The multi-billion dollar worldwide Makeup industry includes a wide range of goods intended to enhance facial characteristics and convey creativity. Makeup satisfies a wide range of consumer needs, from lipsticks and skincare to foundations and eyeshadows. In response to the rising demand for sustainability, the business has witnessed notable advances throughout the years, including cruelty-free and environmentally friendly goods. The development of influencer-driven marketing is directly related to the substantial role that social media platforms have had in influencing trends and beauty standards. Additionally, the importance of inclusivity and diversity has grown, driving manufacturers to provide goods that are appropriate for different skin types and tones. Globally, fashion, society, and personal identity continue to be influenced by the industry's ongoing innovation and emphasis on self-expression. With loads of amazing makeup brands around the world, it has become quite an issue to choose the best makeup brands.
In this article, I will highlight top 10 and the best makeup brands that have left a significant impact on the global stage in recent years.
1. MAC
MAC Cosmetics, founded in Toronto, Canada, in 1984 by Frank Toskan and Frank Angelo, has become a powerhouse in the cosmetics industry. Notably, it is one of the best makeup brands in the world right now. The brand’s name, an acronym for Makeup Art Cosmetics, embodies its commitment to the artistry and creativity of makeup. With a diverse and extensive product range, MAC offers a wide variety of makeup items, including foundations, lipsticks, eyeshadows, blushes, mascaras, and more. What sets MAC apart is its unwavering dedication to inclusivity. Embracing people of all ethnicities and skin tones, MAC provides an extensive array of shades, ensuring that everyone can find products that cater to their specific needs and preferences. MAC’s popularity extends beyond its product quality. The brand has deep-rooted connections with the professional makeup artist community. MAC’s professional heritage is reflected in its products, which are designed to meet the demanding standards of makeup artists worldwide.
2. Maybelline
Maybelline is a well-known cosmetics brand that has been around for over a century. Founded in 1915, it has become one of the most popular, accessible and one of the best makeup brands globally. Maybelline offers a wide range of makeup products, including mascaras, foundations, lipsticks, eyeshadows, and more. This brand is undoubtedly one of the best makeup brands out there and is known for its affordable yet high-quality products, making it a favorite choice for many makeup enthusiasts and everyday consumers. Maybelline is also recognized for its innovative approach, often launching new and trendy products that cater to different makeup needs and preferences. With a focus on creating products for diverse skin tones and types, Maybelline has gained a loyal customer base and continues to be a leading name in the cosmetics industry.
3. Loreal Paris
L'Oréal Paris is a renowned global cosmetics and beauty company. Founded in 1909, it has grown into one of the world's largest and most recognized beauty brands. L'Oréal Paris offers a wide range of products, including makeup, skincare, haircare, and fragrance items. This brand is considered one of the best makeup brands out there known for its high-quality and innovative products, catering to diverse beauty needs and preferences. L'Oréal Paris has a strong focus on research and development, often introducing groundbreaking technologies in its products. It is also committed to inclusivity, creating makeup shades suitable for various skin tones and developing skincare products for different skin types. L'Oréal Paris is endorsed by numerous celebrities and beauty experts, contributing to its popularity and influence in the beauty industry.
4. NARS
NARS Cosmetics is a prestigious makeup brand and is one of the best makeup brands which was founded in 1994 by makeup artist and photographer François Nars. Known for its sleek and modern aesthetic, NARS offers a wide range of cosmetics, including vibrant eyeshadows, bold lipsticks, foundations, and various makeup tools. The brand is celebrated for its high-quality products, often featuring rich pigments and long-lasting formulas. NARS is particularly famous for its iconic blushes, such as the bestselling shade "Orgasm," which has achieved cult status in the beauty world. NARS is also recognized for its innovative approach to product names, often choosing provocative and unconventional titles. The brand embraces creativity and self-expression, encouraging makeup enthusiasts to explore their artistic sides. With a focus on inclusivity, NARS provides a diverse range of shades suitable for different skin tones.
5. NYX
NYX Professional Makeup is a popular cosmetics brand known for its wide range of high-quality and affordable makeup products. One of the best makeup brands in the world right now, it was founded in Los Angeles in 1999. NYX quickly gained popularity among makeup enthusiasts for its trendy and diverse product offerings. The brand's extensive collection includes a variety of colorful eyeshadows, lipsticks, foundations, and makeup tools, catering to different styles and preferences. One of NYX's standout features that makes it one of the best makeup brands is its commitment to inclusivity, offering an extensive selection of shades suitable for various skin tones. NYX products are often praised for their bold pigments, smooth textures, and long-lasting formulas. The brand's combination of quality, affordability, and trend-focused products has made it a favourite choice for both makeup artists and everyday consumers seeking budget-friendly yet fashionable makeup options.
6. Charlotte Tilbury
Charlotte Tilbury is a renowned British makeup artist and the founder of her eponymous beauty and skincare brand, Charlotte Tilbury Beauty Ltd. Established in 2013, it is known to be one of the best makeup brands, as it quickly gained international acclaim for its luxurious and high-quality products. Charlotte Tilbury Beauty offers a wide range of makeup and skincare items, including lipsticks, eyeshadows, foundations, and skincare sets. What sets Charlotte Tilbury products apart is the brand's emphasis on creating universally flattering shades and textures, enhancing natural beauty and radiance, making it one of the most significant and best beauty brands in the world right now. The brand is celebrated for its glamorous and sophisticated aesthetic, often inspired by iconic Hollywood looks. Charlotte Tilbury's products are known for their rich pigments, silky textures, and long-lasting formulas, catering to a diverse clientele, from makeup artists to celebrities and everyday makeup enthusiasts. In addition to its product excellence, the brand is also known for its elegant and visually appealing packaging.
7. Rare Beauty
Rare Beauty is one of the best makeup brands in the world right now. This cosmetics brand founded by American singer, actress, and producer Selena Gomez in 2020. The brand is celebrated for its commitment to promoting self-expression, individuality, and mental health awareness. Rare Beauty offers a range of makeup products, including foundations, lipsticks, eyeshadows, and blushes, designed to enhance natural beauty and embrace imperfections. One of Rare Beauty's key features is its focus on inclusivity, offering a wide variety of shades to cater to different skin tones and undertones, and this has paved its way to the list of best makeup brands globally. The brand emphasizes the importance of feeling comfortable in one's skin, encouraging users to embrace their uniqueness. Rare Beauty products are known for their lightweight and easy-to-use formulas, allowing users to create a wide range of looks, from natural to bold, with ease. Beyond its product offerings, Rare Beauty is dedicated to supporting mental health initiatives. The brand has launched the Rare Impact Fund, pledging to donate a percentage of its sales to organisations providing mental health services.
8. Huda Beauty
Huda Beauty, a brand known by almost everyone. This brand can undoubtedly be said as one of the best makeup brands. It is a cosmetics brand founded by makeup artist and beauty influencer Huda Kattan in 2013. Based in Dubai, the brand has gained international recognition for its innovative and high-quality makeup products. One of the brand's notable successes, which has also made it one of the best makeup brands in the world is its eyeshadow palettes, featuring rich pigments and a variety of textures, catering to different eye makeup looks from subtle to dramatic. Huda Beauty is also renowned for its liquid lipsticks, which are highly pigmented and long-lasting, appealing to makeup enthusiasts and professionals alike. Huda Kattan, the founder, is a social media influencer with a significant following, and her expertise in makeup artistry has contributed to the brand's popularity. Huda Beauty's products are often celebrated for their quality, and the brand has a strong presence on social media platforms, where it showcases creative makeup tutorials and trends. With a focus on both quality and trendsetting, Huda Beauty has become a go-to choice for makeup lovers seeking bold and glamorous makeup options.
9. Anastasia Beverly Hills
Anastasia Beverly Hills is again one of the best makeup brands in the world right now. It is a renowned cosmetics brand founded by Anastasia Soare in 1997. The brand is best known for its high-quality eyebrow products, including brow pencils, pomades, and powders. Anastasia Soare, often referred to as the "Eyebrow Queen," gained popularity for her unique and precise eyebrow shaping technique. Over the years, the brand has expanded its product range to include eyeshadows, lipsticks, highlighters, and other makeup essentials. Anastasia Beverly Hills is celebrated for its diverse range of shades, catering to various skin tones and undertones. The brand has a strong presence on social media platforms, where it showcases makeup tutorials, product launches, and customer transformations. Anastasia Beverly Hills products are widely used by makeup artists, beauty enthusiasts, and celebrities around the world, which has paved its way to the list of the best makeup brands globally.
10. Estee Lauder
Estée Lauder is a globally renowned American cosmetics and skincare company. Considered to one of the best makeup brands, it was founded in 1946 by Estée Lauder and her husband Joseph Lauder, the company started with a single skincare product and grew into one of the world's leading beauty brands. Estée Lauder is known for its high-quality skincare, makeup, fragrance, and hair care products. The company's product line includes a wide range of cosmetics such as foundations, lipsticks, eyeshadows, and mascaras. Estée Lauder is also famous for its skincare products, including cleansers, moisturizers, serums, and anti-aging treatments. Estée Lauder owns and operates several subsidiary brands, including Clinique, MAC Cosmetics, Bobbi Brown, La Mer, and Jo Malone London, among others. These brands cater to different market segments and offer diverse beauty products. The brand is highly regarded as one of the best beauty brands ever, and has a strong global presence and is well-regarded for its luxurious and effective beauty solutions.
