Fishing is an intrinsic part of Iceland’s history and heritage. Since the earliest settlement, Icelandic fishermen have braved the seas to bring their catch home. Fish was not only a source of food, but also served as the basis for the country’s economy. Respect for the ocean and its gifts are deeply rooted in their culture, which is why responsible management of marine resources is of vital importance to the nation.

Lýsi is an Icelandic brand with more than 80 years of experience in fish oils and ensures that with sustainable fishing they seek to maintain populations with enough fish in the ocean for future generations, respect marine habitats and ensure that people who depend of fishing can maintain their livelihoods. In addition to this, Lýsi has a long history in research and development, making production more efficient with state-of-the-art technology with the aim of not wasting any part of the fish, using it for different production lines. For this reason, it has received multiple international certifications that not only guarantee the high quality of its products, but also the sustainability of the source of the raw material, including the Friend of the Sea, Marine Stewardship Council and Good Manufacturing Practice certifications. pharmacist.

“Lýsi is a company that is constantly looking for the least possible environmental impact. To ensure the protection and sustainability of the ecosystem, we use only clean energy: Hydro (75.5%) and Geothermal (24.5%). Apart from the fact that the fishery is 100% sustainable, during processing, it removes the contaminants that are naturally found in fish oils without the use of chemicals. Through strong environmental and sustainability policy, Lýsi recently co-founded Pure North Recycling, a recycling plant in Iceland. This company seeks to recycle plastic and convert it into raw material so that it can have a new use. The innovative way of recycling does not use any chemicals and uses only clean geothermal energy; this means that it has 81% less carbon emissions than other recycling plants in the world”, commented Jessica Villarreal Karren, CEO of Lýsi.

In the opinion of the spokeswoman, one of the greatest challenges in the future will be to be able to supply the demand for omega-3 EPA and DHA in the world due to the accelerated growth of the population and the fact that year after year new studies are published where there is a new benefits of omega-3 EPA and DHA or confirm those we already know, the demand for omega-3 EPA and DHA is growing. 30 or 40 years ago, the omega-3 EPA and DHA were recommended only for people with cardiovascular diseases, later it was discovered that it is essential for neurological development and function. This led to all baby formulas being added with omega-3. This is how the benefits were known, in the immune system, for people with inflammatory diseases, arthritis, autism, etc., so now, the omega-3 EPA and DHA is recommended for the entire general population.

“Working from Iceland, from the beginning we were able to offer a home office before 2020. Many women in our team are young mothers and I am very happy to see how women can develop professionally and have a family at the same time. By finding what people value today, and following some Icelandic labor practices, we are proud to offer benefits like unlimited vacations, flexible hours, and flexible workplace. We can work from anywhere in the world! This culture that we have created in Lýsi México has allowed us to find the best people in the labor market, and it is with this excellent team that we have been able to have extraordinary results”, pointed out Jessica Villarreal.