Football as a Focus of Hisense Sponsorship Strategy
Football and TV have always been inextricably linked with one another. The history of televised football dates back to 1937, and generations of broadcasting and display technologies play a vital role in boosting the popularity of the sport.
Hisense positions football as an indispensable part of its sports marketing strategy not only because consumers can experience the best of Hisense TV technology while watching captivating matches, but also because the cooperation with top events like FIFA World CupTM can bring considerable brand exposure and thus greatly exalt brand recognition. After sponsoring FIFA World Cup Russia 2018, Hisense overseas brand awareness increased by 6 pps.
After 15 years of dedication in sports marketing, Hisense also developed its own particular approach in terms of football sponsorship. Besides the international quadrennial football tournaments, Hisense also adopts a region-specific sponsorship scheme to generate feedback from respective markets. In
In
Sports marketing is and will continue to be an effective means to achieve Hisense’s long-term developmental goals. Empowered by premium products and continuous technological breakthroughs, Hisense looks to further extend its corporate culture and obtain brand growth utilizing the language of sports.
View original content to download multimedia:https://www.prnewswire.com/news-releases/why-hisense-chose-to-sponsor-fifa-world-cup–a-perfect-match-between-hisense-and-football-301703088.html
SOURCE Hisense
© Canada Newswire, source
Related Articles
The post Why Hisense Chose to Sponsor FIFA World Cup™: A Perfect Match Between Hisense and Football | MarketScreener appeared first on RT News Today.