The famous director SS Rajamouli is now coming up with an animated series, Baahubali: Crown of Blood and as the name suggests, it is inspired by his Baahubali franchise which had two movies and each of them were superhits at the box-office.

During an event which was held for the Promotion of the animation series, SS Rajamouli revealed that he had zero budget for the promotion of his movie Baahubali but he and his team did a lot of homework in order to ensure that the money is spent on making the movie rather than on its promotions.

SS Rajamouli stated, “The first thing is that I don’t think high of myself. I don’t think low of myself. If my next project is coming out, I don’t assume everyone will be waiting for it. At the same time, I don’t think I am a nobody. I try to be in the right frame of mind and always eager to look for newer audiences. So how can I reach to the newer audiences and how can I make them come and watch my movie? How can I invest in them? That is the only thought that drives the entire publicity campaign.”

He further said, “When we said that we spent zero budget on Baahubali, that means yes, we didn’t buy any spots, we didn’t pay any papers and websites to put up the posters or anything like that. But we did a lot of homework for that. We created so many videos. We created digital posters internally. We released the characters. We released the making videos, so we did a lot of things. So a lot of publicity happened but the thing is that we didn’t spend money to do it. We just used our brains and time to do it.”

That is certainly a great use of brains. Agree?

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