Get Even More Visitors To Your Blog, Upgrade To A Business Listing >>

Developing a Compensation Structure for Purchase Agents

The vast majority of agents have never investigated the earnings potential of buyer’s agents. As a result, many people mistakenly believe that Buyer’s Agents are a lucrative source of income. However, the average profit per transaction is minimal. Check out the Best info about buyers Agent sydney.

Assume that your Buyer’s Agent commission check averages $6,000. Because you are such a great Agent, you run your business on an 80/20 basis. You and your Buyer’s Agent will share a gross fee of $4,800. You and your partner should divide that sum in half. You’ve both been awarded $2,400. Your $2,400 share pays for business essentials like advertising, marketing, overhead, and other assistance.

The average Agent has an initial transaction cost of between $1,500 and $3,000. In addition, marketing, advertising, personnel, fees, transportation, and communication methods play a role. Everything you spend as a business is divided by the total sales. As your production volume increases, your unit cost will naturally decrease. Your unit cost will be reduced with the assistance of the Buyer’s Agent. The net profit from this deal would be $900 if your transaction costs were on the low end of the range (say, $1,500). Before accounting for the time you spent on the deal, that is. Indeed not a large sum of money.

Assume you earn $200 per hour and spend two hours per transaction training, supervising, managing, assisting clients, and closing deals with a Buyer’s Agent. In reality, two hours is concise. After deducting time spent on a contract from $500, you’d be left with a net of $500.

There is little financial benefit to using a buyer’s Agent for a single purchase. Before considering time spent, I tell Agents they can expect to make between $500 and $1,500 per month. Unless, of course, your typical commission payment is well over $6,000. If the standard commission in your industry is $15,000, you will enjoy greater financial freedom. Most buyer’s agents will only be interested in helping you make a quick buck.

A better quality of life is another benefit of using a buyer’s Agent. The majority of your weekends will be free for your use. (or maybe even all of them). Your loved ones will appreciate this because they’ll spend more time with you on the weekends. Over the weekend, you won’t have to worry about answering any calls related to advertisements, signs, or open houses. Over the weekend, you can finally put the phone down and relax. Weekends were handled by my buyer’s agents.

They addressed inquiries from other brokers about my properties. They were responsible for fielding inquiries about advertisements, open houses, and for-sale signs. It was also their responsibility to communicate with Agents who had made written offers while I was away (every weekend) and to direct those Agents to fax those offers to my office so that I could review them on Monday. Sundays and Mondays were free for me.

Having a Buyer’s Agent on board frees you up to concentrate on finding clients. I was encouraged to pay more attention to listings by my buyer’s agents. They reasoned that they would get more inquiries if I brought in more listings. I’m curious as to the source of that rumor. What benefited them also benefited the group. Working a listing typically requires less time than working with a buyer, even when time spent prospecting is included.

Agents and Buyer’s Agents have asked me this question hundreds, if not thousands, of times. Compensation can be structured in as many ways as atoms in the universe. I’ll do my best to outline the criteria that, in my opinion, all Agents should use to create a just and equitable compensation structure. Of course, some Agents will likely disagree with my findings, ideas, and recommendations. ..Absolutely fine with me. I’m sure many buyer’s agents will have complaints as well.

Many years ago, I was giving a talk to a sizable gathering of Agents in Eugene, Oregon. A buyer’s Agent recently asked how commissions should be broken down. I tried to change the subject because I could tell from her tone that we had very different opinions. She said she got 70% of the money made, while her Agent got 30%, which was a great deal for both.

When I could take it no longer, I informed her and the other Agents that her Agent was the only one in the office who consistently lost money on transactions. She became irate and started yelling at me about how wrong I was. I can guarantee that a Buyer’s Agent will always argue that the extra 30% is “money she wouldn’t have had otherwise.” Get yourself prepared. I must be forthright about the salary offered.

The average cost per transaction is the best measure of how much you can afford to pay a Buyer’s Agent. Your side of the ledger should reflect the average price of conducting the relevant transactions. Every time you make a purchase or sell something, you incur costs. Many expenses are associated with being an agent that must be covered out of the commission you receive from each transaction. Since there aren’t many out-of-pocket costs, the Buyer’s Agent is getting paid in net dollars. Even though they don’t have to pay for the transaction’s processing through their system, you still have to.

Say you and a Buyer’s Agent in Eugene, Oregon, agree to a 70/30 commission split. Her recent gross commission was $6,000. Your current arrangement with the company is an 80/20 split. You can now afford to spend time together by sharing $4,800. You made $960 while she took home $3,360 in commission.

Your business costs an average of $1,500 per deal, and you foot the bill for everything. For the sheer fun of it, you just lost $540. Even if you don’t make any money from a transaction, in today’s litigious society, you still bear the legal responsibility associated with it. So ensure your transaction cost is in line with your total compensation. Consideration will also be given to the size of your regular commission check.

Your broker would receive $3,000 if your regular commission check were $15,000 instead. Your split with the Buyer’s Agent would be $9,600 and $2,400. A check for $15,000 would only leave you with $900 after transaction fees. In my opinion, that is not worth your time. A 50/50 split with Buyer’s Agents is a fair middle ground. Sometimes a 60/40 split in your favor is preferable. You need to do the math to see if it will be worthwhile.

One thing to keep in mind is that the worth of your time was never included in any of my calculations. Explain to the Buyer’s Agent how you arrived at the percentages you will split the commission. They will understand your need to disclose your transaction costs if you do. People will frequently say, “So-and-so will pay me more,” You should respond by saying it’s not your fault that So-and-so doesn’t get his business. Do they want to team up with a company that may not exist in the future if the market shifts?

Dirk Zeller is the head of Real Estate Champions and is in high demand as a speaker and author. Through seminars, webinars, online courses, and newsletters, his company educates over 350,000 Agents annually worldwide. In addition, his six best-selling books, including Your First Year in Real Estate, Success as a Real Estate Agent for Dummies®, The Champion Real Estate Agent, The Champion Real Estate Team, Telephone Sales for Dummies®, and Successful Time Management for Dummies®, and his over 300 articles have been widely embraced and praised by the Real Estate community.

Read Also: Several Things You Must Do To Succeed In Real Estate Investing



This post first appeared on CNNislands - Some New Ideas To Grow Your Business, please read the originial post: here

Share the post

Developing a Compensation Structure for Purchase Agents

×

Subscribe to Cnnislands - Some New Ideas To Grow Your Business

Get updates delivered right to your inbox!

Thank you for your subscription

×