Marketing is an ever changing industry and with the full scale introduction of AI in recent years, there’s a few trends to expect in 2024. Looking at the success stories such as TikTok, the latest Google algorithm updates and more, here’s what you can expect in 2024.
Search Engines
The latest algorithm updates have a core focus on content, and rather than having vast amounts of content with dozens of keywords, Google is looking for ‘Helpful Content’. Google’s bots are smarter than ever and their core focus is to make sure the users receive good content rather than plentiful. A Manchester SEO agency has told us that the days of SEO agencies writing thousands of words to answer simple questions is over and to make sure content focuses more on the EEAT update.
Social Media
TikTok still continues to be the most talked about Social Media platform and user generated ads are working well to entice users to shop more. UGC is great as it adds an authentic trust to lesser known brands and it’s also much more affordable. With more lower cost products flooding TikTok, it makes sense for this to be the hub for keeping costs down. The audience is younger, with a lower income and won’t have the same brand loyalty that older users will have.
While ‘going viral’ seems to be thrown around a lot more in 2023, more agencies are creating trends to keep brand awareness high at a lower cost.
AI Content & Machine Learning
AI has been a massive trend in 2023, with ChatGPT writing very convincing copy, as well as designing images and creatives for ads. This won’t slow down in 2024 as AI will continue to improve and learn. While AI content can be very convincing, it still needs very specific instructions in order to create a convincing copy.
Brands such as SHEIN are seeing incredible success with Machine Learning. Analysing social media and the web in order to create their latest fashion lines. The brand is now producing more lines than the fashion titan Zara and at much lower costs. Their data helps them to identify trends, create styles from it in small batches and then launch in full scale if it’s successful. Machine learning is conducted a lot in marketing with Meta also taking advantage of this by targeting users based on purchases.
New Marketing Channels
Augmented and virtual reality is becoming a big trend with Meta investing heavily in this. High street retailers have been experimenting with augmented reality for the past few years, being able to try on clothes without entering a changing room, seeing what a sofa would look like in your home and much more. Digital Marketing Agencies will be looking for new ways to market around this big trend.
Overall we’ll see more interactive marketing channels, better AI and potentially and for curve balls from Meta and Google to keep advertisers on their toes.
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