In January 2021, after repeatedly being accused of ripping off independent designers, Shein launched Shein X, a program intended to "inspire and support young designers to chase their dreams," according to the company's website. Since then, the program has worked with around 1,500 designers and artists from all across the world, according to PR Newswire. Specifically, Shein helps its Shein X designers with manufacturing, marketing, and sales while allowing them ownership over their designs and a piece of their line's profit. 

"The fashion industry is competitive, and many talented designers struggle to be seen. Through SHEIN X, our goal is to help elevate and empower the next generation of designers and artists," President of Shein U.S. George Chiao said of the program, according to PR Newswire.

Shein X has partnered with people like artist Donna Adi, Nigerian fashion designer Ngozika Okeke, and SHEIN x 100K challenge winner Sashagai (Sasha) Ruddock. In July 2022, Okeke launched her second collection with Shein and told Black Enterprise, "I could have never imagined 14 years ago that a leading global brand like SHEIN would reach out to me to collaborate with them and help me grow my personal brand. I'm truly thankful for their support and collaboration." Additionally, Adi, who launched a collection with Shein in August 2022, told Cosmopolitan, "I know how difficult it is to start from zero, and it's incredible that they started a platform to help [artists] gain exposure. The incubator program helps with finances, marketing, community, supply chain, and career support to help them achieve their own art career."