Ecommerce Marketing is a process of attracting potential customers to your eCommerce store. E-commerce Marketing supports sales by increasing awareness about an online store’s brand or product and today we are here with the best Ecommerce marketing tips to grow your sales.
E-commerce marketing drives sales by raising awareness about an online store’s brand, products, or services. ECommerce companies always keep up with the marketing trends to increase the sales of their products or brands they offer.
The E-commerce marketing strategy is to attract, convert, and delight your customers. It involves the entire buyer’s cycle.
The Ecommerce Marketing Channels
Pay-per-click Marketing (PPC)
PPC is an advertising set-up where you only pay when someone clicks your ad. PPC ads tend to bring in traffic faster than SEO.
You will place bids on keywords related to your products or pages. PPC campaigns hold back users with the purpose of buying, which makes them more successful advertising platforms.
Search Engine Marketing (SEM)
SEM frequently identifies efforts on Google’s PPC platform and paid systems on other search engines.
This term is also utilized to spell out paid and organic efforts. You should monitor the SEO trends and invest in SEM and paid search ads to boost your lead generation efforts.
Search Engine Optimization (SEO)
SEO measures your website with Google algorithms. It helps to appear higher in Google searches. SEO is necessary to help customers find your store.
A vital search engine placement for a volume, relevant keyword phrase can bring significant traffic to your website. SEO traffic comes from organic results on search engines.
Search Engine Results Page (SERP)
The user's search engine query results comprise organic, natural, and paid listings. SERPs result is critical to acquire new customers.
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Conversion Rate Optimization (CRO)
Quicker load times, fewer clicks to acquire, and more exciting descriptions or images make it easier for users to evaluate your products or services.
Content Marketing
Content marketing promotes a brand by producing and distributing quality content such as blogs, images, infographics, videos, etc.
Good content educates customers on your product and builds your brand. It attracts inbound and interested traffic for free. Good content helps users find your store and also users make the decision to buy from your store.
Better Delivery
The biggest hassle of an online order is to wait for two days to 2 weeks for a product to receive. The larger online stores do more to reduce delivery times and offer more shipping options.
Now we can see next-day delivery options in shipping options for local stores and big e-commerce stores.
Now reducing delivery times is a priority for all e-commerce websites. Amazon Prime Now is the latest effort to make online shopping easier.
Reviews
Reviews are keys to online selling. You should invest in high-quality product photography, well-written, informative and product videos.
User-generated content like reviews and product photos are trustworthy sources of unbiased product information for users.
Local Branding and Marketing
Big e-commerce online stores offer newer facilities and features to attract customers.
Now small stores will move to traditional SEO to target customers in a limited geographic area and social media engagement to personalize relations with local customers.
Display Marketing
Display ads are banner ads on the display network of the advertising platform and banners, sidebars, and other predominantly visual advertisements that look on other websites.
Screen advertising is made possible by networks like Yahoo Display Network.
Mobile Advertising
Mobile marketing is getting more popular day by day. A branded eCommerce store will be among the first big spenders on mobile ads.
We can see a rise in mobile video ads that have the potential to go viral on social networks.
Create Promotional Video Series
More and more eCommerce brands are starting to see the value of video. Punchy and short or informative content-driven videos can provide an excellent way to increase engagement with your customers and potential buyers.
Moreover, they can act as social proof when you showcase your products. They are genuine products used or worn by real people, increasing trust and the likelihood of more conversions on your website.
You could create product showcase videos, how-to videos, or any subject matter that ties into your brand values and allows you to show your brand in an authentic light.
Email Marketing
Everyone goes through the email box daily. Every eCommerce company always sends emails for deals and other special sales.
You can quickly carry all the emails to every customer and share the products. Set your goals and work to achieve them with the content inside the email.
Accept Digital Currency
The interest in the metaverse in recent years has drawn enthusiasm around cryptocurrencies and blockchains. For one, PayPal and Visa allow customers to buy, sell, and hold digital currency in their accounts. Meanwhile, Meta has launched its cryptocurrency.
Accepting digital currency on your website can quicken transactions and provide cleaner consumer data. You can accept payments through a personal wallet or a third-party service.
Remarketing
Remarketing has tremendous power to convert users relatively at a low cost. It is a goldmine for eCommerce brands. Remarketing aims to re-engage that diverted user and encourage them to return to your website to complete the sale. You can achieve it through triggered emails or display advertising.
Use Discount Sales
There are several ways to discount pricing in your eCommerce store. Many brands go with seasonal sales, but there are also plenty of scopes to discount by volume, buy one get one free, or just simple promotional discounts like 50% off everything.
Whichever methods you employ, it helps to try and create a sense of urgency. It’s all about using the psychology of scarcity. Countdown clocks showing a limited time left in a sale are a good way of doing this. And make sure to prominently display the discounts you are offering so customers are left with no doubt of the deals they are getting.
Discount sales are a good way of driving up the volume, but on the flip side, it will impact the average order value, so it’s always a case of weighing up what’s best for your business.
Google AdWords
It is the perfect PPC platform all eCommerce websites use as a guaranteed source of targeted buying traffic.
You can create an ad on Google search result pages (SERPs) and Google’s other ads network. If you can build successful Google AdWords work, you can set up a money-making traffic source.
Social Media Marketing (SMM)
Social media is one of the best tools for an e-commerce company. People are using social media websites not just for entertainment and connection but also as a source of news and information.
Social Media has become the largest pool of information since the development of the search engine.
It would be best if you took advantage of social media by investing in Facebook, Twitter, LinkedIn, and Instagram Ads. Facebook is the most used throughout all age groups, but it is a highly competitive landscape for brands.
Facebook Marketing
Facebook is a good advertising platform with a low-cost way of reaching broad audiences.
It is a powerful advertising platform to increase sales as people actively use it daily. You can select targets and ads based on location, language, education, age, life events, behaviour, and interests.
You can add Facebook pixel on your website and retarget the viewers who have seen your website but didn’t make any purchases.
TikTok Marketing Strategy
Using TikTok for business should be part of every eCommerce entrepreneur's marketing plan. With over one billion monthly active users, TikTok is just as powerful as other social media marketing platforms.
Businesses thrive on TikTok by publishing genuine content. Raw and authentic videos get more exposure and engagement than highly edited content, like what you see on Instagram. That’s what makes TikTok unique in strengthening relationships with an audience. TikTok also has a few benefits that make it different:
- TikTok’s algorithm prioritizes content from creators you’ve never seen before.
- TikTok’s UI is designed to keep people in the app longer than Instagram or Facebook.
- TikTok’s discovery engine helps videos go viral, no matter your follower count.
People are buying what they see from TikTok creators. There is also a place for every niche in the TikTok space. The platform also offers Livestream shopping and advertising to help promote your products.
Instagram Marketing
It is one of the best e-commerce marketing strategies to explore your sales. People on Instagram use their feeds to look for online shopping inspiration.
Host a Contest
Contests are a great way to build engagement and drive traffic to your eCommerce site. You may have to wait a while to see the engagement turn into sales, but growing your audience is never a bad idea.
RafflePress is the best WordPress giveaway builder, allowing you to run any giveaway or contest easily on your website while still being extremely shareable on social media.
Participants can earn entries by visiting a sales or product page, sharing the giveaway on social media, referring friends, and more.
These actions can drive plenty of new traffic to your online store. If you have some conversion strategies from this list, you’ll be ready to turn those visitors into customers.
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Affiliate Marketing
Affiliate marketing is the referral of traffic to your website from other websites or platforms. It is a partnership scheme often based on commission.
You can partner with social media influencers on every platform, and they will promote your products for you. Successful internet marketers have a loyal following or receive traffic from other channels.
Public Relations and Publicity
You'll see a spike in traffic if you get people talking about your shop. Public relations like news outlets, blogs, and other news outlets can significantly help marketing strategy.
It helps to get more search juice for Google and SEO. It helps to establish credibility for your brand in the eyes of consumers. Press releases are a genuine chance to elevate your profile, online and offline.
Best Ecommerce Marketing Platforms:
- Shopify
- BigCommerce
- WooCommerce
- 3dcart
- Volusion
An eCommerce platform's three most important goals are discovery, engagement, and retention. These eCommerce marketing platforms offer multiple competitive options for businesses of all sizes and scopes, offering many features that help simplify the seller experience. The vast number of options can be overwhelming for a new web store owner, and a quick understanding of e-commerce marketing methods can help you make an informed choice.
Conclusion on Best Ecommerce Marketing Tips to Grow Your Sales
Before moving forward, it is vital to have an eCommerce business plan in place. Tech-savvy customers are the most likely to be affected by an e-commerce marketing campaign backed by a rigorous eCommerce business plan. Older customers who are not as familiar with the Internet are less potential to make purchases online. But when they make a purchase, they are also less particular about the quality of an eCommerce website.
The critical feature universally important to eCommerce consumers is ‘security.’ Buying online requires transferring personal information like a credit card number and an individual shipping address; it is crucial to ensure that your eCommerce website takes great care with customer information.
The most dangerous thing for an eCommerce business and its reputation is a slew of stolen identities or other financial security breaches. So along with a great-looking eCommerce store, it is vital to have the required security features. With all of this information, there is no doubt you know to start your eCommerce store or market your current eCommerce business.
E-commerce marketing is not complicated; it’s just a lot of effort and good work that will pay you big time. The more you know about your target audience, the better you can customize your processes. Always build trust with new and returning customers by personalizing their experience.
