Sisterhood Of The Travelling Pants: The Rise Of Holiday Wardrobe Rentals
If Australian producers were re-making the 2005 coming-of-age film, The Sisterhood of the Travelling Pants, it may go something like this: four women, who have never met, each take the same pair of pants to the four corners of the globe, but instead of blue jeans, the pants are silk, by on-trend brand Alemais, and instead of the women buying the pants, they rent them.
Mia Roth owns Melbourne-based rental business Lone Dress Hire, and says the Alemais set in question, from the Sydney-based brand's resort 2023 collection, "is better travelled than I am". Already this year, the sold-out outfit, which cost $890 to buy and rents for $199 for three weeks, has been to Italy and the New Orleans Jazz Festival. Next month, it's off to Greece with Melbourne woman Eva Daly, who works in public relations for a toy company.
Well-travelled pants ... Eva Daly wearing the rented Alemais set she is taking to Europe. Credit: Wayne Taylor
Daly, 40, is among a growing number of consumers renting their wardrobes to take on their holidays this winter instead of buying new clothes for the European summer. She cites sustainability and cost among her reasons for renting, as well as the opportunity to dress outside her usual style.
"Traditionally, I would steer towards a capsule wardrobe, there's a lot of black [and] linen. If I choose to invest in an item, it tends to fit into that. But when you go on holidays, it's good to have a bit of fun," she says.
Younger renters, such as Alisha Marfatia, 27, admits one of the reasons she rents, as well as the cost-saving against buying new, is to avoid repeating the same outfit on social media. "Every time I travel, [choosing outfits to rent] gives me something extra to look forward to," says Marfatia, who owns a social media marketing agency and rented her holiday outfits from The Style Squad. "It's great for [creating] content as well."
Alisha Maraftia wearing three rented outfits on her recent trip to Europe.
A bonus is never having to dread the washing and dry cleaning upon returning home – just pop the outfits in a return postage bag, and they're as good as gone.
Over the past few years, the popularity of fashion rentals has grown rapidly as large companies, such as Glam Corner, and peer-to-peer platforms like The Volte, chase a share of the market, which is predicted to reach $US7 billion ($10.29 billion) by 2025, according to research by Statista.
But what began mostly as a model to service guests attending formal occasions, such as weddings, has ballooned into "every day" rentals, including work attire and maternity wear. This year's hottest trend is the holiday capsule – women renting mostly three or four pieces by designers including Rebecca Vallance and Zimmermann.
How To Shop Sustainably For Your Holiday Wardrobe
© Provided by The Independent Multiracial Teenage Girl Shopping for Vintage ClothingLove Island is back on our screens, and once again the romantic reality show has teamed up with eBay to encourage viewers to move away from fast fashion and embrace preloved garments.
Macclesfield Town footballer Tom Clare – the latest former islander to be appointed a preloved ambassador alongside Tasha Ghouri – says he's learned a lot about vintage fashion since he took part in the winter series in South Africa and the contestants were gifted party outfits.
"I wasn't that clued up on it [before] the stylist team came into the villa. I remember us boys were like, 'Oh my God, these are from eBay?'" Clare recalls.
Now, he wants to spread the word: "I think like my role is really just to try and spread as much awareness to men as I can, because I do feel like men probably don't buy as much preloved as women."
Globally, the UNECE estimates the fashion industry is responsible for between 2% and 8% of all carbon emissions, which is why many shoppers are choosing not to buy new items.
"I do admit that I did wear a bit of fast fashion before the show," says Ghouri. "But coming out I'm so much more aware of how damaging fast fashion can be."
Plus, there are some amazing secondhand bargains to be had if you know where – and how – to find them.
We asked style experts for their pro tips to help you shop sustainably this holiday season…
Make space in your wardrobe first
Rather than doing a last-minute high street haul of sarongs, flip flops and sunglasses, take some time to work out what you actually need for your holiday.
"If you're going on a beach holiday, unpack all of your beachy stuff and try it all on," says eBay's preloved fashion stylist Amy Bannerman.
"If things don't fit or you don't love them anymore, sell them and reinvest [the money] into your wardrobe. When you've done that, you can really clearly see where the gaps are in your wardrobe."
You can then create a shopping list to find versatile pieces to fill those gaps.
"It's easy to forget about clothing that we already have," says upcycler Andrew Burgess, who is one of Puma's Voices of a Re:Generation and host of episode three of the brand's sustainability report podcast.
"Take a day to go through your closet. You'd be surprised how much you already have to work with."
Don't focus on trends
"I think people are a bit sick of being told, 'This summer, that's cool, and next summer it's not'," says Bannerman, who believes preloved fashion is about "naturally moving away from trend-led dressing" and wearing whatever era or aesthetic you want.
"You don't look like everyone else – really lean into that and find your own individual style."
If it doesn't fit, alter it
Depending on what era the clothing is from, sizes might not match modern equivalents. If something doesn't fit properly, you might be able to have it altered by a tailor (or a helpful friend).
"For example, I had a really gorgeous pink skirt, it was beautiful, it was just too big on the waist, but I got it taken in and it was absolutely fine," says Ghouri.
And even items that are too small can be let out: "It depends on how it's stitched. Like if you have got a blazer that's too tight you can actually loosen it [at the seams]," Ghouri adds.
Hunt for hidden gems
Whether it's online or IRL, it helps to see secondhand shopping as a fun activity rather than a chore.
Burgess suggests: "Check out local thrift stores, consignment shops, and online platforms like Depop and Poshmark."
And browse shops "with an open mind – take your time, and embrace the process. You never know what you may find," he says.
Invest in preloved luxury
One of the biggest advantages of vintage clothing is you can get designer and premium brands for a fraction of what they would have cost new.
"If you think, 'None of my trousers fit me', then you can go and buy some luxury trousers instead of going to a high street store and buying multiple cheaper things," says Bannerman.
"You can invest smartly and consciously and get something luxury that will last you forever."
Try DIY upcycling
"If you have a sewing machine and some basic sewing skills, the possibilities are endless," says Burgess, who specialises in making patchwork pieces from secondhand garments.
Some simple upcycling projects don't even require any sewing, he says: "Whether it be cropping a shirt to give it a boxy fit, or cutting the legs off your jeans to make jorts, you can make all-new pieces with clothing that's already in your closet."
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22 Modest Mother-of-the-Bride Dresses For An Elegant And Modern Look
© Provided by Brides PHOTO BY GRACIE BYRD JONESSelecting the perfect mother-of-the-bride (or groom!) dress takes some serious thought and planning. Your role in the wedding is extremely important, which means finding a gown that makes you feel confident should be a top priority. While there are plenty of different routes you can go, many moms prefer to stick with streamlined silhouettes and classically elegant styles. That's why modest mother-of-the-bride dresses are so popular, as they fit most formalities and are understated enough to help you avoid a fashion faux pas.
Dresses defined as "modest" are looks that are generally more covered with higher necklines, longer hems, and some sort of sleeves. You should avoid figure-hugging silhouettes and over-the-top embellishments in favor of relaxed fits and timeless cuts. Modest gowns are a wonderful option for mothers (and grandmothers) since they can take the guesswork out of what is/isn't appropriate. Plus, these styles lean into classic formalwear features, which many moms feel comfortable wearing for such an important day.
If you want an understated-yet-stunning day-of look, you've come to the right place. Sourced from the most reputable sellers with rave reviews, read on for the best modest mother-of-the-bride dresses that'll have you feeling confident and captivating for your child's special celebration.
Formal Favorite: Oleg Cassini Three-Quarter Sleeve Beaded Lace Ball Gown © Provided by BridesBuy at Davidsbridal.Com
Most people don't get many chances to wear a ball gown, but if your child is having a formal wedding, this is an ideal time to sport the glamorous silhouette. Coming in a deep navy hue, the voluminous skirt and beaded lace bodice on this dress give an undeniable air of elegance.
Price at time of publish: $116
Size: 2-24WMaterials: Nylon, laceLength: Floor-length
Related: 22 Formal Mother-of-the-Bride Dresses for Every Season and Style
For a Daytime Wedding: Amsale Mikado A-Line Dress © Provided by BridesBuy at Amsale.Com
Cocktail and midi dresses are customary options for daytime weddings, but we love how this bias-cut, A-line design feels elevated given the waist detail and rich mikado fabric. Select the style in one of 10+ colors, and pair it with some special heels and dainty accessories to really let the sleek number shine.
Price at time of publish: $695
Size: 00-28Materials: MikadoLength: Midi-length
Most Unique: Basix Beaded Puff-Sleeve A-Line Gown © Provided by BridesBuy at Click.Linksynergy.Com
Black dresses are perfect for mothers of the bride or groom since they give the essence of timeless sophistication. We love how this fluttery design from Basix takes a classic look and amplifies it with unique details like puff sleeves, a sweetheart illusion neckline, and a beaded butterfly design on the bodice.
Price at time of publish: $995
Size: 0-16Materials: PolyesterLength: Floor-length
For a Summer Wedding: Sachin & Babi Ivy Dress © Provided by BridesBuy at Bhldn.Com
Dainty floral accents and whimsical ruffles accent this breezy blue gown from Sachin & Babi. While the V-neckline and plunge-back might feel a little daring, you'll stay cool in the seasonal heat and can easily pair the look with a summer shawl.
Price at time of publish: $325
Size: 0-16Materials: ViscoseLength: Floor-length
Related: The 18 Best Summer Mother-of-the-Bride Dresses for Any Sunny Celebration
Understated Favorite: Azazie Dorothea Mother-of-the-Bride Dress © Provided by BridesBuy at Shareasale.Com
Whether you don this gown in midi or floor length, this sweet style from Azazie is lovely for moms who want an understated gown that's fashion-forward but not flashy. The bodice draping and empire waistline flatter, while the lace sleeves add a sweet and feminine touch.
Price at time of publish: $179
Size: 0-30, custom sizingMaterials: Chiffon, laceLength: Midi-length
Boldest Hue: Amsale Floral Mikado Tea-Length Dress © Provided by BridesBuy at Amsale.Com
Modest doesn't have to mean muted colors only! In fact, if the to-be-weds agree, a bright color is a wonderful way to showcase your joy for the union. This tea-length gown from Amsale comes in the most magnificent marigold Italian mikado material and features hand-beaded appliques that define the festive floral print.
Price at time of publish: $3,995
Size: 00-28Materials: MikadoLength: Midi-length
Best Velvet: Revelry Reese Dress © Provided by BridesBuy at Shoprevelry.Com
Many velvet gowns are form-fitting, but Revelry's Reese dress offers a not-often-seen relaxed fit that features a tie-waist and elbow-length flutter sleeves. Select the style in one of 20+ different color options, and pair it with a dainty necklace to complement the tasteful V-neckline.
Price at time of publish: $189
Size: XS-6XLMaterials: VelvetLength: Maxi
Favorite Cape: Oleg Cassini Plus Size Cape Gown with Sparkle Embellishment © Provided by BridesBuy at Davidsbridal.Com
Caped dresses are great for providing coverage and elevating your look, which is why many moms gravitate to this Oleg Cassini sheath gown. The high-neck design boasts a flowy floor-length skirt and an attached, sparkle-adorned cape that offers plenty of shine while still feeling refined.
Price at time of publish: $48
Size: 2-24WMaterials: PolyesterLength: Floor-length
Best Sequin Option: Revelry Gwen Sequin Dress © Provided by BridesBuy at Shoprevelry.Com
If you love the idea of sequins but don't want to feel ostentatious, Revelry's Gwen dress is likely what you've been envisioning. While keeping you covered with flutter sleeves and a subtle V-neckline, the design stays youthful with a twist front detail and nipped waist. Order it in one of the matte hues for a softer sparkle.
Price at time of publish: $189
Size: 0-32Materials: SequinLength: Floor-length
Most Sophisticated: Tadashi Shoji Knotted Crepe Gown © Provided by BridesBuy at Click.Linksynergy.Com
Whether you select this style in black or blue, Tadashi Shoji has perfected the sophisticated mother-of-the-bride gown with this elegant floor-length number. A draped short sleeve in white pulls the eye up while the streamlined silhouette subtly hugs without clinging.
Price at time of publish: $408
Size: XS-XLMaterials: CrepeLength: Floor-length
For an Evening Wedding: Amsale Flutter Sleeve Satin Gown © Provided by BridesBuy at Amsale.Com
While this satin Amsale gown also comes in black and navy, we especially love the design in the blue-grey petrol hue. From the draped waist to the hand-beaded illusion neckline and flutter sleeves, this is one style that feels both effortlessly sophisticated and supremely special.
Price at time of publish: $1,295
Size: 00-28Materials: SatinLength: Floor-length
For a Winter Wedding: Azazie Greta Mother-of-the-Bride Dress © Provided by BridesBuy at Shareasale.Com
Winter weddings call for holiday hues, long sleeves, and sparkles, all found in the exquisite Greta gown from Azazie. The scoop neckline and sheer sleeves keep you covered, while the mermaid silhouette and dark green shade feel seasonal as can be. Pair the dress with silver accessories to match the shoulder and waist detailing.
Price at time of publish: $199
Size: 0-30Materials: MeshLength: Floor-length
Related: The 18 Best Winter Mother of the Bride Dresses of 2023
Most Glamorous: Adrianna Papell Scoop Back Sequin Gown © Provided by BridesBuy at Click.Linksynergy.Com
Covered in glittering sequins, this dramatic dress seamlessly blends modest and eye-catching details to create a gown that's both cultivated and striking. The cap sleeves and scoop neckline nod to timelessness, while the partial train and lower back ensure you still give off a glamorous, youthful vibe.
Price at time of publish: $280
Size: 0-26Materials: Sequin, polyesterLength: Floor-length
For a Beach Wedding: Azazie Pascual Mother-of-the-Bride Dress © Provided by BridesBuy at Shareasale.Com
High-low dresses are ideal for beach celebrations because they keep you from feeling weighed down by water or sand, without losing their air of formality. Azazie's Pascual dress does just that and then some with its gathered bodice, epaulet beading details, empire waistline, and ultra-soft chiffon fabric.
Price at time of publish: $199
Size: 0-30, custom sizingMaterials: ChiffonLength: High-low
Favorite Floral Print: Staud High-Neck Tiered Organza Gown © Provided by BridesBuy at Prf.Hn
Whether it's a garden event or a springtime affair, floral prints are a wedding favorite, but finding a style that's still modest isn't always easy. This organza gown from Staud, however, manages to mix a sundress feel with a more refined silhouette thanks to the high neckline, covered back, and all-over bloom detailing.
Price at time of publish: $370
Size: XS-LMaterials: OrganzaLength: Floor-length
Related: 18 Floral Mother-of-the-Bride Dresses for Every Season
Best One-Shoulder: Sachin & Babi Chelsea One-Shoulder Georgette Bias Gown © Provided by BridesBuy at Click.Linksynergy.Com
Choose a one-shoulder wedding dress with an asymmetrical cut for a timeless look. This Sachin & Babi dress is fit for a queen thanks to the silk faille fabric, beaded belt, and bow shoulder detail. A champagne-colored dress is a very stylish choice for attending your daughter's wedding.
Price at time of publish: $285
Size: 0-14Length: Floor lengthMaterial: Polyester
Best for Fall Wedding: Rickie Freeman for Teri Jon Cap-Sleeve Embroidered Tulle A-Line Gown © Provided by BridesBuy at Click.Linksynergy.Com
Buy at Terijon.Com
With its dark color and light blue flower accents, this Rickie Freeman dress is perfect for a fall wedding. Stylish and modest, this tulle gown features bead and sequin embroidery, 3D floral appliqué, and rhinestone embellishments along the neckline. Finish off the ensemble with a pair of hot pink satin strip pumps.
Price at time of publish: $1,170
Size: 2-18Length: Floor lengthMaterial: Polyester
Best With Jacket: Alex Evenings Sequin Lace & Satin Gown with Jacket © Provided by BridesBuy at Anrdoezrs.Net
Buy at Click.Linksynergy.Com
This jacket dress by Alex Evenings is a great option for the mother of the bride or groom because of its timeless and simple design. The combination of the sophisticated navy color and the eye-catching scalloped sequin detail makes this gown an excellent choice for winter or fall weddings. When it's time to hit the dance floor, just take off the jacket, but feel free to wear it throughout the formal reception.
Price at time of publish: $229
Size: 6-18Length: Floor lengthMaterial: Polyester, nylon, spandex
For a Spring Wedding: Mac Duggal Floral Ruffle-Sleeve Gown © Provided by BridesBuy at Click.Linksynergy.Com
Buy at Click.Linksynergy.Com
This floral print gown by Mac Duggal is the epitome of the light, airy, and couture style that we associate with mother-of-the-bride attire in the spring. The sweet, nurturing vibes of the V-neck bodice, pink zinnia flowers, and ruffle detail along the long sleeves will help your daughter feel confident and at ease on her wedding day. Plus, you'll look fabulous and feel like a goddess.
Price at time of publish: $229
Size: 6-18Length: Floor lengthMaterial: Polyester, nylon, spandex
Most Whimsical: Mac Duggal Embellished Tulle Gown © Provided by BridesBuy at Click.Linksynergy.Com
Buy at Click.Linksynergy.Com
This gown is the stuff of fairytales, and it will help you channel the magic you felt on the day your daughter was born and feel it again on her wedding day. The divine embellishment on the cinnamon hue and glamorous sequin details resemble the stars, making it an ideal choice for any mom who is ready to witness her daughter say, "I do."
Price at time of publish: $798
Size: 6-18Length: Floor lengthMaterial: Polyester, nylon, spandex
For a Cocktail Wedding: Oleg Cassini Allover Beaded Cap Sleeve Sheath Dress © Provided by BridesBuy at Davidsbridal.Com
Oleg Cassini nailed it with this self-tie cocktail length dress that is modern, modest, and sophisticated. A sheath dress is a versatile option for any wedding event, from the rehearsal dinner to the reception and beyond. The short sheath cut and illusion cap sleeves are exquisitely detailed with countless swirls, lines, and floral patterns.
Price at time of publish: $161 (Originally $230)
Size: 2-14Length: Above the knee-lengthMaterial: Polyester, nylon, spandex
Best Cape Design: Michael Costello Collection Delilah Pleated Cape-Sleeve Gown © Provided by BridesBuy at Click.Linksynergy.Com
The mother of the bride, who is known for being modest but who wants to try something new with her look, would look beautiful in this Delilah gown by Michael Costellon. Everyone at the wedding will recognize the bride's mother at first glance thanks to the stunning pleated A-line silhouette, strong shoulders, and flowing split cape sleeves.
Price at time of publish: $989
Size: 2-16Length: Floor lengthMaterial: Polyester
What to Look for in a Modest Mother-of-the-Bride Dress Consider the Type of WeddingAs with any special occasion outfit, there are a few considerations to keep in mind when selecting a modest mother-of-the-bride dress. First, make sure you have a clear understanding of the event's dress code. While the wedding website or invitation should state that, chatting with the to-be-weds is your best bet to ensure you're dressed appropriately. Generally, long gowns are seen at formal and black-tie events, while cocktail dresses work well for less formal celebrations.
Color PaletteAs far as colors go, this is another situation where it's important to get on the same page as the couple, as they may have a specific hue they'd like you to wear. If not, coordinating with the wedding party or leaning into the wedding color palette is a good idea, so you don't wear a shade that clashes in photos or feels too bright.
SeasonalityLastly, consider the season when looking for a mother-of-the-bride dress, especially if you want a modest look. Since these styles are generally more buttoned up, you want to ensure you avoid overheating at warmer celebrations. Cap sleeves are popular for all wedding seasons (you can easily add or remove a jacket depending on the temperature), but if the event is taking place in a cooler location, long sleeves might give you the style and coverage you crave.
Frequently Asked QuestionsAre modest mother-of-the-bride dresses expensive?
The cost of modest mother-of-the-bride dresses can vary depending on the designer, fabric, and retailer. That said, because these understated looks typically include fewer embellishments, there are plenty of budget-friendly options out there that won't break the bank.
Where can I find a modest mother-of-the-bride dress?
There are so many fantastic retailers that carry modest mother-of-the-bride dresses. Revelry, Azazie, and David's Bridal are smart options if you're looking for a budget-friendly style, while BHLDN, Amsale, and FarFetch can yield some stunning, splurge-worthy selections.
How should I accessorize a modest mother-of-the-bride dress?
Typically, you'll want to keep your accessories simple and classic to match the modest aesthetic of your dress. Think diamond studs, pearl necklaces, and dainty bracelets. Of course, there's no rule that says you can't rock a statement piece if that's what you're feeling. What's more, you should let the cut of the gown help guide your choices when creating a cohesive look.
Up Next: The 18 Best Mother-of-the-Bride Dresses of 2023 to Buy Online
Why Trust BridesContributing expert writer Rachel Varina is a full-time freelancer with over 10 years of editorial experience and seven years of experience in the wedding industry. Her work has been featured in Cosmopolitan, Women's Health, Elite Daily, Betches, Zola, and more.
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