Following the resounding success of last year's unforgettable journey into the world of delectable flavors, Carlsberg Smooth Draught's Real Spicy, Real Smooth campaign is making a triumphant return, promising an even more tantalizing and thrilling adventure for food and beer enthusiasts.
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Renowned for its commitment to delivering exceptional exBEERiences, Carlsberg Smooth Draught is set to take gastronomy to new heights by harmoniously blending fiery delicacies with the smoothness of their signature brew.
The Signature Brew: Where Smoothness Meets Innovation
At the heart of Carlsberg Smooth Draught is an innovative cold hopping technique that results in a refreshing finish and the smooth sensation akin to freshly tapped beer. This year, the brand is embracing the love affair between local spicy cuisine and their brew, with an expansive activation at JioSpace, Petaling Jaya, open to all beer enthusiasts. From August 18th to September 2nd, visitors will be treated to a chilled Carlsberg Smooth Draught as a special welcome drink before embarking on a culinary journey like no other.
A Culinary Maestro Joins the Spicy Delight
The culinary adventure is elevated by the presence of homegrown culinary maestro KC Choong, founder of Monster Chef. Choong's curated menu features an array of mouthwatering delights, including Devil’s Curry Pocket Buns, Nasi Lemak Bomb, Mala Sui Yoke, and “Stinky” Popiah, all designed to ignite the taste buds. Additionally, the experience is taken up a notch with Churn’s Beer-Gato, an artisanal affogato drowned in smooth beer, and Bean Jr’s three-level explosive Mala Tau Fu Fa – perfect complements to Carlsberg Smooth Draught.
An Immersive Experience with a Twist
Stefano Clini, Managing Director of Carlsberg Malaysia, expressed his excitement about the campaign, stating,
“The Real Spicy, Real Smooth campaign is all about making flavorful food and smooth beer accessible to all.”
The event offers an exclusive cocktail workshop by Jason Julian, the mastermind behind Soma's Bar’s exquisite concoctions, allowing participants to create their own signature blends. As the clock hits happy hour, a ‘Tap Your Own Beer’ bar and a sip-and-snap photo booth provide entertainment, alongside engaging AR games with exclusive prizes. The evening crescendos with electrifying DJ performances, including sets by Inquisitive, Ramsey Westwood, DJ Kenji, and more.
Unveiling Unique Collaborations
Carlsberg Smooth Draught has also teamed up with APOM, known for their quirky yet aesthetically pleasing t-shirts and trinkets, and Gumme, creators of customized phone charms. Exclusive merchandise and specialty workshops, conducted by Gumme, are on offer throughout the campaign.
And that's not all – beer aficionados, spice enthusiasts, and those seeking an unforgettable experience can rejoice, as Carlsberg Smooth Draught’s Real Spicy, Real Smooth event is open daily from 5:00pm to 11:00pm on weekdays, and 11:00am to 11:00pm on weekends and public holidays.
A Purring Good Time for Pet Lovers
Pet parents won't be left out either, as Carlsberg Smooth Draught hosts a pet-friendly pawty on weekends from 11:00am to 2:00pm. With engaging activities, animal lovers and their furry companions are in for a tail-wagging good time.
How to Join the Spicy Smoothness
For those eager to partake in the Real Spicy, Real Smooth event, registration is available at https://realspicyrealsmooth.com/. Stay updated with Carlsberg's latest activities and giveaways by following @CarlsbergMY on Facebook and Instagram. Moreover, Carlsberg Smooth Draught enthusiasts can obtain an exclusive Spicy Discovery kit with the purchase of two six-can packs from select retailers or a minimum spend on Carlsberg Smooth Draught at various establishments.
More information is accessible at https://carlsbergsmoothdraught.com/. Don't miss out on the fusion of flavors, fun, and an unforgettable experience that awaits at Carlsberg Smooth Draught's Real Spicy, Real Smooth campaign.
