An ambitious 23-year-old named Anant Tanted started his garment firm twelve years ago.

In a modest office in Koramangala, Bangalore, he founded The Indian Garage Co. (TIGC) with four employees and a Rs 10 lakh government loan.

TIGC is now a powerful brand with a Rs 220 crore sales, a 20,000 sq ft Bangalore office, and 400 staff.

Since its founding, TIGC has outsourced manufacturing. We started with men’s jeans then added other menswear. Our items are sold through stores, says Anant.

Designer-quality apparel at accessible rates is the brand’s USP. They sell denim jackets, shirts, t-shirts, pants, shorts, and pajamas for guys.

“We offer end-to-end fast fashion. Anant describes their procurement process: “We source fabrics and other raw materials from Mumbai, Ludhiana, Tiruppur, Ahmedabad, and Bangalore.”

After our in-house design team draws goods, we outsource manufacturing. The finished products are consolidated at our Gurgaon unit for quality testing before being sold to retailers and online platforms.

Indore-born Anant was born to an apparel distributor father. His family lived simply, earning enough to meet their requirements.

“My father worked hard to grow his distribution Business. But it took time. Anant recalls his mother selling sarees for Rs. 100 to cover household costs.

Anant discusses his family: “My grandpa moved to Indore from Jawad, a tiny town 275 kilometers from Indore. Initially, he sold sarees by bike.

After seeing it wasn’t working, he started fabric trading. He bought fabrics from around India and sold them in Indore.” His father joined the family business and ultimately founded an apparel distributorship.

Anant completed Class 10 at Daly College, Indore, in 2004 and Class 12 at Sri Sathya Sai Vidya Vihar in 2006. To study, he moved to Bangalore.

He graduated from Sri Bhagawan Mahaveer Jain College, Bangalore, with a BBM in 2009. His next step was a postgraduate diploma in management from Alliance University, Bangalore.

A small business selling leftover shirts was founded with buddies in his final year of BBM. He made money and learned business.

“Aware of my father’s financial situation, I rented a small hall in Bangalore and sold surplus shirts with friends,” Anant says. In the apparel sector, producers offer surplus and rejected merchandise to vendors at lower pricing for sales.

He ran this business for six months in 2009, his final year of BBM, earning Rs. 30,000.

“My uncle made shirts for a brand. We bought his’surplus’ shirts and pants for Rs. 150 apiece and sold them for Rs. 200 each, says Anant, who ran this business for six months.

I helped my father financially and learned a lot about business.

“While selling leftover shirts for pocket money, I noticed that individuals buy products they think are worth their money. This led to the notion of a value-driven denim brand.”

Anant used the Credit Guarantee Fund Trust for Micro and Small Enterprises to launch his business without financing.

This Ministry of MSME, Government of India initiative gave him a much-needed Rs. 10 lakh loan. In 2011, 23-year-old Anant founded ‘The Indian Garage Co.’ (TIGC) in Bangalore with these money.

TIGC started selling garments through shops and wholesalers. After seeing the boom of e-commerce in India, Anant realized his business shouldn’t be limited to offline sales.

“We listed our brand on all clothing e-commerce platforms, like 99labels, Naaptol, and more,” he says.

Anant discusses TIGC’s financial milestones: “We crossed Rs. 1 crore in 2012. TIGC earned Rs. 12 crore before COVID-19. The pandemic increased this to Rs. 30 crore, and by the end of the last financial year, our turnover reached Rs. 220 crore.”

Online purchases boosted their pandemic revenue. Online outlets like Flipkart, Amazon, Myntra, and our website accounted for 95% of sales, adds Anant.

TIGC follows fashion trends and creates appealing outfits. “We have also increased our SKUs over the years,” he says. Anant added women’s apparel six months ago, and there are 3000 men’s and 500 women’s SKUs.

Half of sales originate from big cities and half from rural towns. They’re on all major e-commerce platforms, including Myntra’s top 10 fashion companies and Ajio’s number one in 2022.

Anant has grown from selling leftover clothes for Rs. 200 to a Rs. 220 crore firm.

“I work every day to make the brand successful; I don’t even take Sundays off,” he says of TIGC is journey. The company just signed cricketer Suryakumar Yadav as brand ambassador.

Anant and Ishita live in a 1300 sq ft Koramangala, Bangalore, property with their two children, Dhruv Pratap Tanted and Miesha Tanted.

Yoga, music, and fashion trends are his passions, which he believes help his business develop.

Conclusion:-

Anant Tanted, 23, from Indore founded The Indian Garage Co. (TIGC) in Bangalore with a Rs 10 lakh government loan. The brand, which sells designer clothes at low prices, has expanded from a modest office to a Rs 220 crore business. TIGC now sells different men’s apparel and employs 400 employees. Designer-quality apparel at low prices is the brand’s USP. After acquiring fabrics and raw materials from several Indian locations, TIGC consolidates the finished items in Gurgaon for quality control before distributing them to merchants and online platforms. The company now offers 3000 men’s and 500 women’s SKUs. Internet sales have boosted TIGC’s revenue during the pandemic.

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