A Quick Checklist to Make Sure Your Facebook Ad Campaigns Are Rock Solid
1 GOAL: Goal of your business/campaign à Target metrics According to your goal. Your campaign are selected on basis of your Goal.
2. Audience: Spend time in “Research about audience”. à Make sure you Have “Multiple Audience”.
(1) Try to structure your audience according to the “Adgroup” for A/B testing.
(2) Create “Landing Page” à Landing Page should be relevant to your marketing Goal.
(3) Think about the “Call to action” button on your landing page.
(4) Make Sure your “Creative” is relevant to your landing page and Target Audience.
3. Tracking: Make sure Tracking and Re marketing related “Ecosystem” is build.
(a) “Pixel” is installed on your website.
(b) Different & Correct “Events” are created.
