Anthony “Tony” Stark/Iron Man first lived, walked, and conquered in Tales of Suspense #39, published in March 1963 and brought to life by Marvel mastermind Stan Lee, Larry Lieber, and Don Heck. Since then, ol’ shellhead has gone through numerous different armours, had many amazing adventures, featured in numerous videogames and cartoons, and shot into mainstream superstardom thanks to an iconic, career-defining portrayal by Robert Downey Jr.  

Story Title: “Demon in a Bottle”
Published: November 1979
Writers: David Michelinie and Bob Layton
Artist: John Romita, Jr.

The Background:
Long before Robert Downey Jr. uttered the unforgettable words “I am Iron Man”, Stan Lee sought to take a character his readers would hate (a rich, military industrialist), mix in some inspiration from Howard Hughes alongside some vulnerability and personal tragedy, and make him someone they could root for. When mounting deadlines kept Lee from writing Iron Man’s debut, he turned to younger brother Larry Lieber, while artist Don Heck and the legendary Jack Kirby handled the artwork. Although Iron Man is very much a mainstream superhero these days, that wasn’t always the case, which is surprising given his prominence in cartoons and Marvel Comics. Alongside a colourful collection of villains, Iron Man has served on Marvel’s premier super team, the Avengers, swapped places with his teenaged younger self, fought against and imprisoned his fellow heroes, and even battled a sentient version of his armour! But one of Stark’s most harrowing battles came in his addiction to alcoholism; as plotted by writers David Michelinie and Bob Layton, Stark was wracked with guilt after an armour malfunction caused him to accidentally kill a foreign ambassador. Following this, Stark’s drinking increased and this is only exacerbated by the ensuing investigation and the machinations of Justin Hammer, who was behind his armour’s troubles, and caused Stark to drunkenly lash out at friend and foe alike. Considering how important and influential the “Demon in a Bottle” arc was for Iron Man’s characterisation (it’s frequently cited as one of the top Iron Man stories), it’s ironic that Layton would later state that it was never the writers’ intention to raft anything more than a new personal drama for Stark to conquer and that they had no idea how pivotal it would be to the character for years to come.

The Review:
The issue begins with Stark wallowing in his office. Although he was publicly exonerated and cleared of all charges, public opinion of the Armoured Avenger (who was still believed to be Stark’s bodyguard at the time) has been shaken, as has confidence in Stark International. Already haunted by the memory of the life he took, Stark indulged in a wild night of drinking that saw him spur his love interest, Bethany Cabe, and insult his faithful butler, Edwin Jarvis, so badly that the courteous footman resigned from his employ. Sat alone, surrounded by glasses and bottles of half-finished whiskey and headlines branding his alter ego a murderer, Stark can’t help but ruminate on the status of his armoured persona. Usually, Iron Man was the perfect scapegoat for Stark’s more illicit actions but he’s forced to accept the fact that he, not Iron Man, killed a man, is causing his company to go down the drain, and scared off his loyal manservant. Terrified of losing everything he’s spent a lifetime building up, and still necking back the whiskey, Stark decides that the only solution is to give up being Tony Stark completely and devote himself to Iron Man full-time. Thus, he gulps back another shot of liquid courage and takes to the skies, drunkenly crashing through the window of his office and heading out for some action.

It’s not long before he finds it, either. A train has conveniently derailed nearby; while there are no casualties, a tanker full of chlorine gas needs getting back on track, something Iron Man decides to handle personally. However, in his inebriated state, he neglects to account for the weight ratio and the tanker plummets to the ground, spewing toxic gas into the air and causing the Armoured Avenger to be labelled a nuisance by the on-site cops. Ashamed, Iron Man flies away, angry at himself for being so careless and admonishing himself for not having designed any new armours in weeks thanks to his responsibilities to Stark International. In despair, he returns to his office to pour a fresh drink and is startled to find Bethany waiting to confront him about his addiction. Bethany can see the signs as clear as day thanks to her previous experiences with her now-ex-husband, Alexander Van Tilberg, once a charming and successful diplomat who became withdrawn and angry after becoming addicted to pills. This addiction not only caused a rift between them but also cost Alexander his life, so she’s perfectly positioned to warn Stark about the self-destructive nature of his drinking. She hits him with just the right mixture of tough love and sympathy, pleading with him to admit he has a problem and to open up to her and the few friends he has left before it’s too late. Incredibly, her words get through to him and he drops his glass to the floor and timidly asks, practically begs, for her to help him.

What follows is a harrowing montage in which Stark goes cold turkey; rather than attend meetings or seek professional help, Stark is minded by the incredibly patient Bethany, who endures his mood swings and despair over the course of several painful days. In time, Stark rediscovers his love for designing, and Bethany’s support helps him to realise that he has a lot of bridges to mend. His first port of call is the Avenger’s mansion, where Jarvis has set up home since leaving. Stark’s initial relief, and elevation, to have made amends with his faithful butler soon hits rocky shores when Jarvis reveals that he was forced to sell his shares in Stark International to pay for his mother’s medical bills; it turns out that he was scammed by a loan shark and now Stark is in danger of losing control of his company to the Supreme Headquarters, International Espionage and Law-Enforcement Division (S.H.I.E.L.D.) Although extremely tempted to turn to the bottle, Stark pushes through with all the resolve and willpower he can muster to don his armour once more and confront Mr. Benchley, the lender to whom Jarvis sold his stock. When cash fails to convince the Mr. Benchley, Iron Man trashes his office and threatens to expose his shady business ethics to the authorities, only to learn that the loan shark has already sold the stock to S.H.I.E.L.D. Returning despondent to his office, Tony moves to pour himself a fresh glass and, despite the immense urge to drown his sorrows in alcohol, Bethany’s appeal and the support of his friends ultimately wins through. The issue ends with Stark having turned his back on the booze and determined to win back control of his company with a newfound resolve, supported by Bethany and Jarvis and on the road to recovery.

The Summary:
The first thing that strikes me about this issue is the artwork; I didn’t read a lot of Iron Man as a kid as he didn’t tend to show up very often over here in the UK but what I did read was from the 1970s so I’m a bit biased towards John Romita Jr.’s rendition of Iron Man. While I prefer some of his other armours, particularly the “Silver Centurion” look or those that are more angular, Romita Jr. does a great job of updating Jack Kirby’s original design and making it seem like armour and not just flimsy fabric. Tony Stark also sports one of his best looks here outside of his later mullet, with a mop of dark hair, a sexy little moustache, and some outrageous bellbottoms, but it’s his facial expressions that win the day. Obviously, this is an extremely harrowing time for Stark; he’s at his lowest point, lost in depression, guilt, and self-doubt, and struggling to keep it all together and you really see this in the gamut of emotions etched into his features. He’s despondent, lost to a drunken joy, depressed, enraged, and literally bathed in sweat as he struggles, hands trembling, to resist taking another shot or reaching for that bottle. The text boxes do an equally masterful job of conveying, with trademark Marvel eloquence, the turmoil with Stark but a lot of these panels could’ve been left without any text and still been just as powerful, if not more so.

Taken in a bubble, Stark’s battle with alcoholism seems to be very cut and dry; it’s important to remember that he was regularly swigging down the booze over a number of prior issues and, while this issue ends with him determined to turn his life around, it is by no means the end of his struggle and is instead the first step towards recovery. Still, I would have liked to see a little more of drunken Iron Man; the previous issues did a great job of showing drunk Tony lashing out at those closest to him and how his drinking has affected his social life, but seeing Iron Man stumble through heroics while tanked up is a startling visual. The issue plays it safe, with Iron Man’s mishap escalating an issue but one that is more inconveniently dangerous than life-threatening. Those who want to se ol’ shellhead go toe-to-toe in a fist fight while puking in his suit will be disappointed as this issue is very much an internal battle for Stark. Shaken by Bethany’s heart-breaking loss and moved by her persistent (if blunt) attempts to help him, Stark resolves to quit drinking altogether. As I touched upon, these days this would probably be rendered in a more realistic way but it’s certainly dramatic to see Stark suffering through withdrawal and sheepishly making amends with Jarvis. It’s a powerful issue, one that remains as prominent today as it did decades ago; it helps show a different vulnerability to Stark and portray him as a flawed hero, and man, as well as tackling the destructive nature of alcoholism in a way that isn’t as ham-fisted or cringe-worthy as some stories that touch upon similar issues. While it’s probably not the greatest Iron Man story ever told, it’s certainly significant and emotionally relevant to the character so it’s well worth checking out if only to experience one of the quintessential turning points in Iron Man’s long history.

My Rating:

Great Stuff

Have you ever read “Demon in a Bottle”? What did you think to Stark’s descent into alcoholism and the way the disease was portrayed here? Would you have liked to see more of Iron Man under the influence or do you think focusing on his social life was a better idea? Do you think Stark’s alcoholism has become a bit of a cliché at this point or do you enjoy how it makes him a flawed character? Have you ever struggled with addiction? What are some of your favourite Iron Man characters or stories? Where does Iron Man rank in your hierarchy of comic book characters? Are you doing anything to commemorate Iron Man’s debut appearance and, if so, what is it? Either way, I’d love to hear your thoughts on Iron Man so leave a comment below or on my social media.