Earlier than our Lunch has even begun, Toto Wolff has bent the FT’s guidelines. It’s exhausting sufficient to pin down the globetrotting chief of Mercedes’ Formulation 1 workforce to a selected continent, not to mention a metropolis, so when his handlers recommend a late dinner in Wolff’s native Vienna fairly than a rushed noon assembly, I relent.

Presumably, Wolff has not clinched 15 of the previous 16 F1 world championships (for drivers and constructors) by being overly accommodating. But courtesy of the hit Netflix documentary sequence Drive to Survive, the person who can credibly declare to be probably the most profitable sports activities supervisor of all time has achieved celeb standing much less for his govt nous than for his impish on-screen allure.

The sequence, which dramatises the travelling circus that’s F1 with a mix of Race footage and amped-up rivalries, has turned the 50-year-old Wolff and his fellow workforce principals into unlikely TV stars. Extra considerably, it has — alongside media-savvy reforms introduced in by F1 proprietor Liberty Media — introduced tens of thousands and thousands of recent supporters to the previously shrinking sport. The worth of Mercedes’ F1 workforce, of which Wolff, an unsuccessful racing driver turned canny investor, owns a 3rd, has greater than doubled since Liberty took over.

“It’s athletes in high-performance machines . . . it’s about life and demise, and on prime of that we added Holding Up with the Kardashians,” is Wolff’s abstract of how the product broadened the enchantment of a carbon-intensive sport past ageing male petrolheads. The vast majority of Drive to Survive viewers are aged between 16 and 34, and the present has helped entice document crowds to race weekends. Excessive-profile attendees at current grands prix have included Tom Cruise, Tom Brady and Michelle Obama — proof that F1 has lastly made inroads into the coveted US market after failing for many years to have interaction American audiences.

We begin with Wolff’s selection of venue. Do & Co, a rooftop restaurant teeming with members of the worldwide white trouser brigade, is “not fancy”, he protests. For him it’s an previous hang-out, owned by a buddy of Niki Lauda, the legendary racer who was Wolff’s longstanding enterprise companion and mentor. Lauda’s funeral in 2019 passed off a number of ft away in St Stephen’s Cathedral, whose Gothic gables bear down on us via panoramic home windows.

The duo, who have been introduced in by Mercedes in 2013, had the Midas contact, making a workforce that received the constructors’ championship for eight years in a row, and the drivers’ championship for seven. A controversial determination within the dying minutes of final yr’s Abu Dhabi finale ended this spectacular run by awarding Pink Bull’s Max Verstappen the drivers’ title. Wolff’s determined response (“No, no Michael [Masi], that was so not proper,” he hollered on the race director) rapidly grew to become a social media meme.

It’s athletes in high-performance machines . . . it’s about life and demise, and on prime of that we added ‘Holding Up with the Kardashians’

Mercedes’ alternative for revenge on this yr’s contest was over earlier than the season actually acquired going, as drivers Lewis Hamilton and George Russell struggled with a brand new automobile that — partly on account of rule modifications — supplied neither the tempo nor management to compete with leaders Ferrari and Pink Bull. “We acquired the physics mistaken. F1 is physics,” Wolff admits.

Mercedes’ outcomes have begun to enhance. However for the primary time in a decade, Wolff finds himself on the helm of a workforce that may not win a race all season, by no means thoughts any silverware.

“I usually get the query: ‘How exhausting is that?’” Wolff says. “I had so many durations, so many episodes in my life that I might choose as troublesome, that this isn’t on the identical scale.”

I believe he’s referring to his childhood, and the lack of his father to mind most cancers, however a waitress approaches to take our order earlier than I can dig deeper. I rapidly select from the marginally baffling Euro-Asian menu — a child spinach and aubergine salad adopted by a Wiener schnitzel. My companion, declaring he’s “going scorching”, opts for the tom yam gung fish soup and a pay ca paw beef curry. He places me in control of the wine order, and I decide a Pinot Noir from the Burgenland, close to the Hungarian border, out of curiosity.

Wolff defines his subsequent purpose as “sustainable success” and, maybe sensing my scepticism, pulls up a picture on his telephone exhibiting the groups which have received within the final 5 a long time of F1. The underside, most up-to-date row is filled with Mercedes silver arrows. However Wolff is concentrated on the primary few. “There’s a number of yellow,” he says, referring to Ferrari’s brand, “in nearly each decade.” 

Emulating this feat is the brand new goal, Wolff provides. “If you happen to cease dreaming, you’ll run out of goal, in my view. That’s not some form of Instagram bullshit,” he says. “That’s one thing that I learnt from Niki, that yesterday is irrelevant.”

After Wolff’s quick profession as a racing driver collapsed, he went into banking earlier than launching an funding firm in the course of the Nineteen Nineties tech increase. Years later, he returned to the game by mentoring a number of youthful drivers, then changing into an govt director at Williams, during which he had constructed a stake. The ailing workforce notched up its first race win in eight years throughout Wolff’s tenure, and Mercedes quickly got here knocking on the Austrian’s door.

Regardless of the successes which have adopted, nonetheless, Wolff concedes he has “a shelf life as a workforce principal”, and offers himself a “couple of years” to show issues spherical at Mercedes or recede into the background as chair.

Already, Wolff’s administration fashion, which has been studied at Harvard Enterprise Faculty, is extra hands-off than most. His activity, as he sees it, is to encourage greater than 2,000 Mercedes F1 employees and work out what makes them tick. “I can’t do aerodynamics,” he says, “however I do know the whole lot in regards to the man who can.”

This season’s shock has led some to query his strategy, and think about how a lot of Wolff’s success might have been all the way down to an enormous finances and proficient drivers. However Wolff thinks it’s only pure that a few of his staff have been unable to maintain working at peak efficiency.

“I studied why nice groups weren’t in a position to repeat nice title [runs],” he says, name-checking Alex Ferguson’s Manchester United. “No sports activities workforce in any sport has ever received eight consecutive world championship titles, and there are lots of causes for that, and what’s on the core is the human. The human will get complacent. You aren’t energised in the identical approach you have been earlier than. You might be perhaps not as formidable.”

Whereas shedding “may be very painful”, Wolff is philosophical about Mercedes’ humbling. Had the workforce’s dominance continued, “we might kill Formulation 1 as a result of no person would watch it any extra”.

Quickly after the wine arrives (“It’s a good one or can we combine it with cola?” Wolff enquires of the restaurateur) we head off in an surprising path. Listening to me communicate German, he asks the place I learnt the language, and after I begin to clarify that my Jewish grandfather fled Vienna within the late Nineteen Thirties, Wolff reveals that, whereas baptised, he’s of Jewish heritage too.

Born to a Romanian father and Polish mom who fled communism, Wolff grew up in a family that hardly acknowledged faith. However after his father’s tragic demise, the younger Toto was raised with the assistance of a neighborhood Jewish household, and frequented Jewish youth actions. “Anti-Semitism was fairly current after I grew up,” he says. “I noticed what my buddies have been being known as within the streets — I’ve seen how a bunch will be remoted.”

The subject is a well timed one. We’re eating days after Brazilian Nelson Piquet, a three-time F1 champion, used a racist slur whereas discussing Hamilton, the one black driver on the grid. Some F1 celebrities got here out in help of the British racer but it surely took the FIA, which governs the game, about 20 hours to concern an anodyne assertion during which it stated it backed Hamilton’s “dedication to equality”, and did not condemn Piquet by identify. Days later, Verstappen, who’s relationship Piquet’s daughter, insisted Piquet was not racist. Then former F1 boss Bernie Ecclestone took to the airwaves to defend Piquet, in addition to telling the world he would “take a bullet” for Vladimir Putin.

I don’t see any racism within the present state of Formulation 1. I may name a few of my colleagues [many] names, however not racist

Whereas cautious to not equate his expertise with Hamilton’s, Wolff says the anti-Semitism he noticed in his teenagers helped him empathise with the Mercedes driver, and led him to publicly urge the game to do extra than simply create a “few Instagram posts” in response.

However he dismisses the current outbursts as unrepresentative of the Drive to Survive technology. Of Piquet and Ecclestone, he says: “One is 80 or no matter it’s and the opposite one is 105” (Piquet is 69, Ecclestone 91). The backlash to their feedback implies that “persons are going to assume twice” earlier than utilizing such phrases. “I don’t see any racism within the present state of Formulation 1,” Wolff says. “I may name a few of my colleagues [many] names, however not racist.”

I wonder if Hamilton, who in 2020 appeared to accuse others in F1 of “staying silent . . . within the midst of injustice” following the murder of George Floyd, would agree. “He can put the finger the place it hurts,” Wolff says of his star driver, whereas Mercedes as a industrial entity should be extra conservative in its communications.

The pair, whom Hamilton admitted had their “rough times” in the beginning of their relationship, have since developed an understanding. The seven-time world champion’s off-track capers (corresponding to skydiving between races earlier this yr) and provocative social justice campaigns are endorsed by the workforce principal, who has come to consider that permitting Hamilton to be Hamilton even enhances the driving force’s race efficiency.

“Lewis has by no means induced any headache, neither for me or the workforce,” Wolff claims. “It’s essential push individuals out of their consolation zone, and that is what [Hamilton] is doing.”

The temper is lightened by the fast arrival of our starters, main Wolff to attempt one other one in every of his jokes on the employees: “Have you ever offered the desk twice?” The waitress laughs like she has heard that one earlier than.

We flip to F1’s broader environmental and social shortcomings, which I posit are at risk of spoiling the Netflix-induced occasion. Whereas scoring extremely on geographical range, F1 is sort of homogeneous in ethnicity and gender. Wolff cites a McLaren junior with Nigerian heritage and Luna Fluxa, a 12-year-old Spaniard in Mercedes’ junior programme. “Not that I’m saying ‘woo hoo we’ve a lady’, however she is succesful.”

However even when one or two girls make it via, Wolff believes it’s “not practical” to anticipate a mixed-gender grid within the subsequent decade. “I’m positive there are ladies on the market that may make it on benefit,” he says, however there’s nonetheless a stigma.

Wolff is aware of this higher than most, I say, given who he married. Susie Wolff made historical past in 2014 by changing into the primary feminine driver in a technology to take to an F1 monitor on a race weekend, when she drove a Williams in qualifying at Silverstone. Nonetheless, “the ultimate probability was denied”, Wolff laments. “She was inside a number of tenths of [fellow Williams driver] Felipe Massa,” he says, however the workforce “by no means dared to make that decision”.

As our mains arrive, I problem Wolff on why Formulation 1 received’t decide to going absolutely electrical. The present hybrid engines are “probably the most thermally environment friendly engines on this planet”, he says. From 2026, F1 vehicles will likely be powered by biofuels, which is able to improve funding within the expertise wanted to decarbonise autos within the growing world. That “is what Formulation 1 can credibly contribute to sustainability”, Wolff claims of a sport whose sponsors embrace Saudi Aramco.

I protest that these arguments are fairly feeble. Wolff says the game may go electrical by the top of the last decade “if we clear up the audiovisual expertise downside”. F1 followers love the noise of a combustion engine however “there’s a generational shift that could be serving to us”. 

Wealthy individuals have it straightforward in our sport, but it surely doesn’t make them champions

Will all this speak of range and sustainability burn the game’s bridges with legacy followers earlier than that shift happens? “I really like that they hate it,” Wolff says of the previous loyalists. “So long as we offer nice leisure, we aren’t going to lose them as a result of we’re working hybrid engines or much less noisy vehicles, or drivers are kneeling on the grid.”

Wolff is equally sanguine in regards to the race calendar, which is able to embrace a Las Vegas night time race from subsequent yr, a lot to the chagrin of traditionalists who worry the game is drifting from its European roots. “Nothing is sacred, the whole lot must evolve,” he says. Even the annual race in Wolff’s adopted residence of Monaco, liked by the super-rich however criticised for producing a boring race on slim roads? “The racing must be higher.”

Are the characters in Drive to Survive placing on an act for the cameras? Most of the individuals who made it to the highest in F1 are “edgy personalities”, Wolff says. “I’m not happy with smashing headphones,” he says, referring to his viral response to an incident in Saudi Arabia final season. “However that’s how I’m. That’s nonetheless the aggressive child who had a very powerful upbringing that comes out. I actually needed to struggle for feeling satisfactory.”

I ask about Wolff’s current revelation that he has been in remedy since he was 18. “You see my facade, you don’t see the darkish episodes,” he says. Watching his father — “my solely hero” — succumb to most cancers and “change personalities” has left its scars. “I fall in a darkish gap that I can’t get myself out [of] any extra with out skilled assist.” 

One incident stands out. Wolff’s mother and father scraped collectively simply sufficient cash to ship him and his sister to the distinguished Lycée Français de Vienne, however when his father’s artwork transport firm went bust, his mom’s anaesthesiologist wage was not sufficient to cowl the prices.

“I used to be taken out of faculty as a result of the schooling charges weren’t paid. I keep in mind sitting at school within the afternoon and [being called] to the headmaster’s workplace. I’m going down, Lili sits within the lobby, the headmaster stated, ‘I’m sorry, you must go away the college . . . Get your faculty baggage.’

“Everyone stares at me . . . after which I needed to stroll to the tram station and . . . clarify to my 10-year-old sister what simply occurred,” Wolff remembers.

I ask if he appears like an outsider among the many paddock’s pampered wealthy youngsters, notably as he was compelled to desert his personal racing profession as a consequence of an absence of funds. “Wealthy individuals have it straightforward in our sport, but it surely doesn’t make them champions,” he says. Everybody on the grid has “both a minority complicated, inferiority complicated or a robust want to win”.

Maybe a technology of younger progressives see in F1 what the tortured teenager who went on to grow to be its most dominant workforce principal noticed within the late Nineteen Nineties. When the lights exit in the beginning of the race, “no matter your background, no matter your upbringing, that’s irrelevant at that stage”.

Joe Miller is the FT’s Frankfurt correspondent

Information visualisation by Alan Smith

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