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How These Brands Are Celebrating the LGBTQ Community

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It’s Pride season, when brands launch rainbow-colored merchandise and capsule collections.We’re sharing the best Pride offerings for 2022 — including T-shirts, sneakers, watches, cosmetics and more — from retailers that are giving a portion of proceeds (or just making substantial donations) to LGBTQ causes, including The Trevor Project, the Human Rights Campaign and Trans Lifeline. 

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Check out great Pride season products below. 

A&F

With a muted color-block design, this cozy oversized hoodie is suitable for a variety of sizes and genders. It’s just part of A&F’s gender-inclusive collection, which includes graphic tees, sweatshirts, bike shorts, cologne and more.Abercrombie is also donating $400,000 to , the nation’s largest suicide prevention organization for LGBTQ youth.

Adidas

Vibrant doodles from queer Australian artist Kris Andrew Small adorn this gender-neutral tricot fabric track jacket made with 100% recycled materials. Small designed , which also includes apparel, accessories and footwear, including limited edition .

The shoemaker has once again partnered with the British LGBTQ advocacy group and , which works to combat homophobia and transphobia in sports. 

Apple

Apple has released two for 2022. The regular Sport Loop features the word “Pride” woven into the rainbow band, which includes shades of black, brown and pink to recognize the trans, Black and Latinx communities. A darker featuring a matching rainbow-colored Nike Bounce face, honors “individuals who are expanding sport for future generations,” according to the company.

Apple continues to support LGBTQ organizations like The Trevor Project, (also known as GLSEN) and the .

American Eagle

American Eagle has launched a limited-edition Pride collection in collaboration with bi singer-songwriter Maia, aka Mxmtoon.The capsule collection includes five unisex tees with phrases like “Color your own rainbow,” Be you” and “Loving in unity.”

Other Pride offerings at AE include hightop sneakers, jeans, skirts, short overalls, denim shorts, hoop earring, underwear, socks and even vegan sandals.

American Eagle and Aerie are helping the fund 50 $10,000 grants — one in each state — to support projects empowering LGBTQ youth. 

Barkbox

For Pride month, this doting doggie subscription service asked designer Derek Rippe, aka , to develop a collection of offbeat plush toys. The results include Clamantha, a giant clam with an oversized “pearl,” and a mustachioed leather-daddy “gaylien” that comes with a rainbow-colored face hugger.

A portion of proceeds from the June box benefits the , which supports young LGBTQ people in Ohio.

Bombas

This subtle but stylish unisex calf sock features a navy stripe with a rainbow heart knit at the top, plus bonus rainbow stripes around the foot. 

Bombas’  also includes briefs, trunks, tank tops, tees, tote bags and more. For every item purchased from the Pride collection, Bombas is donating to organizations that assist LGBTQ young people, including in Venice, California,  in New York City and Brooklyn’s . 

MGA Entertainment

MGA Entertainment is celebrating Pride with a two-figure set featuring Roxxi and Nevra, the Bratz doll line’s first same-sex couple. Dutch designer Jimmy Paul has created unique Pride parade-ready outfits and accessories for both girls.

In honor of Pride Month, MGA Entertainment is donating $25,000 to The Trevor Project.

Calvin Klein

Made from a recycled cotton blend, this comfy pullover with an iridescent rainbow print, drop shoulders and banded hem is part of , which includes boxer briefs, bralettes, trunks, logo caps, jock straps, bikini briefs, tanks, hoodies, tees, bucket hats, shorts, rompers, shorts, joggers and a cut-out swimsuit.

Calvin Klein tapped actor boyfriends Justice Smith (Jurassic World Dominion) and Nic Ashe (Queen Sugar) for the , as well as iconic queer director John Waters and muse Mink Stole, musician Snail Mail, members of the House of Xtravaganza and others.

This year, the company has committed $400,000 in support of LGBTQ nonprofits like The Trevor Project, , the , and the .

ChapStick

Make sure your lips are perfectly kissable this Pride with ChapStick’s cotton-candy flavored Love Wins flavor.They’re for sale in packs of 12 tubes, with all proceeds going to the It Gets Better Project. The company is also donating $25,000 to the It Gets Better Project and encouraging fans to share #ProudLips moments with the #ProudLips filter on Instagram stories and tagging @ChapStick. 

Coach

Crafted from a rainbow-design canvas and leather, the Tote 24 has two open pockets, a center zip compartment and Coach’s hallmark turn-lock closure. It can be carried by hand, slung on the shoulder or worn across the body.is its largest yet, with handbags, wallets, sneakers, jewelry and scarves that bring classic designs into the 21st century.

This year, the Coach Foundation has contributed to the , the UK-based , the and the . 

Cole Haan

On sale through June 30, Cole Haan’s new  reimagines five of the brand’s top sandals and shoe styles, available in both men’s and women’s sizes. The , a vegan sneaker in black with subtle rainbow highlights, is made with recyclable materials and a flower-foam sole made from dandelion rubber. 

Other styles include the , the , the  and the . 

This year Cole Haan is donating $25,000 to support The Trevor Project’s work in suicide prevention and crisis intervention for LGBTQ and questioning youth. 

Converse

Converse’s annual Pride collection includes a variety of footwear, including rainbow-infused takes on the the , the , the Lift Ox, the All Star Slide and, for the first time, the One Star. 

Customize your Chuck Taylor All Star Lift Platforms on the Converse and select designs for the outside and inside body, tongue, heel stripe, lining, laces, eyelets, rubber sidewall, logo, stitching and other elements. Options include the Progress flag, a rainbow gradient print, the “unity flower” and other unique designs.

The collection also includes apparel, laces and headwear inspired by pride, bisexual, pansexual, lesbian, nonbinary, transgender and unity flags “for a more inclusive take on personal expression,” from parent company Nike.Since 2015, Converse has pledged more than $1.65 million to LGBTQ organizations including the , , , and the . 

Converse’s Pride campaign also celebrates with original art, images, film and stories from over 50 contributors from the LGBTQ community on view .

Crocs

For Pride Month, Crocs has launched a line of 13 specialty “Love is Love” Jibbitz charms celebrating inclusivity and self-expression.

The company has also made a donation to GLAAD, which accelerates LGBTQ acceptance through accurate and diverse media representations.

Diesel

Diesel partnered with the Tom of Finland Foundation on , incorporating the iconic artist’s erotic works as reinterpreted by seven contemporary creators. 

Silvia Prada’s rayon bowling shirt features a camp collar and a collage of shirtless men digitally printed in grayscale puzzle pieces. On the back is a tag bearing a quote from Tom of Finland himself: “I almost never draw a completely naked man. He has to have a pair of boots or something on. To me, a fully dressed man is more erotic than a naked one.”

Other items in the capsule collection include Florian Hetz’s dark brown hoodie with a photograph of tightly crossed arms, canvas totes with illustrations by Peter Berlin and Michael Kirwan, tees and hoodies with Tom of Finland artwork, plus jockstraps, bras, denim jackets and more.

Disney

This year, Disney rebranded its Rainbow Disney Collection as the Disney , incorporating apparel, pins, hats, backpacks, mouse ears and more — many with the slogan “Belong, Believe, Be Proud.”

This 100% cotton tee features the Marvel logo in rainbow hues on the front with the words “Power, Heroic, Courage, Strong, Protect, Bold” in rainbow on the reverse — incorporating the icons of Spider-Man, the X-Men, Captain Marvel, Hulk, Ms. Marvel and the Black Panther.

The collection was designed by LGBTQ employees and allies at The Walt Disney Company “and is a reflection of their incredible contributions and place at the heart of the company,” according to a from Disney. 

Through June 30, 100% of profits from the collection — which includes items with Marvel, Star Wars, Pixar and classic Disney characters — benefit , The Trevor Project and other organizations that help LGBTQ youth and families.

Dockers

Dockers’ Pride collection takes inspiration from the rich history of LGBTQ activism in San Francisco, the company’s birthplace.

Like all the items in the Say It Loud line, this baby-blue crew tee features whimsical drawings of “Castro birds” by Bay Area artist Richard Ceely which are “meant to inspire all people to let their love soar and to remind us that we’re all birds of a feather in pursuit of a life well-lived.”

The gender-neutral line also features a dyed hoodie, tank top and a versatile pair of khaki shorts.

In 2022, Dockers continues its long-standing partnership with the .

Dr Martens

For Pride 2022, Dr. Martens has released an all-white version of its classic three-eyed 1461 Oxford with the colors of the running down the side.

The shoemaker has also contributed $200,000 to The Trevor Project this year as part of its ongoing partnership with the organization. 

Dearfoams

Drag queen Nina West has teamed up with Dearfoam on a colorful lineup of unisex slippers, including this comfy slingback with a genuine shearling upper and lining and a bright yellow elastic backstrap.

Other items include the Nina West Cozy Classic Clog, a Pride scuff available in seven colorways, a leopard-print Furry Closed Back and an Alpine Brixen Bootie that comes with blue or pink lining.

Dearfoams has also donated to the Nina West Foundation, which supports LGBTQ youth and families in Nina’s home territory of central Ohio.

DC Comics

Hitting shelves June 7, this DC Comics anthology highlights stories featuring LGBTQ superheroes, villains and antiheroes — including Batwoman, Aqualad, Nubia, Poison Ivy, Harley Quinn, Dreamer and John Kent, aka Superman — crafted by queer creators like Devin Grayson, Greg Lockard, Kevin Conroy, Travis G. Moore and Jadzia Axelrod.

DC Comics is partnering with PFLAG to distribute 10,000 free copies of DC Pride 2022 to libraries across the US.

Every Man Jack

This limited-edition Pride collection from the men’s grooming company includes a two-in-one shampoo, body wash and aluminum-free deodorant, and comes with free shipping. 

The formulations — which incorporate coconut oil, shea butter and witch hazel — exude a subtle fragrance of cedarwood with notes of rosemary and red sage.

A portion of proceeds supports , which helps get persecuted LGBTQ people to safety.

Eyebuydirect

The online eyewear company teamed up with trans pop star Kim Petras to launch its collection, featuring a variety of multi-hued frames — like the Sunbeam cat-eye rainbow eyeglasses, available in two colorways. 

All sales from the Pride for All collection will be donated to benefit , up to $50,000.

Foot Locker

In addition to selling from Converse, Adidas, Vans and other brands, Foot Locker has tapped gender-neutral apparel company Stuzo Clothing for a trio of graphic T-shirts made from 100% ringspun cotton.

Foot Locker will be donating $37,000 to The Trevor Project, a leading suicide prevention organization for LGBTQ youth. 

Fossil

Fossil’s largest to date includes two limited-edition watches, both featuring silver-tone stainless steel cases, leather straps and the word “LOVE” with rainbow graphics on the face. 

Other offerings include a silicone Apple Watch strap, bead bracelet, ring, card case, bifold and clutch purse.

During June, 100% of proceeds from the Pride collection benefit The Trevor Project, with a minimum donation of $100,000. Fossil will also hand over its social channels to members of the LGBTQ community, using the hashtag #TakeAMinute.

Hollister

This polyester-blend black tank from Gilly Hicks comes in sizes XXS to XXXL, bearing “Live Loud, Live Proud” emblazoned on the front with a rainbow drop-shadow.

It’s part of Hollister and sister brand Gilly Hicks’ of tops and bottoms co-created by youth activists at GLSEN. The companies are also donating $250,000 to further the group’s mission of creating safe and affirming spaces for LGBTQ students.

Guess

The limited-edition celebrates the Pride Progress flag with three watch styles offering colorful details displayed on their dials and straps.

Available in both small and mid-sized cases, the signature #MomentofPride watch features a brushed gold-plated case and bracelet with a rainbow stripe and a sunray champagne dial. A features a steel case with a white silicone stripe bearing the colors of the Pride flag.

This year, Guess Watches is donating $25,000 to The Trevor Project.

Happy Socks

Embodying the mantra “feet have no gender,” Happy Socks has launched a special Pride collaboration with gender-free label the Phluid Project.

Happy Socks is donating 10% of net sales from all Pride-related products to , an international association of Pride parades and events. In addition, 10% of all net sales year-round are donated to , which supports grassroots trans-led and homeless queer youth organizations.

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Harry’s

The razor subscription service has launched a new genderless Face & Body Pride Shave Set, which comes in a box designed by illustrator Ohni Lisle, includes a razor, an ergonomic green handle, pink shower holder and fun Pride stickers.In addition to the Harry’s website, the Face & Body Pride Shave Set is also being sold at Target and on Harry’s partner site, , with 100% of sales going to .

Ikea

The Swedish housewares giant has brought back its massive 22x15x14-inch rainbow shopping bag, with 100% of in-store and online proceeds going to The Trevor Project through the month of June (up to $50,000).

J. Crew

includes this adjustable cotton cap with the word “Everybody” in rainbow lettering on the front and “Love Is For” on the reverse.

The retailer has also made a donation to PFLAG, the first and largest organization for LGBT people, their parents, families and allies. 

Kay Jewelers

Part of this men’s wedding ring is made of brushed 14K white gold band with a half-carat of rough-cut diamonds and was co-designed by celebrity couple Jonathan Bennett (Mean Girls) and Jaymes Vaughan for their own engagement. 

When a couple gets engaged, the diamonds face out. When they tie the knot, you flip the bands inward.

In addition, Kay Jewelers is making a donation to the Human Rights Campaign in support of its mission to further LGBTQ equality.

Kohl’s

Kohl’s is celebrating Pride 2022 with a new , launched in partnership with the gender-free, queer-owned .

The ph by Phluid “Lead with Love” unisex hoodie is made from a cotton-polyester blend, with a drawstring hood and fleece lining. 

Kohl’s is also promoting Pride-themed shoes, accessories and more from Vans, Sonoma Goods and other brands and making a $100,000 donation to The Trevor Project.

Le Creuset/Williams Sonoma

Kitchenware mainstay Williams Sonoma is collaborating with on a special Pride collection — and donating 50% of the purchase price for every product sold to the organization.

A Le Creuset staple since 1925, the company’s signature Dutch oven gets a Pride rainbow makeover with a cascade of colorful appliqué hearts streaming across white-enameled cast iron. Designed for generations of durability it’s dishwasher safe, and can go from stove to oven to table.  

William Sonoma’s 2022 Pride collection also includes colorful and festive , , and more. 

Levi’s

For the first time, Levi’s 2022 Pride lineup includes a denim corset that features lace-ups with “Go easy on your beautiful self” messaging in rainbow letters.

Other items in the Pride 2022 collection include shorts, jeans, tank tops, socks, a trucker jacket, a concert T-shirt with a list of LGBTQ milestones, and a denim Pride skirt with side pleats, charms and pearl shank buttons. Levi’s is also making a $100,000 donation to , which advances LGBTQ rights globally.

Lush

Lush launched this limited edition soap in the wake of Florida’s new law limiting classroom instruction on LGBTQ issues. 

The shimmery gold soap is available online and at Lush’s twelve Florida shops, from Miami to Destin. All of the purchase price goes toward the goal of donating $50,000 to , the state’s largest LGBTQ advocacy group.

MAC Cosmetics

This Pride, rock one or all of MAC’s Viva Glam X Keith Haring lipsticks — available in St. Mark’s yellow, canal blue or red Haring with a creamy matte or frost finishes that lasts for up to 10 hours. The iconic packaging is inspired by Haring’s work, with 100% of proceeds benefiting women and girls, the LGBTQ community and people living with HIV/AIDS.

Magic: The Gathering

In celebration of Pride month, is offering a special collectible set featuring eight Magic cards with illustrations by LGBTQ artists. 

Kieran Yanner’s Savor the Moment card, for example, celebrates Ral and Tomik’s wedding and allows players to take an extra turn. Merlin G.G’s Triumphant Reckoning card, meanwhile, honors hard-won victories and allows the return of all artifacts, enchantments and planeswalker cards from your graveyard.

Available for preorder through the end of June, the sets are expected to drop on Aug. 5. Half of the proceeds from each set will be donated directly to The Trevor Project.

Mattel

Barbie is releasing a special Laverne Cox doll, just in time for Pride Month — and Cox’s 50th birthday — as part of its Tribute collection. The Emmy nominee wears an original ensemble featuring a deep red tulle gown gracefully draped over a silver metallic bodysuit.

Barbie will also be making a donation to in Cox’s name.

MeUndies

includes briefs, boxers, jock straps, thongs, trunks, bralettes and other intimate apparel, all incorporating the colors of the and available in sizes XS to 4XL.

The subscription underwear company is donating $10,000 — as well as $115,000 worth of MeUndies — to the Los Angeles LGBT Center’s Trans Wellness Center.

Nike

Each year, Nike’s Be True collection pushes against barriers that keep athletes from being their authentic selves. 

Dropping June 22, the 2022 Nike SB Dunk Low Pro Be True offers a classic white upper that rubs away to reveal an array of colors beneath, paired with mix-and-match blue, pink and white laces.

The lineup also features Nike Max 90 tees and hoodies, Nike Sunday Shorts, the Nike Oneonta Be True sandal and the Nike Cortez Be True sneaker with overlapping swooshes.

Nike donated $625,000 to organizations advancing LGBTQ rights in 2021 and continues its partnerships this year.

NOBULL

The athletic wear company has launched a , featuring sneakers, apparel and accessories with bursts of rainbow color designed by athletes from the using fitness equipment at NoBull’s Miami shop. 

The Pride Art Work Mesh Runner features a layered mesh upper providing lightweight and breathable support and a breathable, perforated microfiber tongue. And the thick outsole lug easily transitions from indoors to outside.

All of the net proceeds from the capsule collection benefit the OUT Foundation’s mission to remove barriers to LGBTQ participation in fitness, health and wellness.

Nordstrom

This light canvas tote bag comes with shoulder and adjustable crossbody straps and has an interior capacity of about 15 inches. It’s part of the Nordstrom Made Brand’s limited-edition including tops, pants, jackets, dresses and accessories, with sizing XXS to XXXL.

The store is also spotlighting Pride offerings from brands like Vans, Phluid Project, Kiehl’s, Coach, Toms and Our Place. 

Nordstrom will be donating 10% of net sales of all BP Be Proud items to , up to $250,000.

The North Face

The outdoor clothing brand celebrates Pride Month with of jackets, hoodies, T-shirts, tank tops, shorts and slides that reinterpret the company’s iconic logo with a rainbow twist — available in adult and kids sizes.

Available in black or white, this soft yet durable sleeveless T-shirt is made from a 100% recycled polyester-cotton blend. On the front is the North Face logo, buttressed by the colors of the Progress flag.

North Face is also donating $100,000 to , which inspires LGBTQ youth to explore the great outdoors.

NYX Professional Makeup

includes Ultimate Eye Paints, available in six rainbow hues. These vegan mattifying paints are smooth, smudge-resistant and perfect for your eyes, face and body. They offer bold color blocking, precision application or freewheeling creativity, perfect for your next Pride parade. 

Other items include , NYX’s top-selling ($5) and its in special Pride packaging.

NYX is continuing its partnership with the Los Angeles LGBT Center, with more than $100,000 already donated to date. Shoppers can also round their checkout price up on to benefit the center.

Olay



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