From the second the Aston Martin DB5 first appeared in Goldfinger in 1964, the automobile producer has been indissociable from James Bond, the fictional British spy. By no means thoughts that Bond drove a Bentley within the books. For practically 60 years, the Aston Martin model has been synonymous with journey, velocity and a sure sort of Britishness. One that mixes daring-do with calm sophistication.

A Nod to Heritage

The Aston Martin DBX, the corporate’s first 4×4 launched final 12 months, matches completely into that mould.  Its chunky wheels counsel it could actually take you off-road if you should and its tapered roofline implies it could achieve this at velocity. Acres of leather-based and positive stitching inside present a timeless, refined class that Bond would absolutely respect.

Will it Promote Sufficient?

However with Aston Martin’s shares value a fraction of what they had been when the corporate floated in 2018, the DBX must do extra than simply invoke the spirit of Bond. It must promote. In a luxurious SUV class dominated by the likes of Porsche, Bentley and Lamborghini, how does Aston Martin draw consideration to its most up-to-date providing?

Customise, Customise, Customise

The reply could lie within the newly introduced Aston Martin DBX Bowmore Edition. This unique DBX will see simply 18 extremely customised autos produced for purchasers worldwide. The DBX Bowmore can be a partnership between the Bowmore Distillery in Scotland and Q by Aston Martin, the agency’s in-house personalisation division. (Sure, Aston Martin actually did identify its personalisation division after the character within the James Bond movies).

Aston Martin’s Chief Artistic Officer, Marek Reichman, stated “Aston Martin DBX has offered the right canvas for the very best stage of Q by Aston Martin customisation. The Aston Martin and Bowmore manufacturers share the identical imaginative and prescient of making timeless magnificence and an enduring legacy, loyal to their heritage but additionally embracing new strategies.”

Bowmore Inside and Out

To show its dedication to customisation, Aston Martin will paint the Bowmore DBX in Bowmore Blue (though different colors can be found) and Bowmore-branded copper from the Bowmore Distillery’s authentic whiskey nonetheless will end the strakes by the wheel arches, the sill plaques, the centre console and the cupholders.

Flashes of Bowmore Tweed, created by the Islay Woollen Mill close to the Distillery, will present additional customisation in a Scottish vein for the automobile’s the inside. Every proprietor will even be provided Q by Aston Martin equipment together with a Bowmore tweed picnic blanket and leather-based holdall. Engine energy comes within the type of a 4-litre twin-turbo V8 with 550 BHP and 700Nm of torque.

A Distinctive Supply

However essentially the most distinctive ingredient can be when the proprietor takes supply of the automobile. Clients can be offered with their Bowmore DBX at Edinburgh earlier than embarking on a 170-mile journey via the Scottish countryside. They are going to be taken on a ferry to the island of Islay for a personal tour of the Bowmore Distillery and a visit to the Islay Woollen Mill. On the Distillery, clients can be given the chance to fill their very own bottle of a 39 year-old Bowmore whiskey from the cask.

The End result?

A cynic would possibly say that is simply advertising and marketing. They might be proper. However it’s simple that future house owners of the Bowmore DBX can be provided a uniquely customised expertise. As a result of in a market the place luxurious SUVs are kind of than identical, experiences and customised choices like this might make a model stand out from the remainder. And promote automobiles.