Amazon Prime Day is officially here, and the retailer is offering discounts on products across categories during the 48-hour event. You can find deals on tech, home and kitchen, pets, beauty and more, all of which are exclusive to Prime members.

SKIP AHEAD Amazon Prime Day deals | Amazon Prime Day sales | Best sales at other retailers

To help you make the most of Prime Day 2023 and identify what’s actually worth buying, we compiled some of the best deals that we think you should know about. We’ll continue updating our list with new savings opportunities throughout the event.

Best Prime Day deals

Below, we’re sharing the best Prime Day deals. All of our recommendations are based on our previous coverage and reporting. To ensure the quality of each deal, we’re running deals through price trackers like CamelCamelCamel — each product is either at its lowest price ever or its lowest price in at least three months.

Amazon Smart Plug

4.7-star average rating from 542,956 reviews on Amazon

Smart plugs like this one from Amazon plug into any standard outlet and allow you to automate gadgets like lamps, air purifiers, fans and more. Once you pair the smart plug with the Alexa app and plug in any electronics of your choosing, you can control the devices remotely or using voice commands. The compact size of Amazon’s smart plug also keeps your second outlet free.

Amazon Echo Pop

4.5-star average rating from 620 reviews on Amazon

Lowest price ever

Amazon launched the Echo Pop, a compact smart speaker, in May, making Prime Day the first time it’s ever been on sale. You can stream your favorite music, podcasts or audiobooks via Bluetooth, as well as use Alexa voice commands to set timers, check the weather, listen to news updates and more. After you pair the Echo Pop with the Alexa app, you’re able to manage compatible smart home devices as well. The Echo Pop also has Eero built in, meaning it functions as a Wi-Fi extender with compatible networks.

Crest 3D Whitestrips

4.6-star average rating from 77,607 reviews on Amazon

This kit is one of our favorite options for at-home teeth whitening. It comes with 44 strips that are coated with a thin layer of hydrogen peroxide gel, an ingredient that can help remove stains, according to the brand. The kit will give you enough for 22 treatments — 20 of which you’ll leave on for 30 minutes at a time and two, one hour-long strips as well.

Blink Video Doorbell

4.3-star average rating from 106,033 reviews on Amazon

Lowest price ever

This smart home device is a doorbell and outdoor security camera in one. It pairs with a companion app, which allows you to see and hear visitors, as well as get motion detection alerts on your phone or tablet. You can connect the Alexa-enabled device to existing doorbell wiring or use it wire-free with batteries.

GE Cync Smart LED Light Bulbs

4.2-star average rating from 1,041 reviews on Amazon

GE Cync’s smart bulbs connect to Wi-Fi, allowing you to control them via a companion app or Alexa voice commands. You can set schedules and routines so the lights turn on and off whenever you need them to. The lights — which come in a pack of two — emit a soft, white light and are dimmable.

Apple AirPods Pro (2nd Generation)

4.7-star average rating from 32,445 reviews on Amazon

While wearing these earbuds, you can use active noise cancellation mode to drown out background sounds, or adaptive transparency mode to hear the world around you. The Bluetooth headphones, which are a Select Wellness Awards winner, come with silicone tips in four sizes, allowing you to choose the pair that best fits your ears. You can also swipe, hold or tap their stems to adjust volume, answer calls, switch between listening modes and more.

Kindle Paperwhite

4.7-star average rating from 33,373 reviews on Amazon

Lowest price ever

The Kindle Paperwhite, which can last up to 10 weeks on a single charge, has a 6.8-inch glare-free screen and an adjustable warm light, so you can change its brightness level depending on your reading environment, according to Amazon. The bestselling e-reader is also water-resistant, which makes it easy to read at the beach, pool or bath without worrying about splashes. You can also listen to audiobooks on it once you pair it with Bluetooth headphones.

Laneige Lip Sleeping Mask

4.6-star average rating from 27,964 reviews on Amazon

Lowest price ever

If you struggle with dry, chapped lips, this leave-on lip mask can help moisturize skin overnight, according to the brand. The mask comes with an applicator so your fingers won’t get sticky or messy. It’s available for purchase in flavors like berry, gummy bear, pink lemonade swirl and more.

Yeti Rambler 30 oz. Stainless Steel Tumbler

4.8-star average rating from 85,158 reviews on Amazon

Lowest price ever

Thanks to its double-wall vacuum insulation, Yeti’s 30-ounce, stainless steel travel mug keeps hot beverages hot and cold beverages cold for hours. The dishwasher-safe tumbler is designed to fit standard size cup holders and the lid keeps your drink sealed shut when not in use.

Fullstar Vegetable Chopper

4.6-star average rating from 62,939 ratings reviews on Amazon

This dishwasher-safe vegetable chopper, one of our favorite kitchen gadgets for meal prep, will help you save time while cooking. The press-down lid pushes food through the blades and into the built-in storage container, collecting your ingredients until you’re ready to use them. The chopper comes with a cleaning scraper and brush, plus a finger guard to keep your fingers away from the blade. You can swap out the four interchangeable blades to dice and spiralize ingredients too.

Apple Watch Series 8

4.7-star average rating from 6,549 reviews on Amazon

Lowest price ever

The Apple Watch Series 8 is a Select Wellness Awards winner, and one of our favorite fitness trackers for iPhone users. Its always-on display lets you quickly glance at stats like mileage, steps and burned calories while working out, and its battery lasts all day, according to the brand. Additionally, it collects data on your sleep (if you wear it to bed), as well as health metrics like heart rate and blood oxygen level. The water-resistant watch is also safe to swim or shower with.

Revlon One Step Volumizer Plus 2.0

4.5-star average rating from 17,044 reviews on Amazon

Blow dryer brushes like this one combine the heat of a classic blow dryer with the styling functionality of a round brush or curler. This hot tool’s 2.4-inch oval-shaped head can help you create flips, soft waves and bouncy curls, and it detaches for easy storage and portability. You can choose from low, medium, high and cool heat settings.

Waterpik ION Professional Cordless Water Flosser

4.4-star average rating from 3,535 reviews on Amazon

Instead of using traditional floss, using a water flosser can make it easier to clean teeth. This Waterpik model earned the American Dental Association’s Seal of Acceptance and is a Select Wellness Award winner. It is cordless and rechargeable and offers 10 pressure settings. The 20-ounce reservoir holds enough water for 90 seconds of use.

Levoit Smart Vital 100S Air Purifier

4.7-star average rating from 481 reviews on Amazon

Lowest price ever

This air purifier‘s HEPA filter helps remove dust, smoke, dander and other allergens from the air in your home. Its three-stage filtration system also includes an activated charcoal filter to neutralize odors and a washable pre-filter. The air purifier monitors air quality and adjusts its fan speed accordingly while in auto mode. You can also control the Wi-Fi enabled device — which has a coverage area of up to 1,110 square-feet — using its companion app and create schedules.

Blink Outdoor (3rd Gen)

4.4-star average rating from 174,625 reviews on

Lowest price ever

Blink’s wireless, battery-powered outdoor camera is built to withstand extreme temperatures, rain and wind, according to the brand. It has infrared night vision so you can monitor your home at all hours and pairs with a companion app, which you can use to livestream footage while speaking and listening to visitors.

Amazon Fire TV 55” 4-Series 4K UHD Smart TV

4.5-star average rating from 33,418 reviews on Amazon

Lowest price ever

Stream your favorite shows, movies and music on this TV, which comes with an Alexa Voice remote. The TV has a 55-inch screen with 4K UHD resolution, making for a clear, bright picture, according to the brand. It’s built with multiple ports to plug in video game consoles, sound bars and more, including HDMI and USB ports.

Kind Bar Minis Variety Pack

4.7-star average rating from 6,620 reviews on Amazon

Granola bars are a great snack option — especially to pack in a kid’s lunchbox. This pack of 30 comes with mini bars in three flavors: caramel almond and sea salt, dark chocolate nuts and sea salt, and peanut butter dark chocolate. You get 10 of each flavor, all of which are gluten-free.

Best Prime Day sales

Here are the best Amazon Prime Day sales that we think you should know about. Keep in mind, not every item from a brand is discounted as described below.

1. Up to 65% off Amazon Echo devices and smart home bundles
2. Up to 58% Amazon Fire TV streaming devices
3. Up to 36% off Dyson vacuums and air purifiers
4. Up to 50% off Breville kitchen appliances
5. Up to 35% off Nespresso coffee and espresso machines
6. Up to 46% off KitchenAid mixers, blenders, toasters and more
7. Up to 42% off Shark upright vacuums, air purifiers and more
8. Up to 25% off Fitbit fitness trackers
9. Up to 43% off Hisense 4K ULED Fire TVs
10. Up to 25% off Braun electric shavers, IPL devices and epilators
11. Up to 36% of Orgain protein powder, shakes and more

Prime Day: Best sales at other retailers

1. Target: Target Circle Week — which is exclusive to Target Circle members — runs through July 15.
2. Walmart: Walmart+ Week runs through July 13. Walmart+ members have exclusive access to the sale before it opens to all shoppers on July 11.
3. Macy’s: Macy’s is discounting products across men’s, women’s and children’s apparel, home decor and furniture, beauty and more during its Black Friday in July sale.
4. Nordstrom: The Nordstrom Anniversary Sale runs through August 6. Cardmembers get early access from July 11 to 16, and it is open to the public starting July 17.
5. Wayfair: Save up to 60% off home decor, furniture, patio furniture, appliances and more through July 12.
6. Lo & Sons: Up to 40% off select bags, wallets and more

Why trust Select?

Zoe Malin is a Select writer who has covered deals and sales for Select since 2020. To round up the best Amazon Prime Day sales, she found discounted products either at their lowest price ever or their lowest price in three months.

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