YouTube has introduced a news watch page and the Shorts Innovation Programme for News to improve news watching experience of viewers. The program supports over 20 organizations in 10 countries with financial awards to increase short-form video production. YouTube also updated its ad-blocking policy…
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Google-owned YouTube has added capabilities to make news videos more immersive and help journalists convey their stories. A news watch website will gather reliable video on demand, live streaming, podcasts, and Shorts. This comprehensive method lets users study multiple sources and opinions on one page.
YouTube is also introducing the Shorts Innovation Programme for News to help news organizations make short-form videos. Over 20 organizations in 10 countries get $1.6 million in grants and specialized support from this program.
The participants are picked for their significant YouTube presence in long-form video content and desire to create news Shorts. US Univision, French AFP, and Singaporean Mediacorp collaborate. YouTube experts will work with these organisations for a year to build Shorts content strategies and video production best practises.
The Shorts Innovation Programme equips forward-thinking news publishers with short-form journalism capabilities and knowledge.
Additionally, the platform has changed its ad-blocker policy. In a major change, YouTube now informs users using ad-blockers that such addons are not allowed.
The platform displays a pop-up notice explaining why ad-blockers are discouraged when detected.
Users have traditionally used ad-blockers to avoid website ads for a smoother browsing experience. These Chrome and Edge extensions are generally free.
Conclusion
YouTube has added features to improve viewers’ news experience and help journalists communicate their stories. The platform’s news watch tab collects video on demand, live streaming, podcasts, and Shorts. The Shorts Innovation Programme for News provides $1.6 million in grants and specialised support to over 20 organisations in 10 countries. US Univision, French AFP, and Singaporean Mediacorp participate. Over the next year, YouTube experts will work with these organizations to build Shorts content plans and video production best practices. News publishers receive resources and training from the Shorts Innovation Programme to adopt short-form news. YouTube now displays a pop-up notification when an ad-blocker is detected. Users have traditionally used ad-blockers to avoid website ads and browse undisturbed.
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