUP supports offline gameplay, which enables players to continue playing while not online.
In celebration of PUZZUP's launch, players can participate in the Special Check-in event to receive in-game items and an outfit by simply logging in and playing the game.
For more information, please visit PUZZUP's official website or social media channels.
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Official Channels & Links for PUZZUP AMITOI
About NCSOFTNCSOFT, headquartered in Pangyo, Korea, is the world's premier publisher and developer of massively multiplayer online games, including the critically acclaimed Lineage®, AION®, Blade & Soul®, Guild Wars® franchises as well as numerous casual games. With approximately 5,000 employees worldwide, NCSOFT aims to provide fun for everyone, everywhere in the world. More information can be found at www.Ncsoft.Com.
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PhonePe Introduces Its App Store With No Fee For In-App Purchases
With an aim to rival Google's monopoly, here's another Indian player to launch its app store. PhonePe has now introduced the 'Made in India' Indus Appstore developer platform with a number of perks like no fee on in-app purchases. Here's a look at the details.
The Indus Appstore, as per PhonePe, will help make a new way for app developers to attract Android users in India who currently rely on the Play Store. For this, there are a number of attractions too. For starters, there won't be any fee for in-app purchases, which otherwise goes up to 30% in the case of the Google Play Store and Apple's App Store.
Secondly, Indus Appstore won't charge anything for developers to list their apps in the first year. This will become chargeable thereafter but developers will have to pay a nominal fee. Although, there's no word on the details as of now.
Developers will also get to list their apps in 12 Indian languages apart from English and will also get an India-based support team for the ease of getting their queries solved on time. Plus, there will be real-time analytics and AI-powered real-time monitoring of important details. For new apps, PhonePe has the Launch Pad for better discoverability. For users, there will be timely and faster app updates.
Speaking of the launch, Akash Dongre, CPO and Co-Founder of Indus Appstore said, "India is poised to have over 1 billion smartphone users by 2026 offering us a massive opportunity to build a new-age, localized Android app store. Despite being such a large consumer market, app developers have always been forced to work with only one app store – Google Play Store – for distributing their apps. Indus Appstore hopes to provide app developers with a credible alternative to the Google Play Store – one that is more localized and offers better app discovery and consumer engagement."
PhonePe has opened doors for developers to register on the Indus Appstore and list their apps via www.Indusappstore.Com.
For the uninitiated, PhonePe isn't the only one to dive into the app store space. Back in 2020, Paytm came up with its mini app store as an attempt to compete with Google. Samsung, Xiaomi, and more brands also have their app stores but it seems like Google's dominance can't be hampered that easily despite backlash over its practices! It remains to be seen if PhonePe's venture becomes fruitful and if people start adopting it for their app needs. What are your thoughts on this? Share with us in the comments below.
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