According to a recent study, over 65% of the global population uses the internet. Another study says roughly 30% of the global population are digital buyers. These figures alone are enough to conclude that having an online presence is crucial for every business, regardless of size. One effective way to create an online presence for your business is by having an active website. You need to work with professional web designers in Vienna to create a strong online website.
While the designers handle the design aspects of the website, your job is to choose a reliable Domain name. In the rest of this post, you’ll discover what experts at Ecru Media want you to keep in mind when choosing a suitable website domain.
- Understand the different types of domain extensions
Before you go ahead to buy a domain for your website, you need to first understand the different types of domain extensions. Interestingly, these names are categorized into four different groups:
- Generic top-level domains (gTLDs)
- Country code top-level domains (ccTLDs)
- New gTLDS
- Sponsored TLDs (sTLDs).
As the name suggests, generic TLDs are general and can be chosen for a website. ccTDLs are country-specific domains.
The bottom line is understanding the different categories of domain extensions will help you settle for one that reflects your content, brand, and purpose. Interestingly, having a domain name that reflects your brand will help customers better understand what you offer. In addition, it’ll make it easier for customers to contact you directly for business-related activities. Moreover, it’ll also enhance your search engine optimization opportunities.
- Consider your location
When choosing a domain extension, you can always factor in the location of your target audience. For instance, if your target audience is in the United States, you can always go for a domain name that carries .us. Taking this move will certainly improve your search engine optimization in the target location.
- Relevance & memorability
When choosing a domain name, it’s important to settle for a name that’s relevant to the brand you represent. For instance, if you run a bakery business, all you need is to add words related to baking to the domain name.
However, while choosing a name, ensure to settle for one that’s easy to remember. In addition, stay away from names with complex characters and strings. Keeping the name short and simple will also help your target audiences to remember it quickly.
- Search engine optimization
The importance of search engine optimization (SEO) can’t be overstressed today. Keeping SEO in mind when looking to buy a domain will help your website rank better on search engines. An SEO-rich domain name attracts more clicks, increases traffic, and makes your brand more visible.
- Stay away from super generic domain names
Super generic names may look okay but the truth is they have many drawbacks. These domain names are overly common. Choosing something related to these names won’t make your website stand out. For improved brand recognition, your domain name needs to be unique.
Furthermore, you may run into trademark problems when you go for a generic domain name. Besides, you can also encounter other problems, such as the issues of search engine optimization. You may even experience limited branding opportunities.
Are you looking to buy a domain but are currently struggling to pick a reliable domain name? If yes, you can visit Ecru Media today for guidance on how to choose and buy a relevant domain.
The post Essential Tips for Choosing The Right Domain Name With Ecru Media appeared first on TechInShorts.
