The Management of Dangote Cement Plc has denied reports in some online platforms that it has embarked on sales promotion and has further adjusted its prices of cement downward.

In response to the misleading report, the Chief Branding and Communications Officer of the Dangote Group, Anthony Chiejina, described the reports as mischievous, malicious, and false.

He added that the Dangote Cement has formally notified the law enforcement agents to track down, name, and shame the perpetrators of the devious and deceptive information.

He urged Dangote Cement customers and other stakeholders to continue to patronise the high-quality cement brand and be careful of scammers, who were bent on defrauding them of their hard-earned money.

The rumour is coming weeks after BUA Cement Plc reduced the price of its product.

The development took effect from Monday, 2 October 2023.

In the statement titled ‘REDUCTION IN PRICES OF BUA CEMENT”, the company said, “As per the commitment made to reduce prices and following a periodic review of our operations for efficiency, the management of BUA Cement Plc wishes to announce and inform our esteemed customers, stakeholders, and the public that effective October 2, 2023, we have decided to bring the price reduction forward. As a result, BUA Cement would now be sold at an ex-factory price of 3,500 Naira per bag so that Nigerians can begin to enjoy the benefits of the price reduction before the completion of our plants.

“Upon completion of the ongoing construction of our new plants, which would increase our production volumes to 17 million metric tonnes per annum, BUA Cement PLC intends to review these prices further in line with our earlier pronouncements by the first quarter of 2024.”

BUA Cement said all pending, undelivered orders which had been paid for at the old prices would be reviewed downwards to N3500/bag in line with the new pricing from October 2, 2023.

“Our licensed dealers are also enjoined to ensure that end-users benefit from this reduction in ex-factory prices as we will monitor field sales to ensure compliance,” it said.