Market Outlook

Globally, the market for clarified butter is growing due to its improved properties over unsalted or conventional butter and also due to rising awareness of its benefits among consumers. Globalization has interconnected the world and has changed the taste patterns of consumers, making them more willing to discover new dishes and make themselves aware about the health benefits being offered by the product/ingredients they consume.

The people are becoming more health conscious and seek products in their diets which provide them certain benefits. Due to the wide application of Clarified Butter, in the food industry and in household uses, the market for clarified butter is expected to grow in the forecasted period. Niter kibbeh, a seasoned clarified butter used in Ethiopian countries, Manteiga-da-Terra, a Brazilian clarified butter product is widely used forms in the different part of the world.

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Reasons for Covering this Title

Clarified butter smells and tastes great, apart from providing various health benefits. The impressive benefits of consuming clarified butter include its ability to protect the gastrointestinal system, balance the cholesterol levels, provide additional energy, reduce inflammation in the joints, protection from various chronic diseases, and strengthen the immune system and many others.

Rising awareness about clarified butter’s health benefits and wide application in various frying and sautéing dishes have anticipated the consumers to use clarified butter over traditional butter since few years. According to National Dairy Council (NDC), clarified butter is butter that’s been heated to remove the milk solids and water.

Clarified butter is pure butterfat, which gives it a higher smoke point, which means clarified butter can be heated to a higher temperature without burning. Therefore, clarified butter good for frying or sautéing. Also, clarifying butter has longer shelf life over traditional butter because it contains very less water, which can cause the butter to go bad.

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Global Clarified Butter Market: Key Players

Some of the key players operating in the Global Clarified Butter market are Organic Valley, Roil Foods Ltd., Verka USA, Grassland Dairy Products, Inc., Netherend Farm Ltd., Amul, Avera Foods (Pty) Ltd., Nordic Creamery, Grassland Dairy Products Inc., Beneficial Blends LLC, Lurpak, among others.

Innovations in food packaging for clarified butter and developing markets in the emerging regions are the key opportunities for the clarified butter manufacturers globally.

Market Player Activities

Grassland Dairy Products, Inc., USA-based Company, launched the clarified butter in tubs for the retail and household applications. The clarified butter is 99.99% pure milk fat and unsalted. The company claims it to be ideal for use by lactose intolerant people. The clarified butter is sold in 8-ounce of tubs in grocery stores across the Florida Market.

Opportunities for Market Participants

For retail or food service, breakfast or dinner, for frying or sautéing dishes, clarified butter finds wide application in the products. The Clarified Butter market is anticipated to be positively influenced by evolving consumer taste preferences and consuming healthy food products. Thus, the market players need to advertise and promote the products of clarified butter more highlighting its health benefits and thus, creating a market for clarified butter globally.

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Brief Approach to Research

A modeling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the origin, source and distribution channel of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

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