Simply Fit Board is a product that first appeared on the popular reality show Shark Tank in 2015. Since its appearance, Simply Fit Board has become one of the most successful products to have ever been featured on the show.
This article will discuss what happened with Simply Fit Board after it was featured on Shark Tank and how it has evolved since then. The inventor of Simply Fit Board, Gloria Hoffman, pitched her idea for an exercise balance board to the Sharks during season six of Shark Tank.
After some initial hesitation from the Sharks over whether or not people would actually be willing to use such a device, they ultimately decided to invest $1M into Simply Fit Board. As a result of this investment, the company quickly grew and began selling millions of boards across the United States and internationally.
Shark Tank Investment
Simply Fit Board, an exercise product that was featured on the show Shark Tank in 2016, has experienced notable success since its appearance. The board which allows users to engage in a low-impact workout from anywhere gained immediate notoriety due to the amount of exposure it received from being aired on national television. According to market research conducted by SimplyFitBoard LLC, their sales increased by nearly 300% after appearing on Shark Tank and have continued to grow exponentially ever since.
The company’s innovative marketing strategies as well as their aggressive financial projections have lent themselves incredibly well to this increase in popularity. By utilizing traditional methods such as print media and digital advertising combined with unconventional tactics like partnering with influencers and celebrities they have been able to reach more potential customers than ever before.
Additionally, they also offer rewards programs for customers who refer others or purchase multiple products at once; these incentives further bolster customer loyalty while driving up overall revenue.
Since appearing on Shark Tank, Simply Fit Board has become one of the most successful companies today. Their impressive growth continues even now thanks largely in part to their savvy marketing techniques and calculated financial plans designed to maximize profits without sacrificing quality or customer satisfaction.
This is why many experts consider them one of the top examples of how entrepreneurs can use creative strategies to successfully expand their businesses.
Product Design Evolution
After the Shark Tank investment, Simply Fit Board was looking to reach more consumers. The company focused on product testing and pricing strategy in order to make their balance board available for a wider range of customers.
By using market research data, they were able to develop their products further and create different variations that would suit everyone’s needs. The design process was rigorous and involved plenty of trial and error as well as comprehensive feedback from fitness professionals.
An important part of this process included implementing user-friendly features such as adjustable resistance levels which allowed users to increase or decrease intensity according to their own preferences. Additionally, the Simply Fit Board team paid extra attention to safety protocols when developing the products so it could be used with confidence by all ages.
In 2020, after multiple rounds of product testing and improvements, the Simply Fit Board is now sold in over 50 countries worldwide. It has become an essential tool for anyone who wants to stay fit while having fun at home or even outdoors!
With its innovative design, adjustable resistance levels and comfortable grip handles, this balance board provides a low impact workout experience like no other:
1) Strengthen muscles
2) Improve coordination
3) Increase flexibility
4) Enhance balance skills
5) Improve overall physical health.
Expanding Distribution Channels
After appearing on Shark Tank, Simply Fit Board gained tremendous traction in the marketplace. The company began exploring influencer marketing as a way to expand distribution channels and reach new customers. They leveraged e commerce platforms to increase visibility, which allowed them to reach more people than ever before.
By using digital advertising campaigns and optimizing their website for search engine optimization (SEO), they were able to quickly gain popularity among consumers. Simply Fit Board’s strategy of targeting influencers with promotional content helped build brand recognition and create an engaged customer base that was willing to purchase the product.
Additionally, utilizing social media networks like Instagram and Twitter provided another avenue for connecting with potential buyers. These platforms allowed users to post pictures or videos of themselves using the board, increasing word-of-mouth promotion and generating additional sales.
The success of these initiatives resulted in a dramatic increase in orders over a short period of time. To meet this demand, Simply Fit Board had to ramp up production while also developing partnerships with global retailers such as Walmart, QVC, Home Shopping Network, Target, Amazon and Dick’s Sporting Goods – all of whom now stock the product.
This strategic move enabled them to further strengthen their presence across multiple markets worldwide and continue growing their business even further.
Growing Brand Awareness
Marketing strategies are essential for companies to grow their brand awareness. The Simply Fit Board, a balance board designed to help people get in shape, employed a variety of marketing strategies after their appearance on Shark Tank.
Social media presence was a key element of their marketing strategy, as they used it to reach more potential customers. They also utilized influencer partnerships, teaming up with fitness-oriented influencers to help spread the word about their product. This strategy allowed them to increase their reach and drive more sales.
Additionally, they utilized content marketing to create further visibility. They created helpful workout videos featuring the Simply Fit Board to demonstrate how the product could be used. As a result of their marketing efforts, the Simply Fit Board was able to increase brand awareness and sales.
Marketing Strategies
The simple fit board is a revolutionary balance training product that was featured on the popular show Shark Tank in 2017.
After its appearance, the brand has worked to increase their reach and market share by investing heavily in online advertising as well as targeted outreach campaigns.
To this end, they have put an emphasis on highlighting the benefits of using the simple fit board while also doing giveaways and discounts for loyal customers.
As such, these tactics have helped spur word-of-mouth marketing which has grown awareness of this unique fitness product across multiple platforms.
The result has been increased sales growth year after year with revenues rising steadily since its first airing on Shark Tank.
Ultimately, through utilizing effective strategies like online advertising and targeted outreach initiatives, Simple Fit Board continues to expand its customer base around the globe.
Social Media Presence
In order to grow brand awareness, Simple Fit Board has taken a strategic approach to social media presence. Through the use of viral campaigns and influencer marketing, they have generated an impressive following on various platforms.
This includes having their own dedicated page on Instagram where customers can interact with the company while learning more about the product’s features and benefits. Additionally, they continue to collaborate with top fitness bloggers and sports personalities who help spread knowledge of their board even further by promoting it through their personal accounts.
By taking advantage of these strategies, Simple Fit Board continues to drive customer engagement which in turn leads to increased sales growth each year.
Influencer Partnerships
One way that Simple Fit Board has increased their brand awareness is through influencer partnerships.
They have taken advantage of the power of influencers to promote their products and services by collaborating with top fitness bloggers, athletes, and other influential personalities in order to raise brand loyalty.
This type of influencer marketing allows them to reach a wide range of audiences and engage users who are more likely to be interested in the product.
Furthermore, this approach also helps create an emotional connection between customers and the company as they become familiar with its core values while seeing it endorsed by people they trust.
As such, Simple Fit Board continues to leverage these relationships in order to expand their customer base and increase sales year after year.
Increasing Social Media Presence
The post-Shark Tank success of Simply Fit Board has been largely due to its increased presence on social media. The company began by engaging influencers who had the power to reach large numbers of potential customers.
Through developing campaigns that focused on demonstrating how easy it is to stay fit with the board, these influencers helped bring awareness and visibility to Simply Fit Board. The company also leveraged their existing relationships with celebrities such as Brooke Burke-Charvet and Tracey Anderson, which provided further validation for their product in the eyes of consumers.
With each celebrity endorsement, more people were exposed to Simply Fit Board’s message and mission – one of health and wellness through accessible fitness products. Simply Fit Board was able to capitalize on this newfound publicity, leading to an increase in sales and recognition from both industry experts and everyday customers alike.
This exposure transformed a relatively unknown startup into a household name within just a few months’ time.
Developing International Partnerships
Interesting statistics show that Simply Fit Board had a thirty-four percent market share in the exercise board industry after their appearance on Shark Tank.
Having established themselves as a leader in the field, they set out to expand and develop international partnerships.
The company began connecting with partners from various countries around the globe, creating relationships between retailers, distributors, manufacturers and suppliers all over Europe, Asia, Latin America and Australia.
They also partnered up with large companies such as Bed Bath & Beyond, Kohl’s and QVC to bring their product to an even larger reach of customers worldwide.
Simply Fit Board has recently been focusing on expanding its online presence through social media sites like Facebook and Twitter in order to further engage potential customers.
It is clear that the company’s strategy for growth is working; since appearing on Shark Tank they have sold millions of units while continuing to increase their brand awareness both nationally and internationally.
Creating A Fitness Community
Simply Fit Board’s journey after Shark Tank was marked by a growing focus on investor relations and collaborative partnerships.
After receiving a $150,000 investment from Kevin O’Leary in exchange for 20 percent equity during the show, Simply Fit Board began to build an impressive portfolio of investors.
In addition to Mr. O’Leary, they gained investments from Lori Greiner and Robert Herjavec as well as venture capitalists around the country.
The company also entered into various collaborative partnerships with health clubs, fitness centers, retailers, and more.
Through these strategic relationships, Simply Fit Board became available in over 10,000 stores across America including Walmart and Bed Bath & Beyond.
Their distribution network continues to grow every year due to their ongoing dedication to building strong relationships with partners that are mutually beneficial.
By focusing on both developing their investor base and forging new partnerships, Simply Fit Board has seen tremendous success since its appearance on Shark Tank in 2015.
They have become one of the most successful products featured on the show with sales totaling over $100 million dollars worldwide.
The company is now firmly established in the home fitness industry with no signs of slowing down any time soon.
Establishing A Celebrity Following
The Simply Fit Board has been successful in building celebrity endorsements and fostering influencer relationships since its appearance on Shark Tank. Working with celebrities such as Brooke Burke-Charvet, they have increased brand visibility and awareness through active promotion of the product.
The company also works closely with various fitness influencers to promote their board across social media platforms, creating a positive image for the product within the health and wellness community. Moreover, partnerships with online retailers like Amazon have allowed them to reach more consumers worldwide and raise their profile even further.
This strategy has helped the Simply Fit Board gain recognition from top publications such as Health Magazine, Women’s Health Magazine, US Weekly Magazine, Fox News Channel and People Magazine; all featuring reviews or interviews related to the product. Additionally, appearances on ABC’s “Good Morning America” program have provided an opportunity for viewers to learn about this unique piece of exercise equipment which can be used both at home or outdoors.
Recently, the Simply Fit Board was included in Oprah Winfrey’s ‘Favorite Things’ list in 2017 making it one of her most popular products mentioned that year – yet another example of how far the company had come since appearing on Shark Tank four years earlier.
With numerous awards under its belt such as two consecutive Golden Bridge Awards (2017 & 2018) and an Edison Award (2018), there is no doubt that the SimplyFit Board has become a respected name in the fitness industry today.
Introducing New Product Lines
After their success on Shark Tank, Simply Fit Board gained a tremendous amount of attention from the public. The founders took this opportunity to expand their product line and capitalize on new trends in the fitness industry.
Through strategic investments and partnerships with celebrities, they developed an array of accessories that would accompany the original board. Whether it was custom carrying bags or instructional DVD’s, these additions extended the reach of the brand even further beyond what had been achieved already.
The expanded product range generated additional revenue for the company while also increasing exposure among potential users. Furthermore, since the core purpose of each item remained consistent – helping people stay active through fun exercise routines – customers were able to purchase multiple products without feeling like they were being taken advantage of by over-branding.
This level of continuity across all aspects of the business allowed them to establish a cohesive identity as more than just a one-time deal from Shark Tank but rather as a legitimate fitness solution provider.
By investing in new product lines alongside prominent figures in health and wellness, Simply Fit Board was able to solidify its place at the forefront of the fitness landscape while building trust with their customer base. With innovative solutions designed to make staying healthy easier than ever before, they are now regarded as one of the most influential companies in personal training today.
Adding Additional Features To The Board
After the appearance on Shark Tank, Simply Fit Board’s popularity and sales skyrocketed. To meet the demand of their new customer base, the company upgraded their materials to ensure better balance for users.
Additionally, they began expanding features such as adding a resistance loop band that could be used with the board. This enhanced functionality allowed users to further customize exercises to target different muscle groups in the body.
In order to keep up with its competitors, Simply Fit Board continued to add more components like foam handles so users can get an upper body workout while maintaining stability on the board. They also incorporated YouTube videos into their website which demonstrated how customers could maximize usage of the product by providing instructional exercise routines.
Simply Fit Board has become increasingly popular due to its ability to offer a full-body workout in a short amount of time that is suitable for any age group or fitness level. The addition of improved materials and added bonuses have made it one of most sought after pieces of home-gym equipment among health enthusiasts everywhere.
Releasing Apps For Mobile Devices
Simply Fit Board has had a successful post-Shark Tank career, evidenced by its impressive growth in the mobile space. According to their website, they have sold over 3 million boards and developed apps for both iOS and Android devices that help users track their fitness progress. These apps feature gamification elements such as leaderboards and achievements which are designed to keep users motivated to reach their exercise goals.
The Simply Fit Board app is currently rated 4+ stars on both the Apple App Store and Google Play store, with many of its customers citing the convenience of tracking their workouts directly from their phones or tablets. The app features a comprehensive dashboard where users can view all of their past exercises and set personal targets based on specific metrics like time or repetitions. Additionally, it supports sharing via social media so users can engage with friends when attempting challenges together.
One noteworthy statistic about the company’s success is that 80% of people who buy a board also download one of the companion apps – indicating that there is strong interest in using technology to monitor physical activity levels. This high conversion rate speaks volumes about how effective these digital tools are at engaging audiences in today’s hyperconnected world.
Entering New Markets
After their appearance on Shark Tank, Simply Fit Board saw a surge in sales and interest. With the influx of new customers and opportunities, they had to quickly adjust their business strategy.
In order to capitalize on this newfound popularity, they began implementing better sales forecasting techniques as well as more pricing strategies. This allowed them to control inventory levels while still being able to keep the product available at any given time.
To further increase their presence in the market, Simply Fit Board decided to enter new markets like international countries and online retailers. To do this effectively, they focused their efforts on researching potential customer bases and understanding what kind of marketing will be most effective for each location or platform. They also adapted their pricing according to local regulations and taxes wherever applicable.
These changes allowed Simply Fit Board not only to maintain its current success but also expand into other areas which allowed them to reach even more people with their products. The company continues to use sound marketing tactics such as leveraging social media campaigns that focus primarily on highlighting the unique benefits offered by using their board compared to traditional exercise methods.
Developing Educational Resources
Simply Fit Board has been on a journey since their appearance on Shark Tank in 2015. From initial success to the difficult days of 2020, this fitness board company has had to adjust the way they do business and recognize the importance of fostering collaboration between themselves and those around them.
This past year has seen Simply Fit Board take strides towards improving accessibility for everyone who wants access to their product. They have developed educational resources that are accessible both online and in-person. These resources provide users with a thorough understanding of how to use their product efficiently and safely, allowing more people than ever before to benefit from its use.
In addition, Simply Fit Board is reaching out through multiple platforms including social media sites like Instagram and Youtube which allow them to connect personally with customers while promoting their products.
Through these efforts they have created an interactive environment that allows people to learn about their product while connecting with others who share similar interests. This focus on building relationships as well as providing education has allowed Simply Fit Board’s reach to expand across borders, touching lives all over the world.
Forming Strategic Alliances
Partnering with retailers is an important strategy for companies to increase their customer base and maximize their profits.
Seeking investors is a way for a company to gain access to the capital and resources needed to expand and succeed.
After appearing on Shark Tank, Simply Fit Board was able to secure a distribution deal with Wal-Mart, making it available to millions of customers.
The company also gained a significant investment from one of the sharks, enabling them to expand their product line and continue their growth as a successful business.
Partnering With Retailers
Forming strategic alliances is a key factor in the success of Simply Fit Board, and one such step was to partner with retailers.
Affiliate marketing has enabled them to use third-party websites to promote their products for a commission.
This strategy has also allowed them to reach more potential customers through various outlets, including major online stores and retail chains.
In addition, influencer outreach campaigns have been implemented to get influential people within the industry talking about their product – resulting in increased brand awareness and sales.
As a result, Simply Fit Board now has over 170 retail partners across 44 countries worldwide, which is an impressive achievement since appearing on Shark Tank in 2015.
Furthermore, they are continuously forging new partnerships each year as part of their long-term growth strategy.
Seeking Investors
By utilizing a variety of marketing strategies, such as influencer outreach and affiliate networks, Simply Fit Board has been able to develop strong relationships with retailers in 44 countries.
This success has also led the company to seek out investors who want to invest in their long-term growth plans.
To this end, they have conducted investor outreach campaigns that focus on potential investors from both within and outside the fitness industry.
These campaigns have allowed them to tap into new sources of capital while reinforcing their existing alliances by showcasing the success of their strategic partnerships.
Additionally, these efforts have helped create brand awareness for Simply Fit Board amongst key stakeholders worldwide.
Developing A Sustainable Business Model
Simply Fit Board experienced a huge surge of popularity after the airing of their episode on Shark Tank. After gaining traction across both traditional and social media, they were able to leverage tech in order to meet the demands for their product and maintain an efficient supply chain.
The company grew exponentially due to its newfound success, appointing new board members who had experience with scaling up companies quickly while ensuring long-term sustainability. The Simply Fit Board team was also able to secure more investment from outside sources such as venture capitalists, which enabled them to expand further into online retail. This allowed them to reach customers in faraway markets that would have otherwise been difficult or impossible for them to tap into.
They also made sure that customer service remained top priority by utilizing advanced analytics software solutions which provided insights about customer behavior and preferences. By continuing to innovate and invest heavily in research and development, the Simply Fit Board has become one of the leading fitness products on the market today.
Their unique approach towards creating a sustainable business model has helped propel them forward despite any initial setbacks, allowing them to remain competitive against other similar products on the market. Through strategic partnerships and continued innovation, they show no signs of slowing down anytime soon.
Conclusion
Simply Fit Board’s journey after Shark Tank has been one of growth and progression. After receiving an investment from the sharks, the company quickly began to expand its product design with innovations such as glow-in-the dark boards and customizable designs.
This was coupled with increasing distribution channels, growing brand awareness, and entering new markets through strategic alliances. As Simply Fit Board continues to embrace modern tech trends like social media promotion and educational resources, it is clear they have embraced a sustainable business model that will ensure their success for years to come.
Despite being a relatively young company, Simply Fit Board stands poised to be a timeless classic in the fitness industry – an ‘evergreen’ innovation if you will!
