Chai garam has notably been ahead of its time. Since its inception in 2008, when there were no organized tea café brands in India, the Brand has been a huge success as it presently has more than 250 outlets across 60+ cities in India and abroad.
Being the first and fore most ‘Chai’ brand in the market, it has contributed significantly in popularizing the tea cafe industry. Chai Garam as a budget café chain has been selling hot and cold beverages and snacks. The main USP of the brand is its ‘Teas’ which has more than 30 different varieties. These are prepared using fresh tea leaves and spices which are its unique in-house proprietary tea blends, specially blended and curated by expert tea tasters.
The brand as a utilitarian budget café is focused on providing value to a mass market. It has standard customization and operates as a self service take away concept. The business model even works with a smaller area with lower fixed costs, lower prices and a faster operating cycle. It is present with multiple formats including carts, kiosks, Retail Outlets, E rickshaws, Food trucks and with innovative modular formats. Chai Garam cafes can be customized to fit any location, from busy malls and high street markets to bustling food courts, airports, metro stations, hospitals, universi ties, offices, and even petrol pumps.
Chai Garam provides a complete handholding to its franchisees including assistance in real estate, set up, operations, HR, Training, Supply Chain, marketing, legal and sales support throughout their journey. Chai Garam is a fully integrated brand. At the backend the brand has its own fully compliant modular factory for fabrication that enables the company to have maximum quality control in outlet fittings and finishings. On the front end the brand has a team of chefs & experts from the hospitality sector who curate a menu from nearly 500 food and beverage options. The Brand additionally houses a complete team of social media marketing experts, IT & Tech support staff along with dedicated consultants to assist franchisees in day to-day Management & trainings.
On taking the franchise way forward, Bhrigu Dutt, CEO, Chai Garam says, “Chai Garam Cafe model is designed to be a platform for entrepreneurship. At Chai Garam, we seek to partner with motivated individuals and act as enablers for entrepreneurs to achieve financial independence. With 15 years’ experience we enable the franchisee to cut the learning curve and lever age our experience to get things right the first time. As a Franchisor, we provide an end-to-end handholding and support to our franchisees.”
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