Shortfill E Liquid

In recent years, shortfill e liquid have gained significant popularity among vapers in the UK. These larger e-liquid bottles, typically 100ml or more, offer several benefits for both vapers and retailers. If you're considering entering the e-liquid market or expanding your product range, selling shortfills can be profitable. 

In this article, we will explore the benefits of selling shortfill vape liquids in the UK and how to hunt for the best shortfill e-liquid products in the market. 

Shortfill E-liquids: An Overview

The vaping industry constantly evolves, and new products and trends continue to emerge. Shortfill e-liquids have become popular for vapers, offering unique advantages over traditional pre-mixed e-liquids. As a wholesaler, incorporating shortfill vape juices into your product offerings can help you tap into this growing market and cater to your customer's preferences.

What Are Shortfill E-juices?

Shortfills are larger bottles of e-liquid that come partially filled with nicotine-free liquid. The remaining space in the bottle is intentionally left empty to allow vapers to add nicotine shots or "nic shots." This customization option enables vapers to achieve their desired nicotine strength while enjoying a larger bottle of e-liquid.

The Appeal Of Shortfills

One of the key appeals of shortfill e-liquids is their compliance with the UK's Tobacco Products Directive (TPD) regulations. The TPD restricts the sale of nicotine-containing e-liquids in bottles larger than 10ml. Shortfills, being nicotine-free when sold, do not fall under this restriction, providing vapers with an alternative choice for larger bottles of e-liquid. In general, different brands offer different e-liquid capacities; some of them may extend to 100ml shortfill e-liquid capacity and even 500ml. 

The TPD Regulations About E-Liquids

The TPD regulations require e-liquids containing nicotine to be sold in bottles with 10ml e-liquid capacity and with a maximum nicotine strength of 20mg/ml. By selling shortfill vape juices, retailers can comply with these regulations while still offering vapers the option to add nicotine shots to achieve their desired nicotine strength.

• Customization And Personalization

Shortfill vape juices allow vapers to customize and personalize their vaping experience. By adding nicotine shots, vapers have the flexibility to adjust the nicotine strength according to their preferences. This level of customization is highly valued among vapers, as it allows them to fine-tune their vaping experience to suit their needs.

• Cost-Effectiveness And Value For Money

Another significant advantage of shortfills is their cost-effectiveness and value for money. Since shortfills are sold without nicotine, they are not subject to the same taxes as pre-mixed nicotine-containing e-liquids. This cost-saving is passed on to the vapers, making shortfill vape liquids a more economical option in terms of price per millilitre.

• Expanding Flavour Options

Shortfill e-liquids provide an opportunity to offer your customers an extensive range of flavours. With larger bottles, you can accommodate a more diverse selection of e-liquid flavours, including traditional tobacco, fruity, menthol, dessert, and more. This variety of flavours appeals to a broader customer base, allowing you to cater to different taste preferences.

• Increased Profit Margins

Selling shortfills can lead to increased profit margins for wholesalers. As mentioned earlier, shortfills are not subject to the same taxes as pre-mixed nicotine-containing e-liquids. This, coupled with the ability to sell larger quantities of e-liquid, increases profit margins per bottle sold. 

The potential for increased profits makes shortfill e-liquids an attractive option for retailers and even more lucrative for wholesalers. Wholesalers can benefit more from them since buying products in large quantities automatically reduces the cost. 

• Building Customer Loyalty

By offering shortfill e-juices, you can build customer loyalty and satisfaction. Vapers who prefer larger bottles and customization options will be drawn to your store, knowing they can find the products that meet their preferences. By providing a diverse range of flavours and the flexibility to adjust nicotine strength, you can create a loyal customer base that returns for their vaping needs. Vapour Mate provides the different types of vapes and flavours like shortfill e liquid, lost mary vapes, vape kits, etc

How to Market And Promote Shortfill Vape Liquids?

To effectively market and promote shortfill e-liquids, consider the following strategies:

• Highlight the cost-saving aspect and value for money compared to pre-mixed e-liquids.

• Emphasise the customisation options and the ability to tailor the vaping experience.

• Showcase the extensive flavour options and the opportunity to try new and exciting e-liquids.

• Utilise social media platforms, vaping communities, and online forums to create awareness and engage with your target audience.

• Offer bundle deals or discounts to encourage customers to try different flavours and nicotine shots.

Conclusion

Selling shortfill e-liquids in the UK provides numerous benefits for vapers, retailers, and wholesalers on top of all. The appeal of customization, cost-effectiveness, and an expanded range of flavours make shortfills a desirable choice among vapers. For retailers, selling shortfill vape juices opens up new opportunities for profit and customer loyalty. 

By understanding the advantages and implementing effective marketing strategies, you can successfully incorporate shortfill vape liquids into your product offerings and cater to the evolving needs of the vaping market.