B2B market research comprises multiple data sourcing techniques. Most data is collected by companies to make decisions regarding a new market, product, or geography. Thus, if a firm wants to make a data-driven decision, they are likely to try to get information as good quality as possible and as fast as possible. Consequently, let’s dive into the reasons behind the B2B surveys and their importance for the companies to make sound investment decisions.

1. B2B surveys for due diligence can be vital to remove any bias from all the other sources you might have obtained information from. Those surveys eliminate the bias because you can ask 300 decision-makers to answer questions that would either approve or object to the other findings. Additionally, not only the amount of people matters but the right questions in the survey and the ability to script the study after you already have some ideas in mind. Thus, the B2B survey for due diligence eliminates all bias and results in good investment decisions for firms.
2. Data obtained from expert calls for B2B market research could sometimes take ages to get together and organize for analysis. The timeline to schedule those calls could span from 1 week to even over a month. Thus, running a survey could be a much faster way to get the required information.
3. Sometimes you might not be able to analyze quickly the information obtained from different sources. However, a survey is structured in such a way that the data produced can go on an excel spreadsheet. Therefore, you can create graphs, manipulate projections, and look at different scenarios or potential trends. 

To summarise, the B2B market research survey data can eliminate bias from other findings, and it is a much faster data collection method. Additionally, it is effortless to analyze.

Survey data and its types

Survey data can be consumer or business-oriented. Consumer surveys are extensive in scale and produce a lot of data. Business surveys, on the other hand, make less data but are more precise. Let’s have a deeper look into both types:

B2C survey

A B2C survey can be done with thousands of people. The criteria to qualify as a respondent usually is very low. Thus, so many people attempt to win some kind of reward or voucher. Additionally, results could be slightly vague as the rewards for B2C surveys are usually very low, and people do not spend much effort when they reply. Therefore, usually, companies run B2C surveys on thousands of people to eliminate the outliers or those that don’t take the study seriously.

B2B survey

A B2B survey naturally is a much harder survey to create and run, plus analyze later on. So, companies take it much more seriously and usually hire professionals to program, script, and run the survey. The initial step would be to come up with the logic behind the questions and script them. Then, the survey usually gets tested, and only after the test is good can the survey be run on the B2B population. Finally, after the results come, companies would first check the results to be logically correct and only then start analyzing them by creating graphs with this data. A spreadsheet is often produced, which gives the option to easily manipulate data and check for potential alterations or future projections.